| Company type | Private label[1] |
|---|---|
| Industry | Food |
| Founded | 1937; 88 years ago |
| Headquarters | New Zealand |
Area served | New Zealand |
| Products | Groceries |
| Parent | Foodstuffs |
| Website | pams.co.nz |
Pams (previouslyPam's) is aNew Zealandcompany, owned byFoodstuffs,[1] which also owns theNew World,Pak'n Save andFour Square supermarket chains. Pams sources and brands a wide range of supermarket goods as ahouse brand.
Pams was launched through Four Square in 1937. Its first goods were baking powder and custard powder. It was originally going to be named "Pep" or "Presto", but both names were rejected. The name "Pep" was rejected as it was already taken byKellogg's.[2][3] It is not known who Pams is named after.[3]
In 2000,celebrity chefJamie Oliver signed up on advertisements for Pam's, with the company also sponsoring Oliver's television showOliver's Twist.[4] In 2008 Pams eggs became cage free.[5]
In 2017, Foodstuffs silently released a new brand called "Pams Finest".[3]
 | This New Zealand corporation or company article is astub. You can help Wikipedia byexpanding it. |
 | This food and/or confectionery corporation or company-related article is astub. You can help Wikipedia byexpanding it. |
