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Type | Ginger ale |
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Manufacturer | Northern Neck Bottling Co. (until 2001) The Coca-Cola Company (2001 - 2020) |
Country of origin | United States |
Region of origin | Montross, Virginia, U.S. |
Introduced | 1926; 99 years ago (1926) |
Discontinued | 2020; 5 years ago (2020) |
Northern Neck Ginger Ale was a regionalginger ale sold in theNorthern Neck region of Virginia for 94 years from 1926 until its discontinuation in 2020.
Northern Neck Ginger Ale was created in 1926 by Arthur Carver inMontross, Virginia.[1] The ginger ale was developed from a family recipe made duringprohibition, and was originally sold as Carver's Ginger Ale. It was bottled in Montross until 2001 under Carver's company, Northern Neck Brewing Co., which also bottledCoca-Cola products under license. It was sold in the Northern Neck region and nearby areas such asFredericksburg andRichmond.[2] The recipe was sold to Coca-Cola in 2001, who then moved production toSandston, Virginia.[3] Production was discontinued in 2020 due to thepandemic.[4]
In January 2019, a bill was sponsored by representativeMargaret Ransone, whose district included several counties in the Northern Neck, to make it the official soft drink of Virginia.[5] The bill followed a petition made in July 2018.[6] The bill did not come to pass, however.[1]
Following a shortage ofaluminum cans due to thepandemic, Northern Neck Ginger Ale was discontinued by the end of 2020, along with other products such asTaB and Diet Coke Feisty Cherry.[4][1] Due to the discontinuation of the soda, a non-profit group called the Northern Neck Foundation, along with aFacebook group and apetition, were started to convince Coca-Cola to bring it back.[7][8] The group rented abillboard in Richmond.[9] Several Virginia politicians, such asTim Kaine,Ralph Northam, andRob Wittman sent appeals to Coca-Cola to reinstate the brand.[3][2]King George County,Westmoreland County, and Montross also adopted a resolution of support for reinstating the brand.[8][10]