PayPak

Product type	Debit Card Contactless smart card
Owner	1Link
Country	Pakistan
Introduced	5 April 2016; 9 years ago (2016-04-05)
Markets	Pakistan
Website	www.paypak.net.pk

PayPak (Urdu:پے پاک) is a domesticpayment service available in Pakistan.^[1]

It was launched in 2016 by1Link to save inter-change costs of International Payment Schemes. PayPak cards can only be used on ATMs, POS terminals, and e-commerce portals within Pakistan.^[2]

The new payment scheme aims to compete in the domestic market with other, established, international payment schemes like Visa, MasterCard & UnionPay.^[3]

PayPak uses the Gemalto's product PURE.^[4] PURE is an off-the-shelf payment application from Gemalto that is fully compliant with the EMV™ standard. It is designed for dommes and private payment card associations looking for chip-based security and fast time to market. PURE is also a scheme-agnostic EMV application that private-label card issuers and national payment associations can use without the need to enter into a business agreement with another payment scheme.

The uptake of the payment scheme was initially slow withState Bank of Pakistan intervening to encourage adoption.^[5] By February 2021, more than 4 million PayPak cards had been issued^[2] – representing about 9% of the overall 44.5 million payment cards issued in the country.^[6] By January 2024, this number rose to 11 million cardholders, giving PayPak a market share of 25% in the country's debit card segment and 19% among the overall 57 million payment cards issued.^[7][8]

• Rupay
• Google Pay (payment method)
• Raast

• PayPak WebsiteArchived 2019-07-23 at theWayback Machine

• Payment systems
• Pakistani brands
• Banking in Pakistan
• Credit card issuer associations
• Debit card issuer associations
• 2016 establishments in Pakistan
• Financial services companies established in 2016

• Articles with short description
• Short description is different from Wikidata
• Articles containing Urdu-language text
• Webarchive template wayback links