| Lupo Alberto | |
|---|---|
 A new version of the comic book published in 2008 | |
| Publication information | |
| Publisher | Mck Publishing |
| Format | 21,5 cm × 14,5 cm |
| Genre | Comedy |
| Publication date | February 1974 |
| Creative team | |
| Written by | Silver |
Lupo Alberto ("Alberto the Wolf") is an Italian comic book series created byGuido Silvestri (Silver) in 1974. It details the adventures of Lupo Alberto, a blue wolf. Lupo Alberto takes the shape of the common man who has a goal in life and a certain amount of bad luck. Alberto, a resident of the McKenzie farm, always tries to steal a hen named Martha (who is his girlfriend), but Moses, a sheepdog, is the obstacle to his plans and does everything to stop him. The conflicts between Alberto and Moses were the subject of the firststrips of the series.
Lupo Alberto made its first appearance in February 1974, with some strips published by Silvestri inCorriere dei Ragazzi, a 1970s magazine owned byCorriere della Sera. After a year, Dardo published the first series dedicated to this character. Since 1985 a series of monthly books has been released, following a short-lived series (composed of 8 issues) launched between 1983 and 1984. In 2009 an exhibition for the character's 35th anniversary was held.[1]
The Lupo Alberto strips are especially popular among teenagers, and have spawned a rich merchandising franchise including school diaries and greeting cards. As a consequence of its appeal on the youth, the Lupo Alberto character was used in the 1990s for a massive anti-AIDS campaign promoted by theItalian Ministry of Public Health, emphasizingsafe sex and the use ofcondoms.[2]
In 1997Rai Trade (1987–2011) andMondo TV co-produced an animated series and label for Warner Bros. The series is available in Italian and English.[3]
A video game adaptation of the comic strip was released for theCommodore 64,Amiga andAtari ST.[4]
