Pakistani music streaming website
Patariپٹاری Screenshot
Screenshot of Patari for
iOS .
Type of business Private Available in Founded February 2015; 10 years ago (2015-02 ) Headquarters , Country of origin Pakistan Area served Worldwide Founder(s) Khalid Bajwa Humayun Haroon Iqbal Talaat Bhatti CEO Rabeel Warraich (Interim CEO) Key people Khalid Bajwa (co-founder and ex-ceo) Humayun Haroon (co-founder, mobile developer) Iqbal Talaat Bhatti (co-founder,CTO ) Faisal Sherjan (co-founder, Chief Strategy Officer)Industry Streaming on-demand media URL patari .pk Registration Optional Current status Active Native client(s) on
Patari (Urdu :پٹاری ) is aPakistani music streaming service founded in February 2015 by Khalid Bajwa,Faisal Sherjan , Iqbal Talaat Bhatti and Humayun Haroon.[ 1] [ 2] [ 3] The site providesPakistani music and is known as the largest local music streaming service inPakistan .[ 4] [ 5] [ 6]
According to the chief creative officer of Patari, the initial plan was to create an onlinePakistani drama serial portal. However, when this did not succeed, theJang Group ’s Chief Strategy Officer Faisal Sherjan, encouraged Patari's founders to focus on music instead.[ 7] [ 8] [ 9]
Patari was launched in February 2015 in beta version with a collection of 20,000 songs and 600 artists and was accessible only through invites and later by registration, which led to an increase in access acrossPakistan .[ 10] “We honestly just kept our heads down and kept working on it. Just another day in the life of a start-up we thought, and the next thing we knew, it was everywhere. People were sharing screenshots, making memes, trading tips on how to get invites and reaching out to us to tell us how much they love Pakistani music and Patari” said Khalid Bajwa.[ 11] [ 12] Patari was opened to public browsing on 4 September 2015.[ 13] [ 14]
Patari launchedapps foriOS andAndroid in August 2015. It is planning to launch a Windows OSWindows Mobile app in the near future.[ 15] [ 16]
On 30 December 2016, Patari received a total amount of US$200,000 in seed funding from the investment firmSarmayacar .[ 17]
Weekly singles chart [ edit ] Patari Haftanama is aPakistani top 20singles chart that is presented every Thursday atPatari.pk .[ 18] [ 19]
In June 2015,EMI Pakistan requested Patari to remove all its content from the website as it held the licenses for over 60,000 Pakistani artists and controlled almost 70% of the total music of Pakistan. Zeeshan Chaudhry, General Manager of EMI Pakistan said: “I am not against Patari. I am against any portal or platform that provides illegal music.” Patari and EMI have since resolved their differences and signed an agreement that places EMI on the Patari platform.[ 20] [ 21] [ 22] [ 23]
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