 | |
 | |
Type of site | Media &Entertainment |
|---|---|
| Available in | English |
| Founded | 1999 |
| Headquarters | 601 West 26th Street New York City |
| Owner | Powerful Media (1999–2001) Primedia (2001) |
| Founder(s) | Kurt Andersen, Michael Hirschorn, Deanna Brown |
| Editor | Michael Hirschorn |
| Key people | Steven Brill (from April 2001) |
| Employees | 100 (April 2001)[1] |
| URL | inside |
| Commercial | Yes |
| Launched | May 2000; 24 years ago (2000-05) |
| Current status | Defunct (as of October 2001 (2001-10)) |
Inside.com was a website andtrade magazine that covered "the converging worlds of entertainment, media, music and technology."[2] Launched with a great deal of hype in the spring of 2000,[3] Inside was a victim of thedot-com bubble and theearly 2000s recession, and it closed down at the end of 2001. Company headquarters were in theChelsea neighborhood ofManhattan.[4]
The magazine/website is not related to the laterJason Calacanis startup Inside.com, which focuses on delivering thematic newsletters.[5]
Inside.com was co-founded byKurt Andersen, Michael Hirschorn, and Deanna Brown (calling themselves Powerful Media)[6][3] in 1999, with the announced goal of helping to "reinvent a form, not unlikemagazines at the beginning of the twentieth century, or evennewspapers and thenovel in the eighteenth and nineteenth."[6]
The company began with $12 million in financing[7] fromJim Cramer andFlatiron Partners, and added a second round of $23 million in May 2000,[8] prompting Andersen to famously proclaim that raising money for the site was "easier than getting laid in 1969."[4][9][3]
Starting with an "all-star" staff of 72 stocked by "old media" talent from the likes ofTime,The Wall Street Journal, theLos Angeles Times,USA Today,U.S. News & World Report,Disney,Variety,The Hollywood Reporter,The New York Observer andRolling Stone,[3] Inside.com launched in May 2000[8] as an online media news website. (Courtney Love attended the launch party.)[7]
Inside's internal "manifesto" was "Correctness. Insiderness. Juiciness. Utility. Honesty. Smartness. Go kill".[6] The site was divided into sections — "Inside Dope," "Daily Digest," "Power Index," "Ratings," "This Morning's Talk Shows," "Mogul Astrology," and "Today's Gossip";[3] subscribers were also promised data-driven lists of TV ratings, box office numbers, CD sales, and the like.[3] Subscriptions to the site were priced at $199 a year,[8][6] with an announced goal of 30,000 subscribers.[10][3]
Inside, the biweekly print magazine, launched in December 2000.[7]
The site was named Best Internet Site at the5th Golden Satellite Awards (held in January 2001),[11] and also won theWebby for Best News Site in 2001.[12][13]
Things, however, soon turned sour for Inside. The site never got more than a few thousand subscribers, and like many other publications covering media and technology, the company couldn't figure out how to turn a profit.[6]
In April 2001, Inside.com was sold toSteven Brill/PriMedia, who immediately canceled the print magazine (after only two issues)[6] and laid off 50 staff members.[4] At the same time, Brill announced he would merge the magazine with his ownBrill's Content in the fall of 2001, with the new publication to be namedInside Content.[1][4] Instead, Inside editor-in-chief Hirschorn left in July,[10] and Inside itself closed down in October 2001, as Brill dissolved his partnership with PriMedia.[14]
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