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| Company type | Private limited company |
|---|---|
| Industry | Market research Opinion polling Corporate Communication Reputation management public policy |
| Founded | 2003 |
| Founders | Andrew Hawkins |
| Headquarters | London, England, UK |
Area served | Worldwide |
| Website | savanta |
Savanta is amarket research consultancy based inLondon, England. Established in 2003 as Communicate Research Ltd, then ComRes, it was a founding member of theBritish Polling Council in 2004, and, by 2016, it was described one of the UK's "most respected" polling companies.[1][2] In 2022, it became known as Savanta.[3][4]
The company is prominent in the British media through its regular voting intention polls forITV News, theDaily Mail, and for its surveys of legislators inWestminster andBrussels.[5][6] Other media outlets such asThe Independent, theBBC, andSky News also commission Savanta ComRes research.[7][8]
It has offices inWestminster andBrussels among other locations and works with clients across business, government, and the voluntary sector.[9]
Founded by current Chairman Andrew Hawkins in 2003, ComRes originally focused on research in the political sphere. In 2010, it was named Pollster of the Year at the Public Affairs Awards.[10]
In recent years, the business has expanded to develop expertise in a wider range of sectors, includingfinancial services,education,healthcare,transport, and thevoluntary sector.[11][12][13][14][15]
It won theMarket Research Society's Public Policy & Social Research Award in 2014, for its research on behalf of theGrantham Research Institute on Climate Change and the Environment.[16]
The company rebranded as Savanta ComRes in 2019 when it was sold toSavanta for an undisclosed amount.[17]
Savanta ComRes uses a range of methodologies to conduct quantitative and qualitative research. These include telephone, face-to-face, and onlinesurveys,focus groups,consultations, andsocial media monitoring.[18]
As a registered market research agency, Savanta ComRes is exempt from the UK'sTelephone Preference Service, and can therefore conductcomputer-assisted telephone interviewing (CATI) across the country.[19] It continues to conduct its national voting intention surveys via this methodology.[20]
The company also provides data analytics such asmarket segmentation,regression analysis,MaxDiff, andconjoint analysis.[21]
The company makes freely available its political voting intention polls on its website along with results from regular surveys.[22]
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