In thefilmmaking industry, apitch trailer, also known as aconcept trailer orproof of concept trailer, is amovie trailer produced independently by the filmmaker for the sole purpose of illustrating the concept, style and theme of afeature film. Pitch trailers can be used by film directors, producers or executive producers during the film's planning,crowdfunding or fundraising phase. They are often self-financed and are structured and edited to appear like an ordinary feature film trailer. Pitch trailers are most commonly presented to financiers as a part of the film'spitch. Sometimes, these trailers are used forcasting purposes and marketing purposes as well.[1]
Well known examples of feature films produced following a successful concept trailer pitch wereThe Lord of the Rings film series,Looper[2]The Hunger Games,[3]Machete,Sky Captain and the World of Tomorrow, theSuper Troopers films,Iron Sky,Pickings,Miles Ahead,Hardcore Henry,Lazer Team,The Peanut Butter Falcon and others. Pitch trailers became popular among indie filmmakers who use websites likeindiegogo andkickstarter to fund their movies.
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