David C. Novak | |
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 Novak in 2019 | |
| Born | (1952-10-30)October 30, 1952 (age 72) Beeville, Texas, U.S. |
| Alma mater | University of Missouri |
| Occupation(s) | Founder and CEO of David Novak Leadership; co-founder, retired chairman and CEO of Yum! Brands, Inc. |
| Known for | David Novak Leadership, Yum! Brand's, Inc., PepsiCo, Lift-A-Life Foundation |
David Charles Novak (born October 30, 1952) is an American businessman, author and philanthropist. He is the founder andCEO of David Novak Leadership, and co-founder and former CEO ofYUM! Brands Inc.[1][2][3]
Novak was born inBeeville, Texas in 1952. His father was a government surveyor, marking latitudes and longitudes for the nation's mapmakers and would move the family to the next location about every three months. By the time Novak was 12, he had lived in 32 trailer parks in 23 states. Novak says the "nomadic" childhood experiences taught him how to be a better leader and helped him succeed.
Novak received a bachelor's degree majoring in journalism with an advertising minor from theUniversity of Missouri and was a member of theDelta Upsilon fraternity.[4]
Novak is the co-founder, retired chairman and CEO of Yum! Brands, Inc. (CEO from 1999 to January 1, 2016).[5][6] During Novak's tenure at Yum! Brands, the company doubled the number of restaurants to 41,000, market capitalization grew to almost $32 billion from just under $4 billion and it was an industry leader in return on invested capital.
Novak was president atKFC andPizza Hut, and held senior management positions atPepsi-Cola Company, including chief operating officer and executive vice president of marketing and sales.
His first job was as an advertising copywriter at Ketchum advertising agency. He was executive vice president/director account services Tracy-Lock/BBDO in Dallas, Texas, serving as account supervisor on Frito-Lay products, Pepsi-Cola accounts and others, before becoming the executive vice president of all Frito-Lay products at the agency.
Novak is credited with the invention of Crystal Pepsi, a clear cola introduced in 1992. While it did not succeed in the marketplace, Novak stated that he learned a valuable lesson from that failure; even though every project had naysayers that would tell him something could not be done, "sometimes the naysayers have a point."[7]
He was named 2012 Chief Executive of the Year byChief Executive magazine.[8]
Novak is Founder and CEO of David Novak Leadership, a leadership development method that teaches leadership skills through an online training platform, digital leadership training platform, podcasts, blogs, and videos.
In 2016, Novak launched David Novak Leadership,[9] the "world's first recognition brand" on a mission to convince people of the usefulness of recognizing what others have done and close what he has dubbed the "global recognition deficit." He believes recognition creates an energized workforce and inspires people to do great things.[10] He also wroteO Great One! A Little Story About the Awesome Power of Recognition.
In June 2022, Novak was announced as a member of a group that purchased Louisville'sValhalla Golf Club from thePGA of America.[11]
Novak's other philanthropic endeavors include Lead4Change, Global Game Changers and The Novak Leadership Institute at the University of Missouri. Lead4Change is the largest privately funded leadership service program in middle and high schools. Novak and his wife, Wendy, also donated $21.6 million to the University of Missouri, School of Journalism to create the Novak Leadership Institute.
Novak is the author of three leadership books, including theNew York Times bestsellerTaking People With You, The Only Way to Achieve Big Things, O Great One!, A little Story About the Awesome Power of Recognition andThe Education of an Accidental CEO, Lessons Learned from the Trailer Park to the Corner Office.
Novak has been very active in impacting the business world. As a senior management member, he has received several prestigious awards. He was recognized byChief Executive Magazine as "2012 CEO of the Year," one of the world's "30 Best CEOs" byBarron's, one of the "Top People in Business" byFortune and one of the "100 Best-Performing CEOs in the World" byHarvard Business Review.[2] He received the 2015 Horatio Alger Award for his commitment to philanthropy and higher education and became a lifetime member of the Horatio Alger Association of Distinguished Americans.
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