French international polling and market research firm
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TheInstitut français d'opinion publique (IFOP;English:French Institute of Public Opinion) is an internationalpolling andmarket research firm, whose motto is "Connection creates value".
It was founded on 1 December 1938 byJean Stoetzel, formerSorbonne professor, after he metGeorge Gallup in the United States. Its CEO wasLaurence Parisot from 1990 until 2016, who was nicknamed "boss of the bosses", when she was the leader of theMouvement des Entreprises de France, the French employers' trade union. The IFOP sellspolls to firms and political parties.
IFOP is also a source ofdata in France for theSNEP music charts.[1]
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