HiQ is a nationwide British retailer of automobiletyres, andMoTcar-servicing centres.
The company was created in July 1992 as HiQ Tyreservices byGoodyear Tire and Rubber Company.[1]
It was the main sponsor of theBritish Touring Car Championship (BTCC) in 2008, 2009 and 2014. It supplies the tyres exclusively for theBritish police.
The companies' outlets were improved in 2008.
It has around 100 service centres across the UK.[2] The company headquarters are at Trident Court on the 148-acreBirmingham Business Park, around a half-mile south-west of junction 4 of theM6, accessed from theA452. This is also the headquarters ofDunlop Tyres UK, which moved to the site in May 2017.
Technicians are trained at the HiQ Training Academy. The company would like all of its employees to have theAutomotive Technician Accreditation (ATA) qualification.[3]
