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kulula.com

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Defunct low-cost airline of South Africa (2001–2022)

Kulula.com
IATAICAOCall sign
MNCAWCOMAIR
Founded6 July 2001 (2001-07-06)
Ceased operations9 June 2022 (2022-06-09)
Operating basesO. R. Tambo International Airport
Fleet size10
Destinations6
Parent companyComair
HeadquartersBonaero Park,Kempton Park,Ekurhuleni,Gauteng,South Africa
Key peopleWrenelle Stander
Websitewww.kulula.com

Kulula.com (stylized askulula.com) and commonly referred to asKulula was a South Africanlow-cost airline, operating on major domestic routes fromO. R. Tambo International Airport andLanseria International Airport, both serving the city ofJohannesburg.[1] The airline's headquarters were located atBonaero Park,Kempton Park,Ekurhuleni,Gauteng.[2] The name 'Kulula' comes from theNguni languages ofZulu andXhosa, meaningIt's easy.[a] Kulula suspended operations on 1 June 2022 pending securing of additional funding[3][4] The company was placed into liquidation on 9 June 2022.[5]

History

[edit]
A former kulula.comMcDonnell Douglas MD-82, acquired in 2004.[citation needed]

Kulula.com was established in July 2001 and commenced operations as South Africa's first 'no-frills' carrier in August of that year.The stated aim was to position kulula.com as more than just an airline brand, but to include booking, paying and making 'the complete travel experience' affordable.[6]

In 2010, Kulula.com was forced byFIFA to stop a campaign describing itself as the "Unofficial National Carrier of the You-Know-What",[7][8] which took place "Not next year, not last year, but somewhere in between",[9] obviously referring to the2010 FIFA World Cup which took place in South Africa at that time. Another advert announced "affordable flights [to] everybody exceptSepp Blatter" (the FIFA president), who was offered a free seat "for the duration of that thing that is happening right now".[10]

In July 2012 Kulula.com announced[11] that it was operating the first of seven brand newBoeing 737-800s, with three to be in operation before the end of that year, and the remaining four to be delivered in 2015 and 2016.

Kulula.com and parent company Comair suspended operations towards the end of March 2020 due to financial constraints caused by the COVID-19 pandemic. The airline resumed operations in September 2021.[12] On 1 June 2022, Kulula.com suspended all flights and entered business rescue[13][4][3] Kulula.com was accused of using a sale a day before to raise cash before stopping flights.[14][15] Since suspension, only people who booked throughDiscovery Vitality were given the opportunity to obtain a refund.[16] On 9 June 2022 the business rescue practitioners announced that there was no reasonable prospect of rescue of either Kulula or Comair and that the companies be placed into liquidation.[5]

Corporate affairs

[edit]

Ownership

[edit]

Kulula.com was a wholly owned subsidiary ofComair Ltd,[6] which also operated flights as afranchisee ofBritish Airways. Kulula.com, the British Airways franchise Southern Africa and Comair Ltd suspended operations in July 2020 due to financial issues caused by the COVID-19 pandemic.

Business trends

[edit]

Financial and operational results for Kulula.com are not separately disclosed, but are fully incorporated within the annual results for Comair (for years ending 30 June).[citation needed]

Destinations

[edit]

As of March 2019, Kulula served the following destinations:[17]

ProvinceCityAirportNotes
Eastern CapeEast LondonEast London Airport
Eastern CapeGqeberhaPort Elizabeth International Airport
GautengJohannesburgO. R. Tambo International AirportHub
Lanseria International AirportHub
KwaZulu-NatalDurbanKing Shaka International Airport
Western CapeCape TownCape Town International Airport
Western CapeGeorgeGeorge Airport

Codeshare agreements

[edit]

Kulula heldcodeshare agreements with the following airlines:

Fleet

[edit]
kulula.comBoeing 737-400
kulula.comBoeing 737-800

As of October 2018, the Kulula.com fleet consisted of the following aircraft:[citation needed]

Kulula.com fleet
AircraftIn ServiceOrdersPassengers
(Economy)
Notes
Boeing 737-4000
162
Boeing 737-8000
186
189
Total0

Historical fleet

[edit]

Kulula previously operated the following aircraft:

Liveries

[edit]

Kulula.com became known for its distinctive, brightly coloured, and often comedicaircraft liveries.[20] One of its former aircraft, known asFlying 101, was covered with a legend describing the different parts of the aircraft.[21]

Services

[edit]

Loyalty programme

[edit]

Kulula.com operated the Aviosfrequent-flyer programme, which was created from the merger of theAir Miles, BA Miles and Iberia Plus Points schemes on 16 November 2011. A restructure in 2015 meant that all of IAG's affiliated loyalty programmes which use Avios, including Avios Travel Reward Programme, Iberia Plus and British Airways Executive Club were transferred toAvios Group, an IAG subsidiary.[22][23]

Inflight services

[edit]

Kulula.com offered food and drinks as abuy-on-board programme.[24]The airline's in-flight magazine,khuluma, had a readership base of 200,000 per month.

See also

[edit]

Notes

[edit]
  1. ^ This "word" is made of the general verbal present particleku- and the rootlula: easy orlight (both easyand not heavy).

References

[edit]
  1. ^"Directory: World Airlines".Flight International. 3 April 2007. p. 103.
  2. ^"Contact Us". kulula.com. Archived fromthe original on 27 December 2010. Retrieved6 February 2011..
  3. ^abStaff Writer."Goodbye Kulula flights". Retrieved5 June 2022.
  4. ^ab"Travel updates".kulula.com. Archived fromthe original on 10 June 2022. Retrieved5 June 2022.
  5. ^abStaff Writer."Comair goes under – with no prospect of rescue". Retrieved9 June 2022.
  6. ^ab"The Comair Story – Launching kulula.com". Comair Limited. Archived fromthe original on 5 May 2020. Retrieved9 September 2013.
  7. ^"Fifa [sic] orders South African airline to drop 'ambush' ad". BBC. 19 March 2010..
  8. ^"Picture",Flickr, Yahoo!.
  9. ^The advert – via Facebook.
  10. ^The advert – via Facebook.
  11. ^"kulula celebrates first of its brand new fleet". kulula.com. Archived fromthe original on 12 December 2017. Retrieved9 September 2013.
  12. ^"Latest Coronavirus (COVID-19) Travel Info & Updates – kulula.com".kulula.com. Archived fromthe original on 21 May 2022. Retrieved2 August 2021.
  13. ^White, Ray."Still no clarity on whether Comair will resume operations soon".ewn.co.za. Retrieved5 June 2022.
  14. ^Labuschagne, Hanno."Kulula owner accused of using sale to raise cash one day before stopping flights". Retrieved5 June 2022.
  15. ^Smith, Carin."Comair crisis: Let us speak to rescue practitioners, unions demand after fruitless talks with CEO".Fin24. Retrieved5 June 2022.
  16. ^"Discovery Vitality will refund clients booked on suspended Kulula and BA flights".BusinessLIVE. Retrieved5 June 2022.
  17. ^abc"Routes – kulula.com".kulula.com. Archived fromthe original on 13 July 2021. Retrieved3 March 2019.
  18. ^"KLM / Kulula begins codeshare partnership from late-May 2018".Routesonline.
  19. ^"Kulula's fleet history". Archived fromthe original on 3 February 2020. Retrieved3 February 2020.
  20. ^Wien, Kent (30 January 2010)."Kulula-air tries not to take itself too seriously". Gadling. Retrieved22 May 2012.
  21. ^Fawkes, Piers (3 February 2010)."Kulula Airplane Rebranding". PSFK. Retrieved22 May 2012.
  22. ^"About Avios".Avios. Retrieved16 January 2017.
  23. ^"Helping Avios analyse huge data sets to boost transparency and growth".PwC. Retrieved9 December 2015.
  24. ^"Flight infoArchived 27 February 2012 at theWayback Machine."kulula.com. Accessed 6 May 2009.

External links

[edit]

Media related toKulula.com at Wikimedia Commons

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