As an entrepreneur, Drake founded theOVO Sound record label with longtime collaborator40 in 2012. In 2013, he became the "global ambassador" of theToronto Raptors, joining their executive committee and later obtaining naming rights to their practice facilityOVO Athletic Centre. In 2016, he began collaborating withBrent Hocking on thebourbon whiskeyVirginia Black.[6] Drake heads the OVO fashion label and the Nocta collaboration withNike, Inc., and founded the production companyDreamCrew and the fragrance house Better World. In 2018, he was reportedly responsible for 5 percent (CAD$440 million) of Toronto's CAD$8.8 billion annual tourism income.[7] Drake was a subject of widespread media coverage due to his lifestyle, relationships, and feuds with other rappers, includingKanye West andKendrick Lamar, the latter of which led toseveral diss tracks in 2024.
Aubrey Drake Graham[11] was born on October 24, 1986, inToronto, Ontario. His father, Dennis Graham, is anAfrican-American drummer fromMemphis, Tennessee, who once performed with musicianJerry Lee Lewis.[12][13] His mother, Sandra "Sandi" Graham (née Sher), is aCanadianAshkenazi Jew, who worked as an English teacher and florist.[14][15][16][17][18] Graham performed at Club Bluenote in Toronto, where he met Sandra, who was in attendance.[13] Drake is a dual citizen of the United States and Canada, the former derived from Graham.[19][20][21] In his youth, he attended a Jewish day school and became abar mitzvah.[22][23]
Drake's parents divorced when he was five years old. After the divorce, he and his mother remained in Toronto; his father returned to Memphis, where he was incarcerated for a number of years on drug-related charges.[24][better source needed] Graham's limited finances and legal issues caused him to remain in the U.S. until Drake's early adulthood. Prior to his arrest, Graham would travel to Toronto and bring Drake to Memphis every summer.[25][26][27] Graham claimed in an interview that Drake's assertions of him being an absent father were embellishments used to sell music,[28] which Drake vehemently denies.[29]
Drake was raised in two neighbourhoods. He lived onWeston Road in Toronto's working-class west end until grade six and attended Weston Memorial Junior Public School until grade four, playingminor hockey with theWeston Red Wings.[26][30] Drake was a promising rightwinger, reaching theUpper Canada College hockey camp, but left at the behest of his mother following a viciouscross-check to his neck during a game by an opposing player.[31] He moved to one of the city's affluent neighbourhoods,Forest Hill, in 2000.[32][33] When asked about the move, Drake replied, "[We had] a half of a house we could live in. The other people had the top half, we had the bottom half. I lived in the basement, my mom lived on the first floor. It was not big, it was not luxurious. It was what we could afford."[34] At age 10, Drake appeared in a comedic sketch which aired during the 1997 NHL Awards, featuring a riff ofMartin Brodeur andRon Hextall and their record as being the only goalies to have scored multiple goals.[35]
He attendedForest Hill Collegiate Institute for high school,[36] and attendedVaughan Road Academy in Toronto's multiculturalOakwood–Vaughan neighbourhood; Drake described Vaughan Road Academy as "not by any means the easiest school to go to".[26] During his teenage years, Drake worked at a now-closed Toronto furniture factory owned by his maternal grandfather, Reuben Sher.[37] Drake said he was bullied at school for his racial and religious background,[38] and upon determining that his class schedule was detrimental to his burgeoning acting career, he dropped out of school.[39] Drake received hishigh school diploma in October 2012 at age 25.[40]
Career
2001–2009: Career beginnings
At 15, Drake was introduced to a high school friend's father, an acting agent. He found Drake a role on the Canadianteen drama seriesDegrassi: The Next Generation, in which Drake portrayedJimmy Brooks,[41] a basketball star who became physically disabled after he was shot by a classmate. When asked about his early acting career, Drake replied, "My mother was very sick. We were very poor, like broke. The only money I had coming in was [from] Canadian TV."[26] According to showrunnersLinda Schuyler andStephen Stohn, Drake regularly arrived late on set after spending nights recording music. To prevent this, Schuyler claimed Drake struck an agreement with the set's security guards to gain entry to the set after recording to be allowed to sleep in a dressing room.[42] Drake's first recorded song, "Do What You Do", appeared onThe N Soundtrack, which was released byThe N (the night-time block forNoggin), as it was the network that the series was airing on in the United States.[43]
Being musically inspired byJay-Z andClipse, Drakeself-released his debutmixtape,Room for Improvement featuringTrey Songz andLupe Fiasco, in 2006. Drake described the project as "pretty straightforward, radio friendly, [and] not much content to it".Room for Improvement was released for sale only and sold roughly 6,000 copies,[41] for which Drake received$304.04 inroyalties.[45] He performed his first concert on August 19, 2006, at theKool Haus nightclub as anopening act forIce Cube, performing for half an hour and earning $100.[46] In 2007, Drake released his second mixtapeComeback Season. Released from his recently foundedOctober's Very Own label, it spawned the single "Replacement Girl" featuringTrey Songz.[47] The song sampled "Man of the Year" byBrisco,Flo Rida, andLil Wayne, retaining Lil Wayne's verse; the rapper invited Drake toHouston to join hisTha Carter III tour.[48] On tour, Drake and Lil Wayne recorded multiple songs together, including "Ransom", "Forever", and a remix to "Brand New".[48]
In 2009, Drake released his third mixtapeSo Far Gone. It was made available for free download through his OVO blog website, and featured Lil Wayne, Trey Songz,Omarion,Lloyd, andBun B. It received over 2,000 downloads in the first 2 hours of release, finding mainstream commercial success from the singles "Best I Ever Had" and "Successful", both gaining Platinum certification by theRecording Industry Association of America (RIAA), with the former also peaking at number two on theBillboard Hot 100.[49] This prompted the mixtape's re-release as anEP, featuring four songs from the original, as well as the additions of the songs "I'm Goin' In" and "Fear". It debuted at number six on theBillboard 200, and won the Rap Recording of the Year at the2010 Juno Awards.[50]
Due to the success of the mixtape,[51] Drake was the subject of a bidding war from various labels, often reported as "one of the biggest bidding wars ever".[52] He had secured a recording contract with Young Money Entertainment on June 29, 2009.[53] Drake joined the rest of the label's roster on the America's Most Wanted Tour in July 2009.[54] However, during a performance of "Best I Ever Had" inCamden, New Jersey, Drake fell on stage and tore theanterior cruciate ligament in his right knee.[55]
2010–2012: Musical breakthrough withThank Me Later andTake Care
Thank Me Later was released on June 15, 2010,[64] debuting at number one on theBillboard 200 with sales of over 447,000 copies in its first week.[65] Upon the album's release, 25,000 fans gathered at New York City's South Street Seaport for a free concert hosted by Drake andHanson, which was later cancelled by the police after a near-riot ensued due to overflowing crowds.[66] The album became the top selling debut album for any artist in 2010 and had the highest sales week for any debut album in the 2010s[67] and featured Lil Wayne,Kanye West,[68] and Jay Z.[69] Drake began hisAway from Home Tour on September 20, 2010, in Miami, Florida, performing at 78 shows over four different legs.[70] It concluded inLas Vegas in November 2010.[71] Due to the tour's success, Drake hosted the first OVO Festival in 2010. Drake had an eco-friendly college tour to support the album.[72]
Drake announced his intentions to allowNoah "40" Shebib to record a more cohesive sound on his next album than onThank Me Later.[73] In November 2010, Drake revealed the title of his next studio album would beTake Care.[74] He sought to expand on the low-tempo, sensuous, and dark sonic esthetic ofThank Me Later.[75][76] Primarily ahip-hop album, Drake also attempted to incorporateR&B and pop to create a languid, grandiose sound.[77]
Drake performing in 2011
In January 2011, Drake was in negotiations to joinEva Green andSusan Sarandon as a member of the cast inNicholas Jarecki'sArbitrage,[78] before ultimately deciding against starring in the movie to focus on the album. "Dreams Money Can Buy"[79] and "Marvins Room"[75] were released on Drake's October's Very Own Blog, on May 20 and June 9, respectively. Acting as promotional singles forTake Care, the former was eventually unincluded on the album's final track listing, while "Marvins Room" gained3× Multi-Platinum certification by the RIAA,[80] as well as peaking at number 21 on theBillboard Hot 100.[81] "Headlines" was released on August 9 as the album's lead single. It met with positive critical and commercial response, reaching number thirteen on the Hot 100, as well as becoming Drake's tenth single to reach the summit of theBillboardHot Rap Songs.[82] It was eventually certified4× Multi-Platinum in the United States and Platinum in Canada.[83] The music video for the single was released on October 2.[84]
Take Care was released on November 15, 2011, and received generally positive reviews frommusic critics.[85][86][87][88][89] It also won theGrammy Award forBest Rap Album at the55th Annual Grammy Awards, and achieved great commercial success, eventually being certified six times platinum by the RIAA in 2019, with sales for the album marking 2.6 million in the U.S.[90] The album's third and fourth singles, "The Motto" andTake Care", were released on November 29, 2011[91] and February 21, 2012, respectively.[92] Each song achieved commercial success, and "The Motto" was later credited forpopularizing the phrase "YOLO" in the United States.[93][94] The music video for "Take Care" met with widespread acclaim,[95] receiving four nominations at the2012 MTV Video Music Awards, including forVideo of the Year.[96] "HYFR" was the final single to be released from the album, and became certified 2× Multi-Platinum.[97][98]
On August 5, 2012, Drake released "Enough Said", performed byAaliyah and himself.[99] Originally recorded prior toAaliyah's 2001 death, Drake later finished the track with producer "40".[100] In promotion of his second album, Drake embarked on the worldwideClub Paradise Tour. It became the most successful hip-hop tour of 2012, grossing over $42 million.[101] He then returned to acting, starring inIce Age: Continental Drift asEthan.[102]
2013–2015:Nothing Was the Same andIf You're Reading This It's Too Late
By theClub Paradise Tour's European leg, Drake had begun working on his third studio album, which he said would retain 40 as the album's executive producer, include the influence of British producerJamie xx,[103] and stylistically differ fromTake Care, departing from the ambient production and despondent lyrics previously prevalent.[104] After he won theGrammy Award for Best Rap Album at the55th Annual Grammy Awards on 10 February 2013, Drake announced his third album,Nothing Was the Same, and released itsfirst single.[105] The album's second single, "Hold On, We're Going Home", was released in August, peaking at number one on theBillboard Hot R&B/Hip-Hop Songs chart.[106]Nothing Was the Same was released on September 24, 2013, debuting at number one on the USBillboard 200, with 658,000 copies sold in its first week of release.[107] The album debuted atop the charts in Canada, Denmark, Australia and the United Kingdom. The album also enjoyed generally favourable reviews by contemporary music critics, commending the musical shift in terms of the tone and subject matter, comparing it to Kanye West's808s & Heartbreak.[108]
The album, which sold over 1,720,000 copies in the United States, was further promoted by the "Would You like a Tour?" throughout late 2013 to early 2014.[109] It became the 22nd-most successful tour of the year, grossing an estimated $46 million.[110] Drake then returned to acting in January 2014, hostingSaturday Night Live, as well as serving as the musical guest. His versatility, acting ability and comedic timing were all praised by critics, describing it as what "kept him afloat during the tough and murky SNL waters".[111][112][113]
In late 2014, Drake announced that he began recording sessions for his fourth studio album.[114] On February 12, 2015, Drake releasedIf You're Reading This It's Too Late ontoiTunes with no prior announcement. Despite debate on whether it was an album[115] or a mixtape,[116] its commercial stance quantifies it as his fourth retail project withCash Money Records, a scheme that was rumoured to allow Drake to leave the label.[117][118] However, he eventually remained with Cash Money, andIf You're Reading This It's Too Late sold over 1 million units in 2015.[90]
2015–2017:What a Time to Be Alive,Views, andMore Life
On July 31, 2015, Drake released four singles: "Back to Back", "Charged Up", "Hotline Bling", and "Right Hand". On September 20, Drake released acollaborative mixtape withFuture,[119][120] which was recorded inAtlanta in just under a week.[121]What a Time to Be Alive debuted at number one on theBillboard 200, making Drake the first hip-hop artist to have two projects reach number one in the same yearsince 2004.[122] It was later certified2× multi platinum by theRecording Industry Association of America (RIAA) for combined sales, streaming and track-sales equivalent of over 2 million units.[123] Drake announced in January 2016 that his fourth studio album would be launched during the spring, releasing thepromotional single "Summer Sixteen" later that month. The album was originally titledViews from the 6, but was later shortened toViews.[124]
"Summer Sixteen" debuted at number six on the USBillboard Hot 100, and proved controversial—Drake's self-comparisons with more tenured artists divided many critics, who described his self-comparison as "goodly brash" or "conventionally disrespectful".[125][126][127] Drake soon released the album's lead singles, "Pop Style" and thedancehall-infused "One Dance", on April 5. Both debuted within the top 40 of theBillboard Hot 100;[128] however, the latter proved more commercially successful, with "One Dance" becoming Drake's first number-one single in Canada and the US as a leading artist.[129][130] The single also became Drake's first number one single as a lead artist in the United Kingdom, and peaked at number one in many other countries.[131][132]
Views was previewed in London before its premiere a day later. It was released as anApple Music andiTunes exclusive on April 29 before being made available to various other platforms later that week.[133][134]Views would become Drake's most commercially successful album, sitting atop theBillboard 200 for thirteen weeks, as well as simultaneously leading theBillboard Hot 100 and theBillboard 200 for eight weeks. It achieved sextuple-platinum status in the U.S., and earned over 1 millionalbum-equivalent units in the first week of its release, as well as gaining over half-billion overall streams.[135][136][137] Despite its success, critical reception was mixed: the album drew criticism for its length, lack of a cohesive theme, and dearth of artistic challenge.[138]
Drake returned to hostSaturday Night Live on May 14, serving as the show's musical guest.[139] Drake andFuture then announced theSummer Sixteen Tour to showcase their collective mixtape, as well as their respective studio albums.[140] The latter dates of the tour were postponed due to Drake suffering an ankle injury.[141] According toPollstar, the Summer Sixteen Tour was the highest grossing hip-hop tour of all time, having earnt $84.3 million across 56 dates.[142] On July 23, Drake announced that he was working on a new project, scheduled to be released in early 2017.[143]
During the 2016 OVO Festival, Kanye West confirmed that he and Drake had begun working on a collaborative album.[144] Soon after, the music video for "Child's Play" was released.[145] On September 26,Please Forgive Me was released as an Apple Music exclusive. It ran a total of 25 minutes, and featured music fromViews.[146] At the2016 BET Hip-Hop Awards, Drake received the most nominations, with 10,[147] winning the awards for Album of the Year and Best Hip-Hop Video.[148][149] Drake later announced theBoy Meets World Tour on October 10.[150]
During an episode of OVO Sound Radio, Drake confirmed he would be releasing a project titledMore Life, described as a "playlist of original music".[151] Drake later secured his second and third Grammy Awards, winning forBest Rap/Sung Performance andBest Rap Song at the59th ceremony.[152] Upon release on March 18, 2017,More Life received mostly positive reviews, and debuted atop theBillboard 200, earning 505,000album-equivalent units in its first week.[153] It also set a streaming record, becoming the highest ever streamed album in 24 hours, with a total of 89.9 million streams on Apple Music and 61.3 million onSpotify.[154] He later won a record 13 awards at the2017 Billboard Music Awards in May.[155] By this time, Drake had been present on theHot 100 chart for eight consecutive years, and had the most recorded entries by a solo artist.[156] Drake hosted thefirst annual NBA Awards on June 26,[157] and also appeared inThe Carter Effect documentary.[158]
2018–2019:Scorpion andCare Package; return to television
Drake released a mini EP titledScary Hours on January 20, 2018, marking Drake's first solo release sinceMore Life.[159]Scary Hours featured the songs "Diplomatic Immunity" and "God's Plan", with the latter debuting at number one on the USBillboard Hot 100.[160][161][162] The song was Drake's first song as a solo artist to reach number one. It also became his first song to be certified Diamond by the RIAA,[163] and it is currently tied for the fourth highest certified digital single ever in the US[164] He was later featured onBlocBoy JB's February 2018 debut single "Look Alive".[165] The song's entry on the Hot 100 made Drake the rapper with the most top 10 hits on the Hot 100, with 23.[166]
On April 6, "Nice for What", a single from his fifth studio album, was released.[167][168] It replaced his own "God's Plan" on theBillboard Hot 100 at number one, making Drake the first artist to have a new number-one debut replace their former number-one debut. He then announced the title of his fifth studio album asScorpion, with a planned release date of June 29, 2018.[169][170] "I'm Upset" was released on May 26 as the album's third single.[171]Scorpion was Drake's longest project, with a run-time of just under 90 minutes. The album broke both the one-day global records on Spotify and Apple Music, as it gained 132.45 million and 170 million plays on each streaming service, respectively.[172] It eventually sold 749,000 album equivalent units in its first week of sales, and debuted at number one on theBillboard 200.[173][174]
Drake earned his sixth US number-one with "In My Feelings" on July 21.[175] The success of "In My Feelings" also made Drake the record holder for most number one hits among rappers.[176] He then appeared on theTravis Scott albumAstroworld, featuring uncredited vocals for the song "Sicko Mode", which peaked at number one on theBillboard Hot 100.[177] Drake announced in July 2018 that he planned to "take 6 months to a year" to himself to return to television and films, producing the television seriesEuphoria andTop Boy.[178] He then began theAubrey & the Three Migos Tour with co-headlinersMigos on August 12. This preceded a collaboration withBad Bunny titled "Mia", which featured Drake performing in Spanish.[179]
In February 2019, he received his fourthGrammy Award for Best Rap Song, for "God's Plan", at the61st Annual Grammy Awards.[180] During his speech, producers abruptly cut to a commercial break, leading viewers to speculate they were censoring his speech during which he criticizedThe Recording Academy.[181] A legal representative for the academy released a statement stating "a natural pause [led] the producers [to] assume that he was done and cut to commercial", and added the organization offered him an opportunity to return to stage, but he declined.[182]
On February 14, Drake re-released his third mixtape,So Far Gone, onto streaming services for the first time to commemorate its 10-year anniversary.[183] On June 15, Drake released two songs, "Omertà" and "Money in the Grave", on his EPThe Best in the World Pack to celebrate theNBA Championship win of theToronto Raptors.[184] On August 2, he released the compilation albumCare Package, consisting of songs released between 2010 and 2016 that were initially unavailable for purchase or commercial streaming;[185] it debuted at number one on theBillboard 200 with 109,000 album equivalent units in its first week of sales.[186]
2019–2021:Dark Lane Demo Tapes andCertified Lover Boy
Drake released the song "War" on December 24, 2019, which was widely noted for itsUK drill-inspired instrumental.[187][188][189] The following day, he revealed that he was in the process of completing his sixth studio album.[190] On April 3, he released "Toosie Slide" with a music video, which features a dance created in collaboration with social media influencer Toosie.[191] It debuted at number one on theBillboard Hot 100, making Drake the first male artist to have three songs debut at number one.[192] On May 1, 2020, Drake released the commercial mixtapeDark Lane Demo Tapes, with guest appearances fromChris Brown, Future,Young Thug,Fivio Foreign,Playboi Carti, and Sosa Geek.[193] The mixtape is a compilation of new songs and tracks that leaked on the internet.[194] It received mixed reviews and debuted at number two on the USBillboard 200,[195] and at number one on theUK Albums Chart.[196]
Drake also announced that his sixth studio album would be released in the summer of 2020.[197] On August 14, "Laugh Now Cry Later" featuringLil Durk was released, which was intended as the lead single from the upcoming albumCertified Lover Boy,[198] but not included on the final track listing. It debuted at number two on the Hot 100, and was nominated forBest Rap Song at the63rd Annual Grammy Awards. On his 34th birthday, Drake announcedCertified Lover Boy was set to be released in January 2021.[199][200] This was later pushed back after he sustained a serious knee injury.[201]
In January 2021, Drake became the first artist to surpass 50 billion combined streams on Spotify.[202] On March 5, Drake released an EP titledScary Hours 2, which includes three songs: "What's Next", "Wants and Needs" withLil Baby, and "Lemon Pepper Freestyle" withRick Ross.[203] These three songs entered the charts at numbers one, two, and three, respectively, making Drake the first artist to have three songs debut in the top three on theBillboard Hot 100.[204] He was namedArtist of the Decade at the2021Billboard Music Awards.[205]
Certified Lover Boy was released on September 3, 2021, becoming Drake's tenth number-one album on theBillboard 200;[206] every song debuted on theBillboard Hot 100, while the album was the first to chart nine songs in the top 10, with "Way 2 Sexy" becoming Drake's ninth number-one single.[207][208]Certified Lover Boy was nominated forBest Rap Album and "Way 2 Sexy" was nominated forBest Rap Performance at the64th Annual Grammy Awards.[209] He was later namedBillboard'sTop Artist of the Year for 2021,[210] and was the fourth most streamed artist on Spotify for the year, and the most streamed rapper.[211] On December 6, he withdrew his music for consideration for the Grammys, with multiple outlets noting his contentious relationship with the Recording Academy.[212] Drake accumulated 8.6 billion on-demand streams in 2021, making him the most overall streamed artist of the year in the United States; one out of every 131 streams was a Drake song.[213]
2022–2024:Honestly, Nevermind,Her Loss,For All the Dogs and Kendrick Lamar feud
On March 3, 2022, Drake placed fourth onForbes's ranking of highest paid rappers of 2021, with an estimated pre-tax income of $50 million.[214] On April 16, it was calculated Drake generated more streams in 2021 than every song released prior to 1980 combined; his music accumulated 7.91 billion streams, while songs pre-1980 had generated 6.32 billion.[215] Drake was then confirmed as a guest artist on Future'sI Never Liked You (2022); one of the songs he featured on, "Wait for U", debuted atop theBillboard Hot 100, becoming Drake's tenth number-one song and making him the tenth act to achieve ten number ones.[216]
In early May, Drake re-signed withUniversal Music Group in a multifaceted deal reported to be worth as much as $400 million, making it one of the largest recording contracts ever.[217] On June 16, Drake announced his seventh album,Honestly, Nevermind, which released a day later; he also announced a third iteration of hisScary HoursEP series.[218]Honestly, Nevermind sold 204,000album-equivalent units in its first week, becoming Drake's eleventh US number-one album and making him the fifth artist with over 10 number one albums, afterthe Beatles (19), Jay-Z (14),Bruce Springsteen, andBarbra Streisand (both 11).[219] "Jimmy Cooks" also became Drake's eleventh US number-one song.[220]
A wax figure of Drake at Madame Tussauds in London in 2023
On July 14, it was announced Drake would reunite with Lil Wayne andNicki Minaj on aToronto exclusive concert series on July 28, July 29, and August 1.[221] After the debut of "Staying Alive" on the USBillboard Hot 100, it marked the 30th Drake song to reach the top five on the chart, breaking a 55-year-old record for most songs to reach the top five on the chart (29), held by the Beatles.[222] Drake refused to submit his music for Grammy consideration for a second consecutive year.[223] On October 22, Drake announcedHer Loss, a collaborative album with21 Savage which would release on October 28;[224] it was then delayed to November 4 after Drake's longtime producer,40, was diagnosed with COVID-19.[225]Her Loss debuted atop theBillboard 200, accumulating first week sales of 404,000 album-equivalent units. Eight of the album's songs debuted in the top ten on theBillboard Hot 100, extending Drake's record for most top ten entries, with 67 (with a record 49 as a lead artist).[226] On November 15, Drake was nominated for four awards at the2023 Grammy Awards, includingAlbum of the Year for his writing on Beyoncé'sRenaissance.[227] In February 2023, Drake was named the most streamed act ever on Spotify.[228]
On July 23, via an announcement for his poetry bookTitles Ruin Everything, Drake announced his eighth studio album, titledFor All the Dogs.[229] On September 15, Drake released the lead single of the album, "Slime You Out", featuringSZA.[230] The song charted at number one on the USBillboard Hot 100.[231] On October 5, Drake released the album's second single, "8AM in Charlotte", on his social media accounts.[232] On September 16, Drake releasedFor All The Dogs, which debuted atop theBillboard 200, accumulating first week sales of 402,000 album-equivalent units.[233] The album also debuted seven tracks in the top ten of theBillboard Hot 100, with "First Person Shooter" featuringJ. Cole topping the chart, tying Drake withMichael Jackson for the most solo number-one songs by a solo male artist.[234] On March 8, 2024, Drake remixed "Act II: Date @ 8" with4Batz, the newest signee toOVO Sound.[235][236]
On March 22, Kendrick Lamar dissed Drake, as well as J. Cole, on Future and Metro Boomin's song "Like That", beginninga feud between them.[237] During this time, there were also other disses toward Drake from Future, ASAP Rocky, and The Weeknd.[238] On April 19, Drake released "Push Ups" after early versions were leaked online as a response track whilst also addressing Future and Rick Ross, followed up with "Taylor Made Freestyle" later that day. On April 30, Lamar released a diss track named "Euphoria" in response, as well as "6:16 in LA" on May 3, exclusively onInstagram. That same day, Drake released "Family Matters" exclusively onYouTube in response. Lamar released "Meet the Grahams" 20 minutes later, and would go onto release "Not Like Us" the following day.[239] On May 5, Drake released "The Heart Part 6", a reference to Lamar's "The Heart" song series.[240]
On June 4, Drake made an appearance on thesecond verse of thesocial media personality Snowd4y's "Wah Gwan Delilah", aparody inspired by the 2006Plain White T's hit, "Hey There Delilah".[241] On August 2, Drake appeared as an unannounced guest at the Toronto stop on PartyNextDoor's tour and following his performance, he announced a collaborative album with PartyNextDoor.[242][243] On August 4, through the OVO Sound Instagram page, a picture of Drake and PartyNextDoor captioned "Hometown Love" was posted, which indicated the album's release.[244] On August 6, Drake released three songs, all part of his sixth extended play100 Gigs: "It's Up" featuring21 Savage andYoung Thug, "Blue Green Red", and "Housekeeping Knows" featuringLatto.[245] The songs were eventually released on streaming services by the end of that month, alongside the songs "No Face" and "Circadian Rhythm", although, "Blue Green Red" was removed from streaming services due to sample clearance issues.[246]
On January 3, 2025, producerConductor Williams posted the Drakefreestyle "Fighting Irish" on YouTube, but it was quickly removed. The track was interpreted to contain diss references towardsLeBron James, with the title possibly being a reference toJames' high school mascot.[247][248][249] On February 3, 2025, Drake announcedSome Sexy Songs 4 U, a collaborative album withPartyNextDoor, which was released on February 14, 2025.[250][251][252][253][254]$ome $exy $ongs 4 U subsequently debuted at number one on theBillboard 200 chart, supplantingGNX byKendrick Lamar and tying theBillboard record withJay-Z andTaylor Swift for most number one albums by a solo artist.[255] On February 16, 2025, it was announced that Drake would be the first artist in history to headline all three days at the 2025Wireless Festival. Drake became the fastest artist to sell out the festival in its history, selling all tickets in minutes.[256] He was announced as Toronto's host during the2026 FIFA World Cup matches, as well as its musical performer.[257][258]
Artistry
Influences
Drake has cited severalhip-hop artists as influencing hisrapping style, including Kanye West,[259] Jay-Z,[260]MF Doom,[261] and Lil Wayne,[262] while also attributing variousR&B artists as influential to the incorporation of the genre into his own music, includingAaliyah[263] andUsher.[264] Drake has also credited severaldancehall artists for later influencing hisCaribbean-inflected style, includingVybz Kartel, whom he has called one of his "biggest inspirations".[265][266]
Musical style
Drake has creditedKanye West (left) andAaliyah (right) as being his biggest musical influences
Drake is considered to be apop rap artist.[267] While Drake's earlier music primarily spanned hip-hop and R&B, his music has delved intopop andtrap since the albumsNothing Was the Same (2013) andViews (2016).[268] Additionally, his music has drawn influence from regional scenes, including Jamaican dancehall[266] andUK drill.[189] Drake is known for hisegotistical lyrics, technical ability, and integration of personal backstory when dealing with relationships with women.[269] His vocal abilities have been lauded for an audible contrast between typicalhip-hop beats and melody, with sometimes abrasive rapping coupled with softer accents, delivered on technical lyricism.[270]
His songs often include audible changes in lyrical pronunciation in parallel with his upbringing in Toronto, and connections withCaribbean andMiddle Eastern countries which include such phrases as "ting", "touching road", "talkin' boasy" and "gwanin' wassy".[270] Most of his songs contain R&B andCanadian hip-hop elements, and he combines rapping with singing.[271] He credits his father with the introduction of singing into his rap mixtapes, which have become a staple in his musical repertoire. His incorporation of melody into technically complex lyrics was supported by Lil Wayne, and has subsequently been a critical component to Drake's singles and albums.[272] Drake's style of R&B is characterized by vacant beats and a rap-sung dichotomy, which has also seen incredible mainstream success, spawning several imitators.[273]
The lyrical content that Drake deploys is typically considered to be emotional[274] or boastful.[275] However, Drake is often revered for incorporating "degrading" themes of money, drug use, andwomen into newer, idealized contexts, often achieving this through his augmentation of the typical meaning of phrases in which he combines an objective and subjective perspective into one vocal delivery. His songs often maintain tension between "pause andpace,tone timbre, andvolume andvocal fermata".[276] Drake is credited with innovating what has been referred to as "hyper-reality rap", characterized by its focus on themes of celebrity as distinct from the "real world".[277]
Drake's lyrical subject matter, which often revolves around relationships, have had widespread use on social media through photo captions to reference emotions or personal situations.[278] However, this content has incited mixed reception from fans and critics, with some deeming him as sensitive and inauthentic, traits perceived as antithetical to traditional hip-hop culture.[279][280] He is also known for his large and extravagant lifestyle, including for high-end themed birthday parties;[281] he maintained this image in his early career by renting aRolls-Royce Phantom, which he was eventually gifted in 2021.[282] He cultivated a reputation as a successfulgambler; between December 2021 and February 2022, he was reported to have made bets of over $1 billion, which included winnings ranging between $354,000 and $7 million,[283] however some of the forms of gambling he promotes, such asroulette, have negativeexpected values.[284]
The Washington Post editor Maura Judkis credits Drake for popularizing the phrase "YOLO" in the United States with his single "The Motto", which stands for, "You only live once".[285] Drake later popularized the term "The Six" in 2015 in relation to his hometownToronto, subsequently becoming a point of reference to the city.[286] June 10 was declared "Drake Day" inHouston.[287][288][289] In 2016, Drake visitedDrake University after a show inDes Moines in response to an extensive social media campaign by students that began in 2009, advocating for his appearance.[290][291] According to a report fromConfused.com, Drake's Toronto home was one of the mostGoogled homes in the world, recording over a million annual searches in 2021; its features, such as itsNBA-size indoor basketball court andKohler Numitoilet, have also received widespread media attention.[292]
The music video for "Hotline Bling" wentviral due to Drake's eccentric dance moves.[293] The video has been remixed,memed, and was heavily commented on due to the unconventional nature on the song,[294] causing it to gain popularity on YouTube, and spawning several parodies.[295] Drake has also been critiqued for his expensive, product placement-heavy attire, exemplified by the video for "Hotline Bling". Drake modelled a $1,500Moncler Puffer Jacket, a $400Acne Studios turtleneck, and limited editionTimberland 6" Classic Boots.[296][297] He was labeled byGQ magazine as "[one of] the most stylish men alive";[298] during promotion forCertified Lover Boy, Drake debuted a "heart haircut", which became popular and widely imitated.[299] Writing forGQ, Anish Patel noted Drake's consistent incorporation of styles and themes not typically associated with hip-hop, such as wearinggorpcore in the music video for his song "Sticky".[300] Since 2016 Drake has been noted for an alleged "Drake curse", an internetmeme based on the incidents where he appears to be support of particular sports team or person, just for that team or person to lose, often against the odds.[301][302]
A prominent figure inpop culture,[308] Drake is often praised one of the most influential figures in hip-hop;[309] particularly his use of singing over hip-hop instrumentals has been noted as an influence on modern rappers.[310] He is widely credited for popularizing theToronto sound to the music industry and leading the "Canadian Invasion", a play on theBritish Invasion in the 1960s, of the American charts—alongside the likes ofJustin Bieber andthe Weeknd.[311][312][313][314][315] In 2022, music recognition appShazam revealed Drake to be their most searched artist by users, with music featuring Drake collecting 350 million recognitions; his 2016 single "One Dance" collected 17 million recognitions alone.[316] In 2018, articles byThe Guardian andRolling Stone called him "the definitive pop star of his generation" and "perhaps [the] biggest post-Justin Timberlake male pop star of the new millennium", respectively.[317][318]
The Insider declared Drake the artist of the decade (2010s).[309] Regarding the general view that Drake introduced singing in mainstream hip-hop, the publication said that at the height ofAuto-Tune in hip-hop during the late 2000s, "there were virtually no artists who were both a legit rapper and a legit crooner who delivered velvety smooth pop/R&B hybrid vocals that could exist separately from his hip-hop songs".[309] Commenting on Drake'sTake Care, Elias Leight ofRolling Stone noticed in 2020 that "now nearly every singer raps, and nearly every rapper sings", as many artists "have borrowed or copied the template of [the album] that the boldness of the original is easily forgotten", according to the writer.[319]
Aaron Williams ofUproxx added "jump-starting the sad boy rapper craze alongsideKid Cudi" and "helping to renew stateside interest in UKgrime and Caribbeandancehall withSkepta, PartyNextDoor, and Rihanna" to the modern trends Drake assisted.[320]BBC Radio 1Xtra argued that his co-signs helped push theBritish hip-hop scene to a wider international market, as he did with the Toronto music scene.[321] According toCBS Music in 2019, Drake has inspired "the next wave" of artists coming out of his hometown.[322] Writing forBloomberg, Lucas Shaw commented Drake's popularity has influenced the promotion of music, withCertified Lover Boy attaining large commercial success despite relatively minimal orthodox marketing techniques, stating "fans are consuming Drake's [music] in a way that is different to others".[323] He also noted the album as novel in relation to consumption, with each song having relatively equivalentstreams, as opposed to a dominantsingle(s).[323] Justin Charity ofThe Ringer noted Drake's signature of producing "half-hearted" performances on songs to create a "natural and off-the-cuff" effect has become the "obvious touchpoint for [subsequent] male R&B singers".[273] Charity further wrote Drake's success in the genre is "so thorough that it's all but impossible to hear certain vintages of R&B without hearing Drake".[273]
Beginning in 2022, Drake's music was canonized academically byToronto Metropolitan University, which began teaching courses titled "Deconstructing Drake and the Weeknd", with the pair's music used to explore themes related to the Canadian music industry, race, class, marketing and globalization.[324] With the release duringLGBT Pride Month of his seventh albumHonestly, Nevermind (2022), Mark Savage of theBBC wrote Drake's exploration ofhouse, a genre with overt origins in black and queer spaces, would help "build a bridge to those [origin] subcultures" for younger music listeners.[325]
Drake is thehighest-certified digital singles artist ever in the United States, having moved 142 million units based on combined sales and on-demand streams.[8][326] His highest-certified single is "God's Plan" (15× Platinum), followed by "Hotline Bling" and "One Dance", which are certified Diamond.[327] Drake wasSpotify's most streamed artist of the 2010s.[328]
He holds severalBillboard Hot 100 chart records; he has the most charted songs of any artist (358),[10][329] the most top 10 hits (80),[10][329] the most top 10 debuts (64),[10][329] the most top 10 singles in a calendar year (13),[10][329] the most cumulative weeks in the top 10 (387),[10][329] the most songs peaking at number-two (10) (11 including his appearance as a member ofYoung Money on "BedRock"),[10][329] and the most consecutive weeks spent on the chart (431 weeks).[10][329] He has accumulated 13 number-one songs (14 including his uncredited feature on "Sicko Mode"), a record among rappers.[330] In 2021, Drake became second act to occupy the entire Hot 100's top five in a single week, the other act being the Beatles in 1964.[208] He also has the most number-one singles on theHot Rap Songs (23),Hot R&B/Hip-Hop Songs (23),[208] andHot R&B/Hip-Hop Airplay.[331] He is also the only artist to have two albums log 400 weeks each on theBillboard 200.[332]
Pitchfork rankedNothing Was the Same as the 41st best album of the decade "so far"—between 2010 and 2014,[340] and ranked him fifth in the publication's list of the "Top 10 Music Artists" since 2010.[341][342]Take Care was ranked at number 95 onRolling Stone's 500 Greatest Albums of All Time (2020).[319] He has been ranked byComplex on their "Best Rapper Alive Every Year Since 1979" list, awarding Drake the accolade in 2011, 2012, and 2015.[343]
Controversies
Legal issues
In 2012, singer Ericka Lee filed a lawsuit against Drake for the usage of her voice on "Marvins Room". Claiming to have provided the female vocals, Lee also alleged she was owed songwriting credits and royalties.[344] Despite Drake's legal team countering by claiming that Lee simply requested a credit in the liner notes ofthe album, the matter was resolved in February 2013, with both parties agreeing to anout-of-court settlement.[345] Also in 2012, Drake caused a nightclub inOklahoma City to close down, due to his usage ofmarijuana and other illegal drugs being prevalent at the club.[346] In 2014, Drake was sued for $300,000 for sampling "Jimmy Smith Rap", a 1982 single by jazz musicianJimmy Smith. The suit was filed by Smith's estate, who said Drakenever asked for permission when sampling it for the intro on "Pound Cake / Paris Morton Music 2", claiming Smith himself would have disagreed as he disliked hip-hop.[347][348] Drake would win the lawsuit in 2017, with federal judgeWilliam Pauley ruling the content used was transformative, and there was no liability for copyright infringement.[349] Also in 2014, it emerged that Drake was sued by rapperRappin' 4-Tay, claiming Drake misused his lyrics when collaborating withYG on the song "Who Do You Love?". He sought $100,000 for mistreatment and artistic theft, which Drake paid to the rapper later that year.[350]
In December 2021, Drake sued jeweler Ori Vechler and his company Gemma LTD for incorrectly using his likeness in promotional material; he also sought to return three items he purchased.[351] In December 2022, a lawsuit brought by rapper Angelou Skywalker, who alleged that Drake stole his song "Reach for Skies" to make "Way 2 Sexy", was dismissed following "repeated misconduct" by Skywalker against prosecutors and U.S. district judge Colleen Kollar-Kotelly, who presided over the case; Skywalker was accused of filing no less than 50 irrelevant motions and was handed a restraining order, preventing contact with Drake.[352]
In 2017, Drake was embroiled in another lawsuit, being sued by producerDetail (Noel Fisher) over an alleged assault in 2014. Fisher claimed Drake's bodyguard, Nessel "Chubbs" Beezer, punched him in the face and allegedly broke his jaw over musical and financial disputes. Fisher also said the injuries caused him to be hospitalized for days and had to undergo several surgeries, following which he sued for damages related to medical bills and physical and emotional suffering.[353] The case, which was set to undergo trial in May 2018, was dismissed by Superior Court Judge Elaine Lu after Fisher failed to show up for a final status conference. Lu ruled that Beezer solely acted in self-defense.[354]
In January 2019, Drake,Odell Beckham Jr., and Younes Bendjima were sued by a man named Bennett Sipes in regards to an alleged assault that occurred outside of a L.A. nightclub in 2018. Sipes claims he suffered "traumatic brain injury, as well as injuries to his back, neck, shoulders, etc." on March 24, 2018, when he was attacked by Bendjima, as well as members of Drake and Beckham's entourages in an alley near the nightclub and sought $250,000 in damages. The suit alleges Drake and Beckham followed their respective crews to the alley to watch Sipes get attacked. A video of the incident was recorded using the on-site surveillance system.[355] The suit was eventually settled out of court.[356] In 2019, Drake paid a $350,000 settlement to a woman who alleged that he sexually assaulted her. Drake denied the allegations.[357]
In October 2021, Drake andChris Brown were sued by Braindon Cooper and Timothy Valentine forcopyright infringement between "No Guidance" and their own song "I Love Your Dress",[358][359][360] but Drake was dropped by Cooper and Valentine from the lawsuit in April 2022.[361] Drake was handed another copyright lawsuit from Samuel Nicholas, citing infringement from Drake's "In My Feelings" and "Nice for What".[362] That November, he was named co-defendant withTravis Scott in a multi-claimant lawsuit for inciting "a riot and violence" at theAstroworld Festival,[363] to which he released a statement;[364] he reportedly delayed the release of "Splash Brothers", a collaboration withFrench Montana, as a result.[365]
On July 14, 2022, Drake was detained bySwedish police, reportedly stemming from drugs present within aStockholm nightclub.[366] That November, Drake and21 Savage were sued byCondé Nast, the publisher ofVogue, for using theVogue name without permission to promote their collaborative albumHer Loss;[367][368] Drake and 21 Savage "voluntarily ceased" to a preliminary injunction to stop usingVogue trademarks to promote the album,[369] and later reached a settlement with Condé Nast.[370] In February 2023, Drake was ordered to appear for adeposition in theXXXTentacion murder trial after the defense team for Dedrick Williams—one of the three suspects—listed Drake as a potential witness, related to the purported feud between Drake and XXXTentacion; Drake was subpoenaed the month prior, and failed to show for his scheduled deposition date of January 27; the rescheduled deposition was set for February 24.[371] It was later reported that armed guards at Drake's Beverly Hills home refused to accept the service of the deposition on February 14, which Drake's lawyer,Bradford Cohen, argued was not properly served in compliance with California law and done solely to "inject celebrity spectacle in a routine trial", ultimately leading to the deposition being dismissed.[372]
Drake andChris Brown were allegedly involved in a physical altercation in June 2012 when Drake and his entourage threw glass bottles at Brown in aSoHo nightclub inManhattan, New York City. Chris Brown tweeted about the incident, and criticized Drake in music until 2013, including on the "R.I.P." remix.[376][377][378] Despite no response from Drake, he and Brown both appeared in a comedic skit for the 2014ESPY Awards, and rehearsed the skit together prior to the televised airing, virtually ending the dispute.[379] The pair later collaborated on "No Guidance" in 2019.[380]
The Drake-Kendrick Lamar feud was identified by media outlets from 2013, alleging several songs to besneak disses by both parties. Lamar firstdissed Drake and other rappers on the song "Control" in 2013, but stated his verse was intended to be seen as "friendly competition": Drake and Lamar previously collaborated on songs and Lamar featured as Drake's opening act on theClub Paradise Tour in 2012. Lamar dissed Drake andJ. Cole in 2024, with Drake and J. Cole's 2023 song "First Person Shooter" alleged to be a sneak diss. Drake responded on the songs "Push Ups" and "Taylor Made Freestyle", of which, Lamar responded with "Euphoria" and "6:16 in LA". Drake then released "Family Matters", accusing Lamar of domestic abuse and alleging one of Lamar's children was fathered byDave Free. Lamar first replied with "Meet the Grahams", accusing Drake of sex crimes and fathering a secret child, and then with "Not Like Us", accusing Drake ofpedophilia and anti-black sentiment. Drake responded with "The Heart Part 6", denying Lamar's accusations and claiming he gave Lamar false information about the secret child.[381]
In December 2014, Drake was involved in another altercation, being punched byPuff Daddy outside the LIV nightclub in Miami. The altercation was reported to be over Drake's usage of the instrumental for "0 to 100 / The Catch Up", allegedly produced byBoi-1da for Puff Daddy, before Drake appropriated it for himself. Drake was rushed to the ER after aggravating an old arm injury during the dispute.[382] Drake was also involved in a feud withTyga, stemming from Tyga's negative comments about him during an interview withVibe magazine.[383] Drake would later respond on "6 God" and "6PM in New York", which has been interpreted as directly involved in Tyga's abrupt removal fromYoung Money Entertainment.[384]
Controversy arose in July 2015 whenMeek Mill alleged that Drake had usedghostwriters for his verse on "R.I.C.O.". This was followed by further allegations that Drake did not help promote the song because Meek Mill discovered the ghostwriter, whom he revealed to beQuentin Miller.[385] Despite Millerreceiving past writing credits,Funkmaster Flex airedreference tracks by Miller, who was revealed to have helped write "R.I.C.O.", "10 Bands", and "Know Yourself". This prompted Drake to respond with twodiss tracks: "Charged Up" and "Back to Back",[386][387] in the space of four days. Meek Mill responded with "Wanna Know",[388] before removing it fromSoundCloud weeks later.[389] Following several subliminal disses[390][391][392] from either artist,[393] Drake further sought to denounce Funkmaster Flex while performing in New York (Flex's home state) on theSummer Sixteen Tour.[394][395] After Meek Mill's 2017 prison sentence for probation violation, Drake stated "Free Meek Mill" at a concert in Australia, and ended their rivalry on "Family Feud" in 2018;[396] the pair later collaborated on "Going Bad" in 2019.[397]
Pusha T would use the same rationale to diss Drake on "Infrared" in 2018,[398] leading Drake to respond with the "Duppy Freestyle" diss track on May 25.[399] Pusha T responded with "The Story of Adidon" on May 29, which presented several claims and revealedDrake's fatherhood.[400] The pair are considered to have been in a rivalry since 2012, resulting from Pusha T's feuds withLil Wayne andBirdman, with Drake yet to respond to "The Story of Adidon".[401]
In 2016, Drake was embroiled in a feud withJoe Budden, stemming from Budden's derogatory comments when reviewingViews. Drake would allegedly respond to Budden through "4PM in Calabasas", prompting Budden to respond with two diss tracks in the space of five days, echoing the same sentiment Drake deployed during his feud with Meek Mill. Drake would later appear on "No Shopping" alongsideFrench Montana, directly referencing Budden throughout the song, although, Montana claimed Drake's verse was recorded before the release of Budden's diss tracks. Despite Budden releasing two further songs in reference to Drake,[402] he has yet to officially respond to Budden.[403] In the same year, Drake dissedKid Cudi on "Two Birds, One Stone" after Cudi launched an expletive-filled rant on the artist on Twitter.[404] Cudi later checked into arehabilitation facility following the release of the song, and continued to disparage Drake in further tweets;[405] the pair eventually resolved their feud, and collaborated on "IMY2" in 2021.[406]
In mid-2018, Drake was embroiled in a feud with long-time collaboratorKanye West.[407] In an appearance onThe Shop, Drake recounted several meetings with West, who voiced his desire to "beQuincy Jones" and work with Drake and replicate the producer-artist relationship between Jones andMichael Jackson.[408] West requested Drake play and inform him of upcoming releases, while he gave Drake the instrumental to "Lift Yourself".[409] West requested the pair work inWyoming, with Drake arriving a day after close friend40, who said West was instead recordingan album. Judging the pair to have differing release schedules, Drake traveled to Wyoming,[410] but "only worked on [West's] music"; they explored Drake's after he played West "March 14", which addressed Drake's relationship with his newborn son and co-parent.[411] This prompted a conversation with West regarding his personal issues, after which, news of his son would be exposed by Pusha T,[412] which Drake concluded was revealed to him by West; West also released "Lift Yourself" as a solo song and produced "Infrared". Drake then denounced West in songs and live performances.[413][414] West would retaliate in a series of tweets in late 2018, and the pair continued to respond on social media and in music as of late 2021,[415] which included Drake leaking West's song "Life of the Party".[416] During their feud, West and Drake have had public attempts of reconciliation,[417] which is reported to have occurred after they co-headlined a benefit concert in December 2021.[418]
Prior to venturing into business, Drake garnered several endorsement deals with various companies, notably gaining one withSprite following his mention of drinkingpurple drank, a concoction that contains Sprite as a key ingredient.[429][430] Business magazineForbes commented his endorsement deals and business partnerships "combined heavily" for Drake's reported pre-tax earnings at $94 million between June 2016 to June 2017, being one of the highest-paid celebrities during that period.[431] Drake receives an endorsement of $100 million per annum from the gambling firmStake.com, as an ambassador of the online casino.[432] The partnership with Stake.com has created "The Drake Effect", which has increased the company's awareness.[433][434] In January 2022, Drake announced Stake's two-year naming sponsorship of the Sauber Formula 1 (F1) racing team, which began in 2024.[435]
During the composition ofNothing Was the Same, Drake started his own record label in late 2012 with producerNoah "40" Shebib and business partner Oliver El-Khatib. Drake sought for an avenue to release his own music, as well helping in the nurturing of other artists, while Shebib and El-Khatib yearned to start a label with a distinct sound, prompting the trio to team up to formOVO Sound.[436] The name is an abbreviation derived from the October's Very Own moniker Drake used to publish his earlier projects. The label is currently distributed byWarner Bros. Records.
On September 30, 2013, at a press conference withMaple Leaf Sports and Entertainment CEOTim Leiweke,[438] Drake was announced as the new "global ambassador" of theToronto Raptors, joining the executive committee of theNBA franchise. It was announced together with the2016 NBA All-Star Game being awarded to theAir Canada Centre in Toronto.[439][440][441] This was also the setting where Drake was givenThe Key to the City.[442] In the role, it was announced that Drake would help to promote and serve as a host of festivities, beginning with the All-Star Game. He would also provide consulting services to rebrand the team, helping to redesign its image and clothing line in commemoration of the franchise's20th anniversary.[438][443][444][445] He also collaborated with the Raptors on pre-game practice jerseys, t-shirts, and sweatsuits,[446] and began hosting an annual "Drake Night" segment with the organization, beginning in 2013.[447]
Following thelaunch ofApple Music, a music and video streaming service developed byApple Inc., the company announced Drake as the figurehead for the platform at theirWorldwide Developers Conference in 2015, with the artist also penning an exclusivity deal with the service worth a reported $19 million.[448] This saw all future solo releases by Drake becoming available first on Apple Music, before seeing roll out to other streaming services and music retailers.[449] Drake had also developed the OVO Sound Radio station onBeats 1, which is utilized as the primary avenue for debuting singles and projects, with the station overseeing over 300 million unique users when it debutedMore Life.[450] Drake's partnership with Apple Music has largely been credited for the platform's sharp success, as it attained 10 million subscribers after six months, as well as giving birth to exclusivity from artists, with many independent and signed artists, such asFrank Ocean and the Weeknd, also brokering exclusivity deals with streaming services.[451] Through signing with the company, Drake was one of the artists, alongsidePharrell andKaty Perry, to exclusively own anApple Watch before thesmartwatch saw public release.[452]
In July 2021, Drake was announced as an executive producer, alongsideLeBron James andMaverick Carter, forBlack Ice, a documentary film charting the experiences ofblack and ethnic minority professional and amateur ice hockey players. It is due to be produced by Uninterrupted Canada in partnership with Drake's DreamCrew Entertainment, James'SpringHill Company, andBell Media.[456] DreamCrew also began production on the unscripted survival seriesChillin' Island in 2021, due to air onHBO.[457] In June 2021,Live Nation confirmed a long-standing partnership with Drake to open History, a 2,500 convertible capacity live-entertainment and general function venue in Toronto. It was in development for over three years and is situated inThe Beaches.[458] He also aided in the venue's interior design, which contains LED screens, soundproofing, quick-change rooms and a customizable staircase.[459] In November 2022, DreamCrew invested near-$100 million to revive theopen-air museum andamusement parkLuna Luna; originally staged inHamburg, it is set to go on a worldwide tour, with Drake stating, "[Luna Luna] is such a unique and special way to experience art. This is a big idea and opportunity that centers around what we love most: bringing people together".[460]
Drake signed as an investor and collaborator with Los Angeles-based sustainability and financial services startup Aspiration; he will also use the company's enterprise services to monitor and ensure personalcarbon neutrality.[461] He has also invested inrobo-advisor Wealthsimple, the "livestreaming video commerce platform" NTWRK, the cannabis provider Bullrider, and several sports-related ventures, including online esports betting platform Players' Lounge, the sportstech firm StatusPro, and online sports network Overtime.[462] In an analysis by Brennan Doherty forToronto Star, Drake's investment "carry all the hallmarks" typical of musicians, which is oftenmomentum investing, and cited Jason Pereira, who described Drake's business deals as typicallyangel investing andprivate equity (oftenventure capital) funds. Pereira also noted his "leveraging his personal brand to generate cash".[462] On August 30, 2022, it was reported that Drake andLeBron James, as part of the investment fund Main Street Advisors, would partner with U.S. private equity group RedBird Capital andYankee Global Enterprises to purchase Italian soccer clubAC Milan for a rumored $1.2 billion.[463] As a minority shareholder in the club, he is one of a group of investors who hold a 0.07% stake.[464] Drake has also invested in cryptocurrency and NFT payment solutions firm MoonPay.[465]
Two months prior to the release ofViews, Drake announced the development ofVirginia Black, abourbon whiskey.[468] This would be his second foray into selling foodstuffs, previously partnering with celebrity chefSusur Lee to open Fring's Restaurant and Antonio Park to open the sports bar Pick 6ix, both inToronto and eventually closed.[469][470] Virginia Black was created and distributed byProximo Spirits and Brent Hocking,[471] a spirits producer who foundedDeLeón Tequila in 2008.[472] The company described the partnership as "fruitful [as they] share a passion for style, music, and the pursuit of taste [on] a quest to redefine whiskey".[473] In 2021, using ratings compiled fromVivino and complimentary website Distiller, Virginia Black was ranked the worst value celebrity liquor for quality and price.[474]
The product was launched in June 2016, and contained two, three and four-year old Bourbon whiskies. The company sold over 4,000 bottles in the first week domestically.[475] The brand was also promoted and marketed through Drake's music and various tours, such as being part of the "Virginia Black VIP Lounge" additional package available for purchase during theSummer Sixteen Tour. Virginia Black shipped a further 30,000 units when rollout was extended to select international markets in late 2016.[476] The company later aired commercials with Drake's father, Dennis Graham, which featured the mock tagline of "The Realest Dude Ever" (in reference toward "The Most Interesting Man in the World" tagline employed byDos Equis) after extending the sale of the drink to Europe in 2017.[477] In 2019, Drake began collaborating with Hocking on Mod Sélection, a luxury range ofchampagne,[478] and in May 2021, formed part of a $40 million series B investment funding round led by D1 Capital Partners in Daring Foods Inc., a veganmeat analogue corporation.[479] That September, he purchased a minority stake in Californian food chain Dave's Hot Chicken,[480] and organized a promotion on October 24, 2022, to give away free chicken to Toronto residents on his 36th birthday.[481]
Fashion
In December 2013, Drake announced he was signing withNike andAir Jordan, saying "growing up, I'm sure we all idolizedMichael Jordan. I [am] officially inducted into the Team Jordan family".[482] Drake also released his own collection of Air Jordans, dubbed the "Air Jordan OVOs".[483] This foresaw collaborations between OVO andCanada Goose,[484] in which various items of clothing were produced.[485] In 2020,A Bathing Ape announced a collaboration with Drake, releasing an OVO x BAPE collection of clothing,[486] while he also partnered with candle manufacturer Revolve to create "Better World Fragrance", a line of scented candles.[487][488]
In December 2020, Drake announced Nocta, a sub-label with Nike. In a press release, Drake said "I always felt like there was an opportunity for Nike to embrace an entertainer the same way [as] athletes", he wrote, "to be associated with the highest level possible was always my goal".[489] The apparel line is named after Drake's "nocturnal creative process", in which Nike described as a "collection for the collective", and noted by GQ as "fashion-forward, minimal-inspired sportswear".[490] One clothing item features an image of Drake's muses, Elizabeth and Victoria Lejonhjärta, with a poem.[491] After the first collection sold out, another was released in February 2021, which introduced t-shirts, adjustable caps, a utility vest, and a lightweight jacket.[492] That July, OVO released the "Weekender Collection", which includes a line of hoodies, velour sweatsuits, t-shirts, shorts, and accessories for women.[493] OVO then released a "Winter Survival Collection" that December which included puffer jackets, vests, and parkas made with 700-fill down andOeko-Tex certified down feathers.[494] They followed this with limitedJurassic Park-themed collection and an indoor footwear collaboration with Suicoke,[495] as well as aPlayboy-collaboratedcapsule collection.[496]
In July 2022, a capsule inspired by and in collaboration withMike Tyson was released, featuring both blouson jackets and caps.[497] In conjunction with Spotify's 12-year, $540 million sponsorship deal withFC Barcelona, the club wore special edition OVO owl silhouette branded jerseys in theirEl Clásico match againstReal Madrid CF on October 16, 2022.[498] OVO then partnered with former professional ice hockey playerTie Domi and fashion retailerRoots Canada to release a capsule collection on October 28, matching Domi's jersey number for theNew York Rangers andToronto Maple Leafs;[499] a capsule collection was later released in collaboration with the Maple Leafs in November.[500]
Personal life
Health and residences
ABoeing 767-200 airplane similar to the one Drake acquired in 2020
On August 18, 2021, Drake revealed he contractedCOVID-19 amidst thepandemic, which led to temporary hair loss. He was also one of the first celebrities to publicly test for the virus in March 2020.[517] He contracted the disease again in 2022, causing the postponement of reunion concerts with Lil Wayne andNicki Minaj.[518]
As life takes shape and teaches you your own lessons, I end up in this situation where I don't have the fairy tale [of] 'Drake started a family with Rihanna, [it's] so perfect'. It looks so good on paper [and] I wanted it too at one time.[528]
Drake is a father to a son, who was born on October 11, 2017, to French painter and former model Sophie Brussaux.[529][530] Brussaux's pregnancy was the subject of several rumours after featuring in aTMZ article in early 2017.[531] After the nature of the pair's relationship was discussed inPusha T's "The Story of Adidon", Drake confirmed his fatherhood on the albumScorpion in 2018.[532][533]
^"Drake Responds To Dennis Graham's Claims: 'It's Sad When Family Gets Like This'".BET.Archived from the original on November 25, 2020. RetrievedOctober 13, 2019.I had a conversation with Drake about that. I've always been with Drake. I talk to him if not every day, every other day," Graham told Cannon. "We really got into a deep conversation about that." Graham admitted he was a bit hurt and confused by Drake's words. "I said, 'Drake, why are you saying all of this stuff about me, man? It's not cool,'" he explained. When he went to his son about it, the rap star allegedly replied, as Graham tells it, "Dad, it sells records." "I said, 'OK, well cool,'" the musician concluded.
^"Drake Makes Surprise Grammy Appearance, Gets Cut Off Mid-Speech".Variety. February 11, 2019.Archived from the original on February 17, 2019. RetrievedFebruary 16, 2019.But he was cut off during his speech right after a pause and saying "But…," leading viewers to speculate whether show producers deliberately gave him the yank – amid some mild shade he was throwing at the very idea of awards shows – or whether they just figured he'd wrapped up.
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