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Perrier

Coordinates:43°43′43″N4°14′36″E / 43.7285°N 4.2434°E /43.7285; 4.2434
From Wikipedia, the free encyclopedia
Mineral water brand
For other uses, seePerrier (disambiguation).
Perrier
A 330 ml bottle of Perrier
CountryFrance
Produced byNestlé Waters
Introduced1898; 127 years ago (1898)
SourceVergèze,Gard, France
TypeSparkling
pH5.5[1]–5.46
Calcium (Ca)150[1]–160
Chloride (Cl)19.5[1]–22
Bicarbonate (HCO3)420[1]–430
Magnesium (Mg)3.9[1]–4.2
Nitrate (NO3)7.3[1]–7.8
Potassium (K)< 1[1] (0.6)
Sodium (Na)9.6[1]–9.5
Sulfate (SO4)25.3[1]–33
TDS456[1]–480
Websiteperrier.com
All concentrations in milligrams per liter (mg/L); pH without units

Perrier (/ˈpɛri/PERR-ee-ay,alsoUS:/ˌpɛriˈ/-⁠AY,French:[pɛʁje]) is a French brand ofbottled water marketed as coming from its source inVergèze, located in theGarddépartement. Perrier was part of the Perrier Vittel Group SA, which becameNestlé Waters France after the acquisition of the company byNestlé in 1992.[2]

Overview

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The spring from which Perrier water is sourced is naturallycarbonated, but the water and naturalcarbon dioxide gas are obtained independently. The water is then purified, and duringbottling, the carbon dioxide gas is re-added so that the level of carbonation in bottled Perrier matches that of the Vergèze spring.[3][4]

In 1990, Perrier removed the "naturally sparkling" claim from its bottles under pressure from the United StatesFood and Drug Administration (FDA).[5]

Since at least 2019, Perrier water is no longer "reinforced with gas from the source" but "with the addition of carbon dioxide". According to the company, this change allows it to considerably reduce its total water consumption and reduce its ecological impact.[6]

In 2024, it was revealed by Radio France and Le Monde that Perrier water is no longer meets the standards for mineral water due to undergoing prohibited purification techniques.[7]

History

[edit]

The spring inSouthern France from which Perrier is drawn was originally known asLes Bouillens (The Bubbles). It had been used as aspa sinceRoman times.[8] According to the company,Hannibal and his army, having passed through Spain en route to his intended conquest of Rome during 218 BC, decided to rest for a while at Les Bouillens, from which the men took water for refreshment.[9]

Perrier was first introduced to Britain during 1863.[10] Local doctor Louis Perrier bought the spring in 1898 and operated a commercial spa there; he alsobottled the water for sale. He later sold the spring toSt John Harmsworth, a wealthy British visitor. Harmsworth was the younger brother of the newspaper magnatesLord Northcliffe andLord Rothermere. He had come to France to learn the language. Dr. Perrier showed him the spring, and he decided to buy it. He sold his share of the family newspapers to raise the money. Harmsworth closed the spa, as spas were becoming unfashionable. He renamed the springSource Perrier and started bottling the water in distinctive green bottles. The shape was that of theIndian clubs which Harmsworth used for exercise.[8][11]

Perrier advertisement inLife on February 24, 1910

Harmsworth marketed the product in Britain at a time when Frenchness was seen as chic and aspirational to the middle classes. It was advertised as theChampagne of mineral water.[note 1] Advertising in newspapers like theDaily Mail established the brand. For a time, 95% of sales were in Britain and the US.

Perrier's reputation for purity suffered a blow in 1990 when a laboratory inNorth Carolina in theUnited States foundbenzene, acarcinogen, in several bottles. Perrier stated that it was an isolated incident of a worker having made a mistake in filtering and that the spring itself was unpolluted. The incident ultimately led to the worldwide withdrawal of the product, some 160 million bottles of Perrier.[12][13]

Two years later in 1992, Perrier was bought byNestlé, one of the world's leading food and drink companies.[14] Nestlé had to contend with competition from theAgnelli family for ownership of the business.[15]

In 2004, a crisis erupted when Nestlé announced a restructuring plan for Perrier. The following year, Perrier was ordered to halt restructuring due to a failure to consult adequately with staff.[16]

In April 2024, following reports that products had been contaminated withgerms of possiblefaecal origin, an estimated 2.9 million bottles of Perrier water were destroyed before reaching the market. This was followed by an announcement in June that year that one-litre bottles of Perrier Vert would be pulled from the French market after a majority of wells used to capture the water at the Vergèze manufacturing site had their use terminated, suspended or diverted to other product lines, following a product safety inspection at the manufacturing site on 30 May conducted by government agencies.[17][18]

Bottling

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250ml can of Perrier

Perrier is available in 750 ml, 330 ml, and 200 ml glass bottles inEurope, as well as in 330 ml cans. In other markets, the 250 ml can is also available. Perrier bottles all have a distinctive 'teardrop' shape and are a signature green colour. In August 2001, the company introduced a new bottling format usingpolyethylene terephthalate to offer Perrier in plastic, a change that was researched for 11 years[19] to determine which material would best help retain both the water's flavour and its purported "50 million bubbles."

In 2013, Perrier celebrated its 150th anniversary by launching a limited edition series of bottles inspired byAndy Warhol.[20]

In 2019, Perrier released Perrier ARTXTRA limited edition packaging featuring artwork of artist duo Dabsmyla[21] to help support the contemporary artist community.[22]

Varieties

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Perrier comes in several flavours: Natural,Lemon, andLime have been on the market for many years, and in 2007, Citron Lemon-Lime and Pamplemousse Rose (PinkGrapefruit) flavours debuted in the United States. In 2015, a Green Apple flavour was launched in France as well as the US. In 2016, a Mint flavour (Saveur Menthe) was introduced in France.

Since 2002, new varieties of Perrier have been introduced in France, for example,Eau de Perrier is less carbonated than the original, and comes in a blue bottle.Perrier Fluo comes in flavours such as ginger-cherry, peppermint, orange-lychee, raspberry, and ginger-lemon.

In 2017, Perrier introduced two new flavours, Perrier Strawberry and Perrier Watermelon,[23] to their existing Lime, L’Orange, Pink Grapefruit, and Green Apple flavour.[24]

Distribution

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As of January 2013, Perrier was available in 140 countries, and almost 1 billion bottles are sold every year.[25]

The Perrier Awards

[edit]

From 1981 to 2005, the company sponsored an annual comedy award in theUnited Kingdom, the Perrier Comedy Award, also known as "The Perriers". It was described as a means of supporting young comedic talent at theEdinburgh Festival Fringe, an arts festival touted as "the world's largest". Initially for comedy reviews, by 1987 this included a standup comedian award. The award's sponsorship was taken over by various other advertisers starting in 2006 with commensurate renaming, and it eventually came to be called theEdinburgh Comedy Awards.[26]

The Perrier Young Jazz Awards were set up by Perrier in 1998,[27] though never attained the success and recognition of their longer running comedy equivalent. The awards ran for four years, releasing an album showcasing its winners each year, before being discontinued. The last year the awards ceremony ran was 2001.

See also

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Notes

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  1. ^There are Champagne houses by the name ofLaurent-Perrier andPerrier-Jouët, but there is no connection.

References

[edit]
  1. ^abcdefghij"Perrier Sparkling 75Cl".www.tesco.com.Archived from the original on 2021-05-14. Retrieved2021-05-14.
  2. ^"Perrier®".
  3. ^Perrier Group of Canada Inc. v. Canada [1995] F.C.J. No.1571
  4. ^"Perrier Quality Report"(PDF). Archived fromthe original(PDF) on 20 January 2013. Retrieved2012-11-20.
  5. ^"Perrier to Remove 'Naturally Sparkling' Claim from its Bottles".Associated Press. April 19, 1990.
  6. ^"Perrier France on Twitter".Twitter. Retrieved2021-10-07.
  7. ^"Eaux en bouteille : des pratiques trompeuses à grande échelle" (in French). Le Monde. 30 January 2024.
  8. ^ab"Discover the perrier story". Nestlé Waters. Archived fromthe original on 2002-03-11. Retrieved2008-08-18.
  9. ^"Perrier. Une histoire unique". www.perrier.com. Archived fromthe original on 2015-04-29. Retrieved2021-05-14.
  10. ^"Perrier says, Bonjour Britain". www.perrier.com. Archived fromthe original on 2021-05-14. Retrieved2021-05-14.
  11. ^Tomlinson, Richard (2004-11-29)."Troubled waters at perrier".cnn.comFortune.Archived from the original on 2013-01-19. Retrieved2006-07-28.
  12. ^James, George (1990-02-10)."Perrier Recalls Its Water in U.S. After Benzene Is Found in Bottles".The New York Times.Archived from the original on 2012-05-30. Retrieved2007-09-19.
  13. ^White, Michael;A Short Course in International Marketing Blunders: Mistakes Made by Companies that Should Have Known Better, 3rd Edition; World Trade Press 2009; chapter 1
  14. ^"Perrier and Nestlé Brands | Food and Beverage Industry | Crisis Management in Branding". brandchannel.com. Archived fromthe original on 2012-06-06. Retrieved2012-06-08.
  15. ^Cohen, Roger (25 March 1992)."Nestle Wins A Big Battle For Perrier".The New York Times.Archived from the original on 14 May 2021. Retrieved4 March 2016.
  16. ^"Perrier Restructuring Halted". Finanznachrichten.de. 2005-03-14.Archived from the original on 2012-05-30. Retrieved2012-06-05.
  17. ^Dupin, Marie (14 June 2024)."Après la contamination de plusieurs puits, Perrier a suspendu la production de ses bouteilles d'un litre".Franceinfo (in French). France Télévisions. Retrieved17 June 2024.
  18. ^Mimouni, Sabrine (14 June 2024)."Pourquoi les bouteilles d'un litre de Perrier ont disparu des rayons".BFM RMC Conso (in French). BFMTV.com. Retrieved17 June 2024.
  19. ^"Perrier Launches New Transportable Plastic Bottle".www.wwdmag.com (Water and Wastes Digest). 8 March 2002.Archived from the original on 2021-05-14. Retrieved2018-01-17.
  20. ^"Perrier goes Pop Art with Andy Warhol". 2013-09-04.Archived from the original on 2014-09-21. Retrieved2014-09-21.
  21. ^"Perrier to Release Limited-Edition Packaging in January".CSP Daily News. December 11, 2019.Archived from the original on 2021-05-14. Retrieved2020-08-22.
  22. ^"Perrier Unveils New Product Designs in Collaboration with Artist Duo DABSMYLA".BevNET.com. 2019-12-05.Archived from the original on 2021-05-14. Retrieved2020-08-22.
  23. ^"Perrier® Celebrates the Launch of New Sparkling Water Flavours, Strawberry and Watermelon, with New Campaign Featuring Artist AKACORLEONE".www.prnewswire.com. Retrieved2020-08-22.[dead link]
  24. ^"CITRUS FRUITS (Grapefruit, Lemon, Lime, Orange)Fruits (Grapefruit, Lemon, Lime, Orange)",Westcott's Plant Disease Handbook, Dordrecht: Springer Netherlands, pp. 804–807, 2008,doi:10.1007/978-1-4020-4585-1_1754 (inactive 1 November 2024),ISBN 978-1-4020-4584-4{{citation}}: CS1 maint: DOI inactive as of November 2024 (link)
  25. ^"Perrier Brand Focus".Nestle.com.Archived from the original on 20 September 2015. Retrieved29 July 2016.
  26. ^"Perrier ends Edinburgh comedy tie". BBC. 2006-06-14. Retrieved2006-12-31.
  27. ^"Critic's choice".www.scotsman.com.Archived from the original on 2021-05-14. Retrieved2019-05-19.

Further reading

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External links

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43°43′43″N4°14′36″E / 43.7285°N 4.2434°E /43.7285; 4.2434

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  • 1 Brand owned byGeneral Mills; Produced by General Mills in the U.S. and Canada. Produced byCereal Partners under the Nestlé brand elsewhere.2 Brand owned byGeneral Mills; U.S. and Canadian production rights controlled by Nestlé under license.3 U.S. production rights owned byThe Hershey Company.4 U.S. rights and production owned by theSmarties Candy Company with a different product.5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned byAssociated British Foods.6 Produced by Cereal Partners, branded as Nestlé.7 Brand owned byPost Foods; Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland.8 Philippine production rights owned byAlaska Milk Corporation.9 Singaporean, Malaysian and Thai production rights owned byFraser and Neave.10 Used only in Indonesia, Thailand, and Cambodia.11 Used only in the Philippines.12 U.S. production rights owned by theFerrara Candy Company.13NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019.14 Brand owned byMars, sold by Nestlé in Canada.15 Produced byFroneri in the U.S. since 2020.

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