 | |
| Editor-in-chief | Robert Schneider |
|---|---|
| Categories |
|
| Frequency | Monthly |
| Circulation | 193,784 (Q4, 2014) |
| Publisher | Super Illu Verlag |
| Founded | 1945 |
| First issue | 1 November 1945; 79 years ago (1945-11-01) |
| Company | Hubert Burda Media |
| Country | |
| Based in | Berlin |
| Language | German |
| Website | www.guter-rat.de |
| ISSN | 0017-582X |
| OCLC | 724615930 |
Guter Rat (German:Good Advice) is a monthly business and consumer magazine published first in theGerman Democratic Republic (GDR). The magazine is one of three East German magazines which have survivedGerman reunification, includingEulenspiegel anddas Magazin.[1]
Guter Rat was first published in the German Democratic Republic.[2][3] The first issue appeared inLeipzig in November 1945.[1][4] The magazine was owned by Otto Beyer Verlag and was published by the company on a quarterly basis during this period.[1]
Following reunificationGuter Rat began to be published monthly by the Gong Verlag.[5][6] Then its publisher became the Super Illu,[7] and the magazine also became part of theHubert Burda Media in December 2000.[5][8] It has its headquarters inBerlin.[5][7]
Guter Rat was asocialist consumer magazine when it was published in the GDR.[9] During this period the magazine provided its readers with financial advice that was not related to their needs, but what the editors felt was significant.[9] For instance, the magazine reinforced the use ofplastic goods in line with the policies of the state.[10] In June 2010 the magazine was redesigned to expand its coverage.[8]
Werner Zedler served as theeditor-in-chief ofGuter Rat who was appointed to the post in 1998.[1] As of 2015 Robert Schneider was the editor-in-chief of the monthly.[11]
In 2000Guter Rat sold 230,000 copies.[6] The magazine was the best-selling business magazine in Germany with a circulation of 264,000 copies in 2005.[12] Its circulation was 266,000 copies in 2006.[13] In 2010 the monthly sold 285,232 copies.[14] During the fourth quarter of 2014 its circulation was 193,784 copies.[11]
Media related toGuter Rat at Wikimedia Commons
