 | |
| Country | United States |
|---|---|
| Broadcast area | United States |
| Headquarters | One Astor Plaza, 1515Broadway,Times Square,Manhattan,New York City,NY |
| Programming | |
| Language(s) | American English (New York City English) |
| Picture format | 1080iHDTV |
| Ownership | |
| Owner | MTV Entertainment Group(Paramount Global) |
| Sister channels | |
| History | |
| Launched | January 16, 2006; 19 years ago (2006-01-16) |
| Former names | Music: High Definition (2006–08) Palladia (2008–2016) |
| Availability | |
| Streaming media | |
| Affiliated Streaming Service | Paramount+ |
| Philo | Internet Protocol television |
MTV Live, formerlyPalladia, is a24-hourAmerican pay televisionmusic videochannel owned by theMTV Entertainment Group division ofParamount Global. Broadcasting exclusively in1080ihigh definition and5.1 surround sound, the channel broadcasts music videos and music-related programming from Paramount-owned channelsMTV,MTV Classic,VH1 andCMT, along with other concert and live music programming from outside producers.
In the winter of 2005, director and producer F. Stone Roberts, editor and post supervisor Agent Ogden,director of photography Colin Oberschmidt, production assistant Sonia Taylor and VJ George Oliphant took residence inVail, Colorado to launch the channel. The team produced live concerts and a one-hour weekly music show, calledUncompressed, from a lookalike ski lodge built inside the Eagle's Nest at the top of Vail Mountain. The channel's original executive producer was Morgan Hertzan, who had worked withmtvU. Olympic bump skier, pro football player, George Oliphant andJeremy Bloom were VJs during the original run in Vail. Original concerts produced at Vail Resorts includedJames Blunt,Jamie Cullum,Yellowcard,Train,P.O.D,Hoobastank,Goo Goo Dolls,Gary Allan,The Fray,Death Cab For Cutie, andMat Kearney.
The channel officially launched on January 16, 2006 asMusic: High Definition (MHD). At its debut, the channel had limited distribution withVerizon FiOS being the only provider to carry MHD. Two months later,Cox Communications reached an agreement to carry the channel, which was subsequently added to Cox systems inNew Orleans,Tulsa,Oklahoma City, andPhoenix. Around the same time,Comcast started carrying the channel on its systems inBoston andAtlanta.
Charter Communications began carrying the channel on itsSt. Louis system on July 18, 2006, adding the channel to its systems in the northernMidwest in early November of that year.Time Warner Cable began carrying the channel in some regions in late December 2006. In 2007,Service Electric Cable Television began to carry the channel on its systems in northeastern and centralPennsylvania. On October 4, 2007,DirecTV began carrying the network nationwide. The channel changed its name toPalladia on September 1, 2008. Initially,Mitsubishi Electric Digital Televisions was the exclusive sponsor.
In January 2015, Viacom Media Networks gave notice to subscription providers that they would rebrand Palladia asMTV Live on February 1, 2016, making it the fifth all-music channel Viacom has rebranded in the last year. Currently no other details outside of the rename notice, along with the addition of "best of" episodes of thePBS/KLRU music seriesAustin City Limits, have been revealed.[1] Despite the rebranding, network officials made clear no change in focus towards anyreality programming (as has been seen with MTV and VH1) is planned. MTV Live andMTVU are currently used for video premieres and spotlight of new videos.[2]
Specials formerly broadcast on MTV Live included the HDsimulcasts of theMTV Europe Music Awards,MTV Video Music Awards,CMT Music Awards andVH1 Hip Hop Honors. As carriage of the MTV, CMT and VH1 HD simulcast networks expanded, these programs became exclusive to their parent channel's HD broadcast streams.
The majority of the network's content consists of music video programming, which airs in the overnight, early morning, and daytime hours each day. Additionally, MTV Live airs a music video block on weeknights from 6 p.m. – 8 p.m. ET. Since May 11, 2019, MTV Live has expanded music video programming across each whole weekend.
In addition to the programs listed below, MTV Live frequently broadcasts concert footage and music documentaries.