Load is the sixth studio album by Americanheavy metal bandMetallica, released on June 4, 1996, byElektra Records in the United States and byVertigo Records internationally. The album showed more of ahard rock side of Metallica than the band's typicalthrash metal style, which alienated much of the band's fanbase.[7][8][9] It also featured influences from genres such asSouthern rock,blues rock,country rock,[2] andalternative rock.[10] DrummerLars Ulrich said aboutLoad's more exploratory nature, "This album and what we're doing with it – that, to me, is what Metallica are all about: exploring different things. The minute you stop exploring, then just sit down and fucking die."[11] At 79 minutes,Load is Metallica's longest studio album.
Load received mixed reviews from critics but was a commercial success, debuting and spending four consecutive weeks at number one on the USBillboard 200 chart.Load sold 680,000 units in its first week, making it the biggest opening week for Metallica as well as the biggest debut of 1996.[12] It was certified5× platinum by theRecording Industry Association of America (RIAA) for shipping five million copies in the United States. Four singles—"Until It Sleeps", "Hero of the Day", "Mama Said", and "King Nothing"—were released as part of the marketing campaign for the album.
Load, released approximately five years after the commercially successful albumMetallica, saw the band shifting towardhard rock and further away from theirthrash metal roots. As on previous releases, the album's fourteen songs began as rough demos created by principal songwritersJames Hetfield andLars Ulrich in Ulrich's basement recording studio, "The Dungeon". In early 1995, the band took over thirty demos intoThe Plant Studios, where they would work for approximately one year. Metallica worked with producerBob Rock, who had been at the helm during the recording process forMetallica.
The songwriting dispensed almost entirely with the thrash metal style that characterized the band's sound in the 1980s. Metallica had listed several artists and bands from which they took inspiration while writingLoad andReload that strayed from the types of bands that influenced them for their earlier albums, includingKyuss,Alice in Chains,Soundgarden,Primus,ZZ Top,Pantera,Corrosion of Conformity,Ted Nugent,Aerosmith, and even more mainstream acts likeOasis,Alanis Morissette, andGarth Brooks, among others.[13][14][15] This resulted inLoad having a much more mid-paced, groovier sound that verged on hard rock. In place ofstaccato riffs, Hetfield and lead guitaristKirk Hammett experimented withblues rock-based tones and styles. Additionally, Ulrich adopted a minimalist approach to his drum recording, abandoning the speed and complexdouble bass drumming patterns of previous albums, and using simpler techniques and playing styles.
The album's lyrical themes show a striking departure from Metallica's previously social and politically charged subjects; many ofLoad's tracks discuss themes of depression, including "Bleeding Me", "Mama Said", and "Until It Sleeps", all of which are about the death of Hetfield's mother, and "The Outlaw Torn", which is said to be about the band coping withCliff Burton's death. Other songs, such as "The House Jack Built" and "Cure", discuss themes of drug and alcohol addiction, and "Thorn Within" and "Poor Twisted Me" reflect James's struggles with depression.
Hammett, encouraged by producer Bob Rock, also played rhythm guitar on a Metallica album for the first time, having previously only played lead parts with Hetfield playing all the rhythm parts to achieve a tighter feel, in contrast to the looser feel they were looking for here.[16] Hammett continued playing rhythm untilDeath Magnetic when Hetfield once again played all the rhythm parts.[17]
At 79 minutes,Load is Metallica's longest studio album. With the CD length at 78:59, initial pressings of the album were affixed with stickers boasting of its long playtime, simply reading "78:59". "The Outlaw Torn" had to be shortened by about one minute to fit on the album; the full version of the track was released on the single "The Memory Remains" as "The Outlaw Torn (Unencumbered by Manufacturing Restrictions Version)", with a running time of 10:48. An explanation on the single's back cover stated:
When we were doing the final sequencing of the 'LOAD' album, the record company told us that we couldn't go a second past 78:59, or your CD's wouldn't play without potentially skipping. With our 14 songs, we were running about 30 seconds over, and something had to give, so the cool-ass jam at the end of 'Outlaw' got chopped.[18]
Load was Metallica's first album on which all tracks were down-tuned toE♭ tuning. Hammett states:
I started tuning to E-flat for my riff tapes because I copied a lot of the Hendrix stuff. You know I used to try to figure outJimi Hendrix solos,Stevie Ray Vaughan solos,Thin Lizzy solos and those three bands tune to E-flat. And so a lot of my riffs were in E-flat, and I guess when James would hear the riffs tuned in E-flat and he'd try to sing to 'em, I think he kind of liked it. He liked the break it kind of gave his voice. He didn't have to pitch that extra half step. And that's also why on bothLoad andReload the primary tuning is E-flat rather than E.[19]
The band had recorded songs on earlier albums in tunings lower than E: "The God That Failed" (Metallica) was in E♭, and "Sad but True" (Metallica) and "The Thing That Should Not Be" (Master of Puppets) were inD tuning. Hetfield also felt that the change to E♭ was a bonus, as it was easier to perform string bends in the riffs.[16]
The Australian CD release ofLoad includes a bonus interview CD that is unavailable elsewhere.[20] 10 songs from the album have been played live including "King Nothing", "Until It Sleeps", "Ain't My Bitch", "Bleeding Me", "Wasting My Hate", "Hero of the Day", "The Outlaw Torn", "2 X 4", "Poor Twisted Me","Mama Said".[21] Songs that have not been played live in their entirety are "The House Jack Built", "Cure", "Thorn Within", and "Ronnie".[22]
The cover ofLoad is an original artwork titled "Semen and Blood III". It is one of three photographic studies thatAndres Serrano created in 1990 by minglingbovine blood and his ownsemen between two sheets ofPlexiglas.[23] The liner notes simply state "cover art by Andres Serrano" rather than listing the title of the work. Hammett learned of Serrano's work fromGodflesh frontmanJustin Broadrick when he was shown the music video Serrano had directed for the Godflesh song "Crush My Soul". Broadrick claimed that no one in Metallica knew about Serrano before the "Crush My Soul" music video.[24]
In a 2009 interview withClassic Rock, Hetfield expressed his dislike of the album cover and its inspiration:
Lars and Kirk were very intoabstract art, pretending they were gay. I think they knew it bugged me. It was a statement around all that. I love art, but not for the sake of shocking others. I think the cover ofLoad was just a piss-take around all that. I just went along with the make-up and all of this crazy, stupid shit that they felt they needed to do.[25]
Load also marked the first appearance of a new Metallica logo that rounded off the stabbing edges of the band's earlier logo, greatly simplifying its appearance. The M from the original logo was used to make ashuriken-like symbol known as the "ninja star", which was used as an alternate logo on this and future albums, and on related artwork. The album featured an expansive booklet containing photographs byAnton Corbijn. These photographs depict the band in various dress, including whiteA-shirts withsuspenders, Cuban suits, andgothic. In the aforementioned 2009 interview, James Hetfield said:
Lars and Kirk drove on those records. The whole 'We need to reinvent ourselves' topic was up. Image is not an evil thing for me, but if the image is not you, then it doesn't make much sense. I think they were really after aU2 kind of vibe,Bono doing his alter ego. I couldn't get into it. The whole, 'Okay, now in this photoshoot we're going to be '70s glam rockers.' Like, what? I would say half – at least half – the pictures that were to be in the booklet, I yanked out. The whole cover thing, it went against what I was feeling.[25]
Load received mixed to positive reviews from critics.Rolling Stone said, "The foursome dams the bombast and chugs half-speed ahead, settling into a wholly magnetizing groove that bridges old-school biker rock and the doomier side ofpost-grunge '90s rock."[33]Q enthused, "These boys set up their tents in the darkest place of all, in the naked horror of their own heads... Metallica makeexistential metal and they've never needed the props... Metallica are still awesome... What is new is streamlined attack, the focus and, yes, the tunes."[29]
Melody Maker expressed reservations aboutLoad's heaviness compared to its predecessors: "A Metallica album is traditionally an exhausting event. It should rock you to exhaustion, leave you brutalised and drained. This one is no exception. It is, however, the first Metallica album to make me wonder at any point, 'What the fuck was that?' It's as if the jackboot grinding the human face were to take occasional breaks for a pedicure."[34]AllMusic consideredLoad repetitive, uninteresting and poorly executed.[2] InThe Village Voice,Robert Christgau said "this is just a metal record with less solo room, which is good because it concentrates their chops, and more singing, which isn't because they can't."[32]
"Some of that stuff was pretty cool," remarked Lars Ulrich of the album andits follow-up. "WithLoad, it was disappointing that some people's reaction to the music was biased by how they dealt with the pictures – the hair and all that crap[see Artwork, above]. People have come up to me years afterwards and said, 'I never gave the record a fair chance because I couldn't get beyond Jason Newsted wearing eyeliner.' But 'The Outlaw Torn', some of that shit is pretty fucking awesome."[35]
* Sales figures based on certification alone. ^ Shipments figures based on certification alone. ‡ Sales+streaming figures based on certification alone.
^Prown, Pete; Newquist, HP (1997).Legends of Rock Guitar: The Essential Reference of Rock's Greatest Guitarists.Hal Leonard Corporation. p. 226.ISBN0-7935-4042-9.The band re-emerged with Load, a less metalish and more hard-rock album that downplayed the group's previous headbanging.
^Music, Media (June 1996).Load(PDF) (in Spanish) (1st ed.). United Kingdom: Music & Media. p. 5.ISBN84-8048-639-2.Archived(PDF) from the original on September 28, 2021. RetrievedJune 27, 2019.
