Cadbury Eclairs are a confectionery currently manufactured byCadbury. Invented by theBirmingham-based confectionery company Taveners in 1932, they were adapted into aDairy Milk version of Eclairs in 1965.[1] They are available in bags or rolls and can be found in theCadbury Heroes selection. Eclairs are currently available in the United Kingdom, Ireland, Australia,Kenya,Hong Kong, China, South Africa, India, andPakistan, where they are known as "Dairy Milk Eclairs". In 2013 Mondelēz International updated the UK ingredients list to add in the inclusion ofpalm oil in the recipe. In 2013 Cadbury rebranded its product to Choclairs in India.[2]
Cadbury began manufacturing Eclairs in China in 1996 at a time that the Cadbury brand was struggling to gain market share. Individually wrapped sweets were popular in China, and the confections gained popularity, integrating into Chinese gift-giving culture including as gifts to wedding guests. By 2000, Eclairs accounted for half of Cadbury's sales in China.[3]
Cadburys éclairs weren't very popular at their release but they began to muster a cult following later on around 2009-2010 which was their most popular moment throughout éclairs history[citation needed]
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