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LOVB Pro

From Wikipedia, the free encyclopedia
(Redirected fromLOVB)
American women's volleyball league

LOVB
Current season, competition or edition:
Current sports event2025 LOVB Pro season
SportVolleyball
FoundedOctober 19, 2021; 3 years ago (2021-10-19)
First season2025
Owner(s)League One Volleyball
CEOKatlyn Gao
No. of teams6
CountryUnited States
HeadquartersLos Angeles,California, United States
TV partner(s)ESPN
Streaming partner(s)ESPN+
Official websiteLOVB.com

LOVB Pro (pronounced "love" and commonly referred to asLeague One Volleyball) is a women's professionalindoor volleyball league in the United States. The league is owned by League One Volleyball (LOVB), a volleyball body founded in 2020. Itsfirst season began in January 2025.

History

[edit]

League One Volleyball (LOVB) was founded in 2020 by Katlyn Gao, Peter Hirschmann, and OlympianKevin Wong as a network of youth volleyball clubs across the United States with the intent of eventually creating and sustaining a professional league.[1] As of August 2024[update], LOVB's youth business includes 60 club locations in 24 states, with over 14,000 youth athletes and 3,000 coaches. These clubs provide volleyball coaching and preparation for team competition for youth ages 12-18 interested in playing travel volleyball.[2]

On October 19, 2021, LOVB formally announced the creation of its professional league, branded as LOVB Pro.[3]

On March 9, 2023, LOVB announced its first professional cities asAtlanta, Georgia, andHouston, Texas.[4] Upon announcement, each team also announced their first player or players (all of whom have won Olympic medals), dubbed their "founding athletes"; Atlanta announcedFabiana Claudino andKelsey Robinson-Cook, and Houston announcedMicha Hancock andJordan Thompson.[4] On April 27, a team was added inMadison, Wisconsin, with founding athleteLauren Carlini.[5] On June 5, the fourth city was announced asSalt Lake City, Utah, led by founding athletesJordyn Poulter andHaleigh Washington.[6] On August 16,Omaha, Nebraska was announced as the fifth host city with founding athletesJordan Larson andJustine Wong-Orantes.[7] In December, the league announced it would be building a dedicated training facility for LOVB Madison and area LOVB youth squads in the Madison suburb ofSun Prairie.[8] A week later, the league announced its final city asAustin, Texas, with founding athleteCarli Lloyd.[9]

Inaugural season

[edit]
LOVB Madison's inaugural match againstLOVB Salt Lake (January 17, 2025 at theWisconsin Field House)

Team venues and schedules for the 2025 season were announced on July 18.[10] The 2025 season features four matches per week; a single head-to-head match and a homestand-style "Weekend with LOVB", where one team will host two others for three total matches. An in-season tournament, the LOVB Classic, will be held alongside the Triple Crown NIT youth invitational in February inKansas City, Missouri, with the finals held in April.[10]

Teams

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Map
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900km
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LOVB teams do not have traditional team names, and instead compete as "LOVB" followed by the city name.

LOVB Pro teams
TeamLocationVenueCapacityJoined
LOVB AtlantaCollege Park, GeorgiaGateway Center Arena3,5002025
LOVB AustinAustin, TexasH-E-B Center
Strahan Arena
8,700
10,000
2025
LOVB HoustonRosenberg, TexasFort Bend Epicenter10,0002025
LOVB MadisonMadison, WisconsinWisconsin Field House
Alliant Energy Center
7,540
7,432
2025
LOVB OmahaOmaha, NebraskaLiberty First Credit Union Arena
Baxter Arena
4,600
7,898
2025
LOVB Salt LakeSalt Lake City, UtahLifetime Activities Center
Maverik Center
5,000
12,500
2025

Sponsorship and funding

[edit]

On September 28, 2022, LOVB raised $16.75 million in aSeries A funding round, headlined byBillie Jean King andKevin Durant.[11] A year later, LOVB raised $35 million in aSeries B round that included investments fromLindsey Vonn,Jayson Tatum, andCandace Parker.[12]

On June 17, 2024, LOVB andAdidas signed an apparel partnership that would make Adidas the uniform supplier of LOVB Pro.[13] Two days later, LOVB announced a partnership withSpanx, the apparel brand's first sports partnership, to provide apparel and support league initiatives for LOVB's youth and professional circuits.[14]

Broadcasting

[edit]

On May 9, 2024, LOVB andESPN announced an international media rights agreement that would see 10 matches broadcast on ESPN networks and an additional 18 streamed onESPN+ in the United States for the 2025 season.[15] Alongside ESPN, Women's Sports Network, afree ad-supported streaming network, will air sixteen matches, most of which will be Saturday doubleheaders. The streaming serviceDAZN will also globally air sixteen matches.[16]

In Brazil, Canada, the Caribbean, Mexico, Dominican Republic, Central America, Spanish speaking South America, Australia, New Zealand and the Pacfific Islands, ESPN networks will air twenty-eight matches. In South East Asia,SPOTV will air all 60 matches.[16]

See also

[edit]

References

[edit]
  1. ^"USA Volleyball and League One Volleyball Announce Partnership".USA Volleyball. RetrievedMay 9, 2024.
  2. ^Pimental, Joseph (March 11, 2023)."Are you ready for some volleyball? A new women's pro league hopes the answer is yes".Spectrum News.
  3. ^Chappell, Bill (October 19, 2021)."Are you ready for some volleyball? A new women's pro league hopes the answer is yes".NPR.
  4. ^ab"LOVB, eyeing 2024 pro volleyball season, announces Atlanta and Houston locations".Volleyballmag.com. March 9, 2023. RetrievedApril 24, 2024.
  5. ^Jacques, Mike; Nijhawan, Shaina (April 27, 2023)."Professional volleyball coming to Madison".WMTV-TV. RetrievedApril 24, 2024.
  6. ^Page, Jared (June 5, 2023)."LOVB invites Salt Lake City to host new pro women's volleyball team".Gephardt Daily. RetrievedAugust 3, 2024.
  7. ^Krueger, Adam (August 16, 2023)."Omaha named new team in League One Volleyball".KMTV-TV. RetrievedAugust 3, 2024.
  8. ^Jacobs, Kylie (December 4, 2023)."LOVB Madison to open first pro facility; announce first pro player".WMTV-TV. RetrievedApril 24, 2024.
  9. ^Jones, Kimberley (December 11, 2023)."A New Women's Pro Volleyball League Is Launching in Austin in 2024".The Austin Chronicle. RetrievedAugust 3, 2024.
  10. ^abFeinswog, Lee (July 18, 2024)."League One Volleyball announces 2025 pro venues, six-team schedule".Volleyballmag.com. RetrievedJuly 25, 2024.
  11. ^Smith, Chris (September 28, 2022)."League One Volleyball looks to accelerate growth after Series A funding round".Sports Business Journal. RetrievedApril 24, 2024.
  12. ^Feldman, Jacob (September 27, 2023)."League One Volleyball Raises $35 Million to Serve Growing Fanbase".Sportico.com. RetrievedApril 24, 2024.
  13. ^Pelit, Asli (June 17, 2024)."Adidas, League One Volleyball Ink Multiyear Partnership".Sportico.com. RetrievedAugust 3, 2024.
  14. ^Hendriksz, Vivian (June 19, 2024)."Spanx partners with League One Volleyball to support young volleyball players".FashionUnited. RetrievedAugust 3, 2024.
  15. ^Cahillane, Mollie (May 9, 2024)."League One Volleyball signs media deal with ESPN ahead of debut".Sports Business Journal. RetrievedMay 9, 2024.
  16. ^ab"LOVB Announces Season Broadcast and Streaming Schedule for Inaugural Pro Season".LOVB. December 10, 2024. RetrievedJanuary 15, 2024.

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