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Defy Appliances

From Wikipedia, the free encyclopedia
South African manufacturing company

Defy Appliances
IndustryManufacturing and service
Founded1905
HeadquartersDurban,KwaZulu-Natal,South Africa
Key people
Ross Heron(CEO Retired) CurrentCEO: Mustafa Soylu
ProductsHome andmajor appliances
R2.5 billion(2010)
Number of employees
2,600
ParentArçelik Group
Websitewww.defy.co.za

Defy Appliances is aSouth Africanmanufacturing company and is the largest manufacturer and distributor of majordomestic appliances inSouthern Africa.[1] The company manufactures and develops a range of large appliances fromgas stoves,refrigerators,washing machines andtumble dryers to continuous clean ovens andconvection ovens.

History

[edit]

It currently operates three factories:

  • Jacobs (Durban) — manufactures freestanding stoves, built-in ovens and hobs, tumble dryers.
  • Ezakheni (Ladysmith) — manufactures electric chest freezers and electric refrigerators.
  • eMonti (East London) — manufactures electric refrigerators.

Defy Appliances was founded in the 1905[2] in Wentworth, KwaZulu-Natal by John Skinner and SirBenjamin Greenacre. The company manufactured its first product,electric stoves, in 1932.[1] The Durban Falkirk Iron Company (DFI, now DEFY) moved the foundry from Jacobs to Newcastle, around 1987.[3] In July 2011, the company was acquired byTurkish basedArçelik forUS$324-million as part of its plan to expand into emerging markets in Africa.[4][5]

References

[edit]
  1. ^ab"About Defy". Defy Appliances. Archived fromthe original on 4 January 2012. Retrieved6 January 2012.
  2. ^"About - Defy".Defy. Archived fromthe original on 4 January 2012. Retrieved23 July 2018.
  3. ^"Falkirk". Retrieved20 January 2021.
  4. ^"Turkey's Arçelik buys Defy Appliances". SAinfo. 25 July 2011. Retrieved6 January 2012.
  5. ^"מייבשי כביסה". Tuesday, 16 March 2021


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