37signals (formerlyBasecamp before reverting to its original name) is an American web software company based inChicago, Illinois. The firm was co‑founded in 1999 by Jason Fried, Carlos Segura, and Ernest Kim as aweb design company.[1]
Since mid‑2004, the company's focus has shifted from web design to web application development. Its first commercial application was Basecamp, followed by Backpack, Campfire, and Highrise.[2] Theopen source web applicationframeworkRuby on Rails was initially created for internal use at 37signals, before being publicly released in 2004.[3][4]
In February 2014, the company adopted a new strategy, focusing entirely on its flagship product, the software package also named Basecamp, and renaming the company from 37signals to Basecamp.[5][6] Jason Fried and David Heinemeier Hansson have published several books under the 37signals name, and in May 2022, citing their present-day focus on both Basecamp andHEY, reverted to 37signals as their company name.[7]
By 2005, the company had moved away from consulting work to focus exclusively on its own web applications. TheRuby on Railsweb application framework was extracted from the work on Basecamp and released asopen source.[4] In 2006, the company announced thatJeff Bezos had acquired a minority stake via his personal investment company,Bezos Expeditions.[10][11] The same year, Jason Fried, 37signals CEO, was included amongMIT Technology Review'sTR35 honoring technologists and scientists under the age of 35 for their ground-breaking inventions and research.[12]
In 2014, 37signals changed its name to Basecamp and chose to focus solely on that product.[13] As of August 2018, the Highrise product also stopped accepting new signups.[14]
In September 2019, Basecamp gained some notoriety for purchasingGoogle Ads in the name of their own company because other organizations bought the keyword "Basecamp", causing four competitors to appear above Basecamp's own website in search results. Jason Fried called Google'ssearch result policy a "shakedown". A Google spokesperson responded that competitors are not allowed to usetrademarked names in their keywords if the owner of the trademark files a complaint with Google. Since the story broke, Google has stopped competitors from using the Basecamp trademark.[15]
After Apple threatened to pull the service's iOS app, Hey, from the App Store, in September 2020, Basecamp signed up to help launch theCoalition for App Fairness to fightApple's app store policies and "create a level playing field" for businesses.[16]
In 2021, employees raised concerns about an internal collection of "funny" customer names, including names of ostensibly American, European, African, and Asian origin.[17][18] Basecamp responded by announcing several policy changes, such as forbidding "societal and political discussions" in internal forums, which Fried described as a "major distraction."[19] The company offered severance packages to employees who disagreed with the changes. Ultimately, one-third of the company resigned.[20][19]
Basecamp is 37signals' first product, aweb-basedproject management tool launched in 2004. Its primary features areto-do lists, milestone management, forum-like messaging, file sharing, and time tracking.[23]
Basecamp Next was released in 2012, while Basecamp 3 was released in 2014.[24][25] Basecamp 3 supports replies by email, but does not supportbottom-posting.
Campfire, a business-orientedonline chat service, launched in 2006. It was later merged into Basecamp 3, and was discontinued as a standalone service in 2013.[26]
In 2024 37signals re-launched Campfire as part of their ONCE line of products, allowing customers to buy the software outright to self-host on their own servers.[27]
Highrise is a customer relationship management (CRM) product developed by 37signals and launched in 2007.[28] Highrise was spun off as its own company in 2014 and operated as an independent business headed by Nathan Kontny, with 37signals retaining ownership.[29] In 2018 37signals (under the new Basecamp brand) brought Highrise back in-house, and closed it for new sign ups later that year. The product remains in use by a number of companies.[30]
Hey (stylized in all-caps asHEY) is a premium email service started in June 2020 by Basecamp. A few days after its release,Apple gave notice to Basecamp to create an in-app subscription option for Hey, threatening to pull the service's iOS app from the App Store.[31]
Remote: Office Not Required (2013, RandomHouse), which is about allowing employees to work from remote offices, was also aNew York Times best seller. The book was about 37signals' experience with a largely remote workforce.[34][35]
^Newton, Casey (April 27, 2021)."🚨 What really happened at Basecamp".platformer.news.Many of the names were of American or European origin. But others were Asian, or African, and eventually the list — titled "Best Names Ever" — began to make people uncomfortable.
