| Broadcast area | Bakersfield metropolitan area |
|---|---|
| Frequency | 103.9MHz |
| Branding | Fire 103.9 |
| Programming | |
| Format | Urban Contemporary |
| Affiliations | Compass Media Networks |
| Ownership | |
| Owner |
|
| Operator | SheMogul Media |
| KMYX-FM | |
| History | |
First air date | 1986 (as KTLM) |
Former call signs | KTLM (1985–1990) KMYX-FM (1990–2000)[1] |
Call sign meaning | "Bakersfield's Dance Station" (former format) |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 456 |
| Class | A |
| ERP | 6,000watts |
| HAAT | 100 meters (330 ft) |
Transmitter coordinates | 35°07′04″N119°27′33″W / 35.11778°N 119.45917°W /35.11778; -119.45917 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | fire1039.com |
KBDS (103.9FM) is aradio stationlicensed toTaft, California, United States. It is owned by Farmworker Educational Radio (through licensee Chavez Radio Group), which itself is owned by theCesar Chavez Foundation. The station is operated by SheMogul Media, which also ownsKVPM. KBDS airs anurban contemporary andhip hop musicformat.
The studios are in southwest Bakersfield, and itstransmitter is inTaft.
This station was granted its originalconstruction permit from theFederal Communications Commission on January 18,1985.[3] The new station was assigned thecall lettersKTLM by the FCC on December 3, 1985.[1] During that time, the station featured anadult standards andbig band format, playingSwing Era music from the 1930s and 1940s.
In March 1988, Louise E. Mann's Mann Broadcasting Company reached an agreement to transfer the permit for this station to The Great Southwest Broadcasting Company. The deal was approved by the FCC on April 27, 1988, and the transaction was consummated on September 13, 1988.[4]
KTLM received itsbroadcast license from the FCC on August 22, 1989.[5] However, in July 1989 Bakersfield Radio Partners L.P. reached an agreement to acquire this station's permit and license. The deal was approved by the FCC on November 1, 1989, and the transaction was consummated on December 19, 1989.[6] The new owners had the FCC change the station's call sign toKMYX-FM on January 8,1990.[1] By that point, the station was broadcasting a "Lite Music" format featuringadult contemporary music of the 1970s and 1980s.
In July 1993, Bakersfield Radio Partners reached an agreement to sell this station to Adelman Communications, Inc. The deal was approved by the FCC on September 2, 1993, and the transaction was consummated on October 1, 1993.[7] The format switched once again to country, with the moniker "Thunder Country".
In June 1994, Adelman Communications, Inc., reached an agreement to sell this station to Radio Campesina Bakersfield, Inc. The deal was approved by the FCC on July 13, 1994, and the transaction was consummated on August 4, 1994.[8] The station was assigned theKBDS call letters by the FCC on March 2,2000.[1] Radio Campesina Bakersfield would later be acquired by Farmworker Educational Radio.
Prior to its flip torhythmic contemporary in November 2004, KBDS' previous format wasRegional Mexican. During its four-year run "Play 103.9" did well, despite competition from rhythmic rivalKISV ("Hot 94.1"), who they decided to take on afterKKXX-FM flipped formats three months earlier in August 2004. Indeed, when KBDS went silent in November 2008, they were experiencing their highest 12+Arbitron ratings to date.[9]
On June 21, 2005, KBDS was sued by contest winner Shannon Castillo, claiming she was misled by the station's promotions to believe she had won a newHummer H2.[10] In fact, she and another winner were each presented with a remote-control toy model of an H2.[11]
The lawsuit seeking $60,000, the approximate cost of a real Hummer H2, further claims that KBDS ran a week's worth of promos mocking her as a victim of the station'sApril Fool's Day joke (even though the contest itself was a week long and started in March).[11]
On November 14, 2008, citing poor advertising sales and the state of the economy, KBDS let go its entire programming staff and wentoff the air.[12] The station formally applied to the FCC to remain silent for up to 180 days, due to being "unable to operate profitably in the current economic climate".[13] The FCC accepted the filing on December 11, 2008, but dismissed the request on November 16, 2009.[14]
The station briefly resumed broadcasting in November 2009 to avoid an FCC rule that triggers an automatic forfeiture of a broadcast license when a station is silent for more than one year. However, KBDS fell silent again on November 17, 2009, and applied for new authority to remain silent. The company again reported financial problems, on December 31, 2009.[15] The FCC granted this authority on March 10, 2010, with a scheduled expiration of September 7, 2010.[15]
On February 5, 2016, KBDS returned to the air with a rhythmic contemporary format, branded as "103.9 The Beat".[16] During the time it was on and off the air, it wouldsimulcast itssister stationKMYX-FM in order to keep the license active.[17]
Out of all the stations owned by Farmworker Educational, KBDS is one of only two stations not airing itsRegional Mexican network. The other one isKBHH in nearbyFresno. KBHH is branded as "Forge", which in turn would be introduced in Bakersfield on January 16, 2020, when KBDS rebranded as "Forge 103.9". With the rebranding, the station also shifted to a Latin-leaningCHR format.[18] Forge is the secondary network offered by Farmworker Educational Radio.
On June 28, 2022,The Baka Boyz, a popular Los Angeles-based radio team, were added to the station for afternoons.[19]
In April 2024, KBDS rebranded as "Fire 103.9".[20]