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Joey Levine | |
|---|---|
 Joey Levine in concert on May 17, 2008. | |
| Background information | |
| Born | (1947-05-29)May 29, 1947 (age 77) New York City, New York, U.S. |
| Genres | Pop,bubblegum pop,psychedelic pop,psychedelic rock |
| Occupation(s) | Record producer, songwriter, musician |
| Years active | 1966–present |
| Member of | The Ohio Express,The Third Rail,Reunion |
Joey Levine (born May 29, 1947)[1] is an American singer,[2] songwriter and record producer of pop music, who has been active since 1966.
Levine sang lead vocals on several Top 40singles including "Run Run Run" byThe Third Rail (1966), "Yummy Yummy Yummy" (co-written withArtie Resnick), and three others byThe Ohio Express (1968–1969), "Quick Joey Small (Run Joey Run)" byKasenetz-Katz Singing Orchestral Circus (1968), and the record that best showcased his rapid speech delivery, "Life Is a Rock (But the Radio Rolled Me)" byReunion (1974). He specialized inbubblegum pop.[3]
Levine produced records forSuper K Productions, run byJerry Kasenetz andJeffry Katz, who released many singles in the late 1960s byThe Ohio Express, The1910 Fruitgum Company, and TheMusic Explosion. Levine sang lead for various groups of studio musicians, whose songs were released under the name of actual groups of musicians, or sometimes the groups did not exist at all outside the studio.
Starting in the early 1970s, Levine began working onjingles for televisioncommercials, as well as singing on them, with one of his most well-remembered jingles being "Sometimes You Feel Like A Nut" forMounds andAlmond Joychocolate bars.[4]
Levine founded Crushing Enterprises in New York City in 1969, and continues to write music for commercials and television. Popular campaigns from the past include: “Pepsi – The Joy of Cola", "Gentlemen Prefer Hanes", "Just For the Taste of It –Diet Coke", "Orange you smart, (for drinking Orange Juice)", "Come See the Softer Side ofSears", "Heartbeat of America –Chevrolet", "Dr Pepper – You Make the World Taste Better", "You Asked For It, You Got It,Toyota," "Who's that Kid With theOreo Cookie," and "This Bud's For You" forAnheuser-Busch, and also the infamous "Proud as a Peacock" image campaign forNBC used from May 1979 to Summer 1981, Most recently he wrote the currentBudweiseranthem, "This Is Budweiser, This Is Beer." In addition, Levine has also contributed songs, some of them with his 1960's bubblegum pop sound, to thePBS seriesDragon Tales.[5]
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