Brad Cleveland is an author, public speaker, and consultant who focuses oncustomer experience,call centers /contact centers,[1] technical support centers,social media, and other customer-facing environments.[2][3][4] He was one of two initial partners in ICMI (International Customer Management Institute),[5] joining founder Gordon F. MacPherson, Jr. in 1991.[6] Cleveland was a majority shareholder and served as president and CEO of ICMI from 1996 through June 2008 when ICMI became part of London-basedUnited Business Media. He is author/editor of eight books, includingContact Center Management on Fast Forward: Succeeding in the New Era of Customer Experience, which is used in universities and corporate training programs around the world. In 2021, he authoredLeading the Customer Experience: How to Chart a Course and Deliver Outstanding Results.
During Cleveland's time as CEO, ICMI expanded its international presence, launched industry membership, developed a management level certification program, rolled out the ACCE and Demo conferences, and expanded its publishing and research division.[7] He has appeared in media[8] ranging fromThe New York Times[9] toThe Washington Post[10]',The Wall Street Journal,Nerd Wallet[11]' and NPR'sAll Things Considered.[12]
In 1997 Cleveland performed a Tedx Talk entitled "Thriving In An Always-On World" about disconnecting from technology.[13]
Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results, by Brad Cleveland (2021). London,Kogan Page.ISBN978-1789666878.
Contact Center Management on Fast Forward: Succeeding in the New Era of Customer Experience, by Brad Cleveland (2019). Colorado Springs, ICMI.ISBN978-0985461133.
Pocket Guide to Contact Center Management Terms: The Essential Reference for Contact Center, Support Center, and Customer Experience Professionals, by Brad Cleveland (2019). Colorado Springs, ICMI.ISBN978-0985461126.
Call Center Management: Leitfaden für Aufbau, Organisation und Führung von Teleservicecentern (German), by Brad Cleveland, Julia Mayben and Günter Greff (2013). Wiesbaden, Germany, Gabler Verlag.ISBN978-3322930071.
コールセンターマネジメント 戦略的顧客応対[理論と実践] Call Center Management Strategic Customer Service [Theory and Practice] (Japanese), by Brad Cleveland (2008). Tokyo, ファーストプレス.ISBN978-4904336090.
Call Center Management on Fast Forward: Succeeding in Today's Dynamic Customer Contact Environment, by Brad Cleveland (2006). Annapolis Maryland, ICMI Press.ISBN978-1932558067.
Call Center Management on Fast Forward: Succeeding in Today's Dynamic Customer Contact Environment, by Brad Cleveland and Julia Mayben (1997). Annapolis Maryland, Call Center Press.ISBN978-0965909303.