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 Eastern entrance on Wembley Park Boulevard | |
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| Location | Wembley, England |
|---|---|
| Coordinates | 51°33′24″N0°17′07″W / 51.5565958°N 0.2851395°W /51.5565958; -0.2851395 |
| Opening date | 24 October 2013; 11 years ago (2013-10-24)[1] |
| Owner | Quintain |
| No. of stores and services | 81[2] |
| Total retail floor area | 350,000 sq ft (33,000 m2) |
| No. of floors | 3 |
| Parking | 2,400 |
| Public transit access |    Wembley Park  Wembley Central Wembley Stadium |
| Website | www |
London Designer Outlet (abbreviatedLDO) is a semi-outdoor shopping centre inWembley in theLondon Borough of Brent. Located onWembley Park Boulevard adjacent to bothWembley Stadium andWembley Arena, it opened in 2013 as the firstoutlet centre inGreater London.[3]
It officially opened on 24 October 2013, London's first outlet exclusive centre, as part of the 87 acres (35 ha) Wembley Park Redevelopment project by owners Quintain. The development cost £65 million. The total retail space of the shopping centre is 350,000 sq ft (33,000 m2).[4]
As of late 2018, total revenues at London Designer Outlet have risen 97% since its opening, and it attracts 7 million visitors a year.[5]
The Outlet centre consists of some 350,000 sq ft (33,000 m2) which houses over 70 stores and restaurants across three floors, of which around 50 are outlet shops selling goods at a minimum discount of 30% off RRP, though with many outlet stores offering savings of up to 70% off RRP year-round.[6] Along with this the outlet centre also has space for events which is used during seasonal time periods, most recently to screen the Royal Wedding, Wimbledon and the World Cup, though it is also used for music and cultural events as well. LDO's 20 coffee shops and restaurants provide 2,000 covers and there is also a nine-screen, 1,800 seatCineworld cinema.BREEAM Retail gave it a ‘Very Good’ rating as well as a ‘Very Positive’ on Brent's Sustainable Development Checklist.[7]
With its location next toWembley Stadium and its line-up of well-known brands, LDO is becoming famous for its 'athleisure' stores, though its top performers reflect its greater diversity and include one of the topGap outlet stores in Europe, one of the topNike outlet stores in Europe and the top Guess outlet store in Europe. It opened UK 'firsts' for outlet stores fromH&M,Converse, andHaribo.
London Designer Outlet became the first shopping centre in the UK to offer 'store to door' delivery via DropIt with delivery within 24 hours to any postal code in mainland Britain, for a flat rate of £10.50 for an unlimited number of LDO shopping bags condensed into one delivery.
Wembley Stadium station forChiltern Railways is located some 300 yards (270 m) from London Designer Outlet, whileWembley Park tube station for theLondon Underground is one-half mile (0.80 km) away, accessed through Wembley Park Boulevard and Olympic Way. In addition,Wembley Central station forSouthern Railways,London Overground, and London Underground, is also less than one mile (1.6 km) from the centre.
The centre is served by London Buses routes 83, 92, 182, 206, 223, 297 and 483.[8][9]
LDO has a 1,000-spacemulti-storey "Red" Car Park, located opposite its main entrance. This car park is also used byWembley Stadium andWembley Arena on event days.
In November 2015, British RapperTion Wayne filmed a music video for his singleBe Like That at the outlet centre.[10]
