 | |
| Owner | Henkel North American Consumer Goods |
|---|---|
| Introduced | 1948; 77 years ago (1948) |
| Markets | Soaps, (Antimicrobial soaps,Antibacterial soaps) |
| Previous owners | Armour and Company(1948–1970),The Greyhound Corporation(1970–1996) |
| Tagline | Healthier skin. Healthier you. |
| Website | www.dialsoap.com |
Dial is an American brand ofsoap,body wash andhand sanitizer manufactured byHenkel North American Consumer Goods, the American subsidiary ofHenkel AG & Co. KGaA. It was the world's firstantibacterial soap.[1]
 | This section needs to beupdated. Please help update this article to reflect recent events or newly available information.(April 2021) |
Dial emerged as a result of a collaborative effort by a team of accomplished chemists that worked atArmour and Company, withEmmett Patrick Glynn as a key contributor.[citation needed]
In 1948, their creation made its debut in the Chicago market as a product ofArmour and Company, a well-established meat-packing company.[2][3][4] Armour had produced soap since 1888; its laundry soap[5] was made fromtallow, a by-product of Armour's meat production processes.[6] Dial was made antibacterial by the addition ofhexachlorophene,[7] referred to by the company as AT-7.[3] The product was named Dial and claimed to provide "round-the-clock" protection against theodor caused byperspiration.[5]
Dial was introduced nationally in 1949 and was advertised as "the first active, really effective deodorant soap in all history [because it] removes skin bacteria thatcause perspiration odor".[3] Although researchers had never established a link between hexachlorophene and germ protection, Armour's early advertisements graphically depicted germs and microbes before and after use of Dial soap.[3]Hexachlorophene, the active ingredient in Dial, was removed from the consumer market and strictly limited in the hospital setting in the early 1970s amid reports that it caused neurological damage in infants. When the U.S.Food and Drug Administration (FDA) outlawed its use in non-medicinal products, Armour-Dial replaced it withtriclocarban, a synthetic antibacterial compound.[3][7]
Dial became the leading deodorant soap brand in the U.S.[8] From 1953 until the mid-1990s, Dial soap was advertised under the slogan "Aren't you glad you use Dial? (Don't you wish everybody did?)".[4][better source needed]
In September 2016, the FDA ruled that antibacterial soaps containing triclocarban andtriclosan can no longer be marketed.[9] Dial replaced these ingredients withbenzalkonium chloride (for bar soaps) andbenzethonium chloride (for liquid hand soaps). In its 2016 ruling, the FDA also stated that it is deferring the final rule on benzalkonium chloride, benzethonium chloride andchloroxylenol by a year to allow for the development and submission of new safety and effectiveness data for these ingredients. Consumer antibacterial washes containing these specific ingredients may be marketed during this time while data is being collected.[9]
