 | |
| Company type | Anonim Şirket |
|---|---|
| Industry | Major appliances Small appliances Electronics Technology |
| Founded | 1955; 70 years ago (1955) inIstanbul, Turkey |
| Founders |
|
| Fate | Merged with its parent company |
| Headquarters | Istanbul, Turkey |
Area served | Worldwide |
| Revenue | US$7.577 billion (2023)[1] |
| Owner | Arçelik A.Ş. |
| Parent | Koç Holding |
| Website | www |
Beko (/ˈbɛkoʊ/BEK-oh; stylized asbeko) is a Turkishwhite goods andelectronics brand ofArçelik A.Ş., which is controlled by theKoç Holding conglomerate.[2]
Beko Elektronik A.Ş. was founded byVehbi Koç, the founder ofKoç Holding (who also foundedArçelik A.Ş., the parent company of Beko, in 1955), and Leon Bejerano inIstanbul,Turkey, in 1954. The company's name is a combination of the first two letters of the founders' surnames,Bejerano andKoç.
In 2004, Beko Elektronik purchased theGerman electronics companyGrundig and by January 2005, Beko and its rival, Turkish electronics and white goods brandVestel, accounted for more than half of all TV sets manufactured in Europe.[3]
In April 2010, the electronics division of Beko renamed itself Grundig Elektronik A.Ş.[4]
At the Extraordinary General Shareholders Meeting of Arçelik A.Ş. on 29 June 2009, it was decided to merge Arçelik A.Ş. with the company's subsidiary, Grundig Elektronik A.Ş. (to be administered directly by Arçelik A.Ş. of Koç Holding) by taking over all of Grundig's assets and liabilities as a whole.[5]
Beko started selling its products in Egypt in 2014[6] and, in June of that year, the company updated its logo.[7]
In India, Beko formed a joint venture withTata Group subsidiaryVoltas in 2017 to produce home appliances likeTVs,dishwashers,washing machines, under "Voltas Beko" brand.[8]
Beko is a budget brand name in some countries and continues to be in use for a number of Arçelik A.Ş. products such astelevision sets,[9]refrigerators,washing machines anddishwashers, in several countries.[10]
Some Beko products have posed a safety risk to consumers who have bought them. In 2016, Mishell Moloney was found dead due to a fault with a Beko drying machine that had caught fire.[11] Beko tried to claim that the fault that led to Moloney's death was a 'tragic and isolated incident.'[12] However, the DCS 85W drying machine which was used by Moloney was already responsible for some twenty fires in the UK. Beko quality control chief, Andrew Mullin, also revealed that the smaller models in the range, had already been recalled due to hundreds of safety incidents.[13]
Beko has been the official sponsor of theTurkish,Italian andLithuanian premier basketball leagues, as well as the2014 FIBA Basketball World Cup in Spain.[14] Beko is a partner of the Spanish football clubFC Barcelona[15] since 2014 and Turkish football clubBeşiktaş JK[16] (having previously been their shirt sponsor from 1988 to 2004[17]) and Turkmen football clubFC HTTU.[18] Furthermore, it had been one of the largest advertisers in the EnglishPremier League since 2008,[19] and an official sponsor of theFA Cup.[20] Beko sponsoredMillwall F.C. in the2005–06 season.[21]
Between 2016 and 2020, Beko was the main sponsor ofNetball New Zealand'sNational Netball League.[22][23]
Beko is a premier sponsor ofVolley Lube.[24]
