The distribution companiesBleecker Street andNeon had signed multi-year deals withUniversal Pictures Home Entertainment for the home media releases of their films. When these deals came close to expiring, Bleecker Street and Neon collaborated to launch Decal in February 2021. The company's purpose is to distribute and handle the home entertainment releases for their films as well as the films fromGreenwich Entertainment. Decal also has the ability to purchase third-party content for distribution. It is overseen by Neon's Andrew Brown and previously Bleecker Street's Kent Sanderson before he was promoted.[1] Decal's team includes Sara Castillo as Senior Vice President (SVP) of Marketing and Distribution,[2] Ayo Kepher-Maat as SVP of Acquisitions, who works alongside Catillo to oversee day-to-day operations,[3] and Lilly Stuecklen as Distribution Manager.[4]
In March 2021, the company acquired the North American rights toGaia, a South African horror-thriller.[5] In May 2021, Decal acquiredRide the Eagle, a comedy film starringJake Johnson,D'Arcy Carden,J. K. Simmons, andSusan Sarandon; it was released the following month in 15 theaters and through on-demand.[6][7] In July, Decal purchased the rights toRecovery, a comedy from formerStudio C cast members Mallory Everton, Stephen Meek, and Whitney Call.[8] The film was retitledStop and Go and released on October 1, 2021, in select theaters andstraight-to-video.[9] On October 18, Decal acquired the rights toThe Last Victim, a thriller starringRon Perlman,Ali Larter, andRalph Ineson.[10] On October 26, Decal signed a multi-year deal to handle the home entertainment releases of all titles released byXYZ Films.[11]
