The building that houses Madame Tussauds Amsterdam was designed by the Dutch architect A.J. Joling, in the Um 1800 style, and was constructed between 1914 and 1917.[3] On April 11, 1917, it opened its doors as the secondPeek & Cloppenburg store in the Netherlands. Eighty four years later the building was designated as arijksmonument.[3]
Museum
The idea to establish a wax museum in Amsterdam came from Josephine Tussaud (1900–1985), businesswoman and great-great-granddaughter of Madame Tussauds founderMarie Tussaud.[4] These museum was founded on February 19, 1970, under the name of Madame Tussauds Amsterdam byThe Tussauds Group.[5][6] Approximately one year later, the museum first opened its doors at the main commercial streetKalverstraat becoming the first Madame Tussauds Wax Museum outside theUnited Kingdom.[7] Twenty years after it first opened its doors to the public in 1991, Madame Tussauds Amsterdam moved into the upper floors of the building of the international chain of clothing stores Peek & Cloppenburg at the Dam Square.[7] The following twenty years the museum was modernised in January 2012, and since then it includesinteractive themes.[1]
