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Bluebird Foods Ltd is a New Zealand division of the U.S.-basedPepsiCo corporation, that manufacturessnack foods. All snacks are manufactured at the Bluebird Foods factory inWiri, Auckland.
Originally part ofGoodman Fielder, and then bought byGraeme Hart'sBurns Philp, Bluebird Foods was purchased byPepsiCo in 2006.[1] Prior to that, Burns Philp tried to sell Bluebird Foods toNestlé with theUncle Tobys sale. Nestlé was not interested and bought only Uncle Tobys business. In October 2005, Bluebird Foods acquired Krispa and Aztec from Hansells NZ. This made Bluebird Foods one of the largest snack food manufacturers in New Zealand. May 2006 saw Nestlé purchase the Uncle Tobys brand for NZ$1.1 billion. Bluebird Foods was able to use the Uncle Tobys brand until May 2007.
Later in 2008, the company started using foil to wrap most of their chips instead of the soft plastic material previously used. However, the soft plastic material is still used for corn snacks, such as Twisties, Burger Rings and Rashuns.[citation needed]
In November 2023, Bluebird partnered withHellers to create Rashuns and Burger Rings flavoured sausages as a limited edition.[2] They have also partnered withWattie's to make Tomato Sauce and Mince Pie flavoured chips.[3]
In 2009, Bluebird Foods teamed up withThe Rock radio station and rebranded "The People's Chip" campaign from Australia's radio presenter duoHamish & Andy.In Australia, the chip flavour as voted for by listeners was gravy, while in New Zealand the flavour selected wasmarmite and cheese – a flavour already produced byWalkers in the UK, who have the same parent company as Bluebird Foods.
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