Anonline newsroom (also known as apressroom,mediaroom,press center ormedia center) is awebsite,web page or site section that contains distributable information about a corporation or organization. The online newsroom was initially created for corporate communicators andpublic relations firms to target traditionalmedia outlets, fundamentally newspapers, magazines, radio stations and television stations. Multiple public relations audience interests are now supported, including media relations, investor and analyst relations, community relations, and consumersocial media relations.
Most online newsrooms providepress releases and kits, photographs, logos, audio, video, executive biographies, contact information, events, company history and awards and honors. Sometimes, they also contain industry news feeds.
Increasingly companies are aggregating their presence on various social media sites into their online newsrooms.[1] Some newsrooms may accommodate interactive forums for product evangelists, disgruntled consumers and organizational spokespeople to engage in ongoing online conversation about the company or organization and its products, services or philosophy.[citation needed]
The first known online newsroom was developed in 1995 by theAmerican Institute of Physics for the Acoustical Society of America.[2] Since this time, other companies have either developed or partnered with technical companies to offer a standalone, branded online newsroom solutions. Additionally, some companies offer an online newsroom component as a component of a larger software package that integrates the online newsroom[3] with a media contact database andmedia monitoring services.
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