TheDemi World Tour was the fourth headliningconcert tour and second worldwide tour by American singerDemi Lovato. It was her second tour in support of her fourth studio albumDemi (2013), followingThe Neon Lights Tour.[1][2] During most of the European tour dates in 2014 (except for Istanbul), Lovato was the opening act forEnrique Iglesias'Sex and Love Tour. The tour was produced and promoted byLive Nation, and sponsored by theTampax andAlways Radiant Collection.[3] The first leg of the tour took place in the United States and Canada from September 6, 2014, to October 27, 2014, whenChristina Perri andMKTO were the opening acts.[4] Lovato toured Oceania and Asia in early 2015.[5]
On May 28, 2014, a video was published on Lovato's YouTube channel with the text "Tomorrow 10:00 am PST" in a fuchsia color fading in on a white background, followed by a link to her website, while a screaming crowd can be heard in the background. The next day, the Demi World Tour was announced along with the North American dates on Lovato's website, as well as a video on her YouTube channel.[6]Christina Perri and American music duoMKTO were revealed to be serving as opening acts for the North American leg of the tour.[7] Tickets for the tour were made available on June 6, 2014, with the tour set to begin on September 6, 2014. On June 19, 2014, Lovato announced her first-ever date at theStaples Center in Los Angeles.[8]Comparing the show toThe Neon Lights Tour, Lovato said, "The Neon Lights Tour was amazing and I had so much fun, but I'm constantly thinking, 'How can I step up my game and how can I take my shows to the next level?' so that's what we're doing with this tour, I'm changing some of the songs, adding new songs, adding new covers. I just want it to be fun and I want it to be everything that I didn't get to do with the Neon Lights Tour."[9]
On April 28, 2014, Lovato announced a partnership withShazam. The promotion asked European fans to tag the song "Neon Lights" on Shazam, and this information would be used to book her European tour dates. It allowed fans to play a significant part in where her shows would be played. Regarding the partnership, Shazam's head of music said, "This is a fantastic way for Shazam to help Demi Lovato fans across Europe easily cast their vote to have [them] play in a city near them."[10] Lovato made appearances onLate Night with Seth Meyers on June 4, 2014, andGood Morning America as part of their Summer Concert Series on June 6, 2014, to promote the Demi World Tour.[2]
^The September 5, 2015, concert in Saint-Quentin, France, was part of theNRJ Music Tour. Lovato's setlist included "Cool for the Summer".[27]
^The October 16, 2015, concert in Madrid, Spain was part of theCoca-Cola Music Experience. However, Lovato announced on September 11, 2015, that the concert was cancelled. Subsequently, they were replaced byIggy Azalea.[28][29]
