52°20′39″N4°54′42″E / 52.34417°N 4.91167°E /52.34417; 4.91167
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Survey data collection Market Research |
| Founded | 1979 |
| Headquarters | Amsteldijk 166 ,1079 LH,Amsterdam |
Area served | Worldwide |
Key people | Jeroen Noordman (CEO), Ard Bisschop (Sales & Support Director), Filip de Bruin (Product Director) |
| Products | Nfield (cloud), NFS (on-premise) |
| Website | nipo |
NIPO, previously namedNIPO Software, is a long term provider to the professional market research industry foronline,CAPI andCATI surveys. NIPO is a major worldwideMarket Research software provider.
NIPO's main offering is centered around the Nfield platform,[1] hosted in a SaaS model onMicrosoft Azure cloud servers. The Nfield suite covers all aspects of market research, including questionnaire design, data collection, tabulations, fieldwork management and reporting. Besides Nfield, NIPO offers on-premise software.
The company is headquartered inAmsterdam,[2] Netherlands and has branches in Madrid, Hong Kong and Argentina.
NIPO has roots in market research. NIPO Software was founded by Arnoud van Zanten in the 1970s as a department ofNIPO, the market research institute, now Kantar TNS Netherlands. The NIPO name originally stood for Netherlands Institute of Public Opinion, which was established by Wim de Jonge and Jan Stapel in September 1945. In 1986 NIPO (Software) became an independent company from the research institute to be able to cater for both internal as external customers. In 1999 NIPO was purchased byTaylor Nelson Sofres, now called Kantar TNS.[3]