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 A button on a Barbour Jacket | |
| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | 1894; 131 years ago (1894) inSouth Shields, England |
| Founder | John Barbour |
| Headquarters | Simonside, South Shields ,England |
Number of locations | 30+ retail stores |
Area served | Worldwide |
Key people |
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| Products |
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| Revenue | £225 million for YE 30 April 2019 |
| Website | barbour.com |
J. Barbour & Sons, Limited, trading asBarbour, is an English luxury and lifestyle brand founded by John Barbour in 1894 that designs, manufactures and markets waxed cotton outerwear,ready-to-wear, footwear and accessories under the Barbour and Barbour International brands. Founded inSouth Shields, England, as an importer of oil cloth, J. Barbour and Sons Ltd became known for itswaxed cotton jackets, a common element ofBritish country clothing; some refer to any waxed cotton jacket, regardless of brand, as a "Barbour jacket".[1][2] J. Barbour and Sons Ltd holdsroyal warrants for the supply of ‘waterproof and protective clothing’ fromthe Duke of Edinburgh (1974),Queen Elizabeth II (1982) andKing Charles III (1987).[3]
John Barbour, a native ofGalloway,Scotland, founded J. Barbour and Sons Ltd inSouth Shields, England, in 1894 as an importer ofoil-cloth.[3][1] John's grandson Duncan, a keen motorcyclist, would also take the company in that direction during his tenure as Barbour became the originator ofwaxed cotton motorcycling suits and jackets.
The headquarters for J. Barbour and Sons Ltd at the time of its foundation was located at 5 Market Place, South Shields and the company remains in South Shields today having occupied its current site since the 1980s.
Since July 2016, Scottish actorSam Heughan is Barbour's First Global Brand Ambassador.[4]
Since the incorporation of J. Barbour & Sons as a limited company in 1912, the company has always been led by a member of the Barbour family. The company is currently led by the family's fourth generation, Dame Margaret Barbour,[1] who took over in 1973 after the death of her mother-in-law, Nancy Barbour. The family's fifth generation is represented by Helen Barbour, who has been the Vice Chair since 1997 and is next in line for the chairmanship.[5]
In addition to itswaxed and quilted jackets, J. Barbour & Sons Ltd is famous for sweaters,moleskin clothing,corduroy clothing, andtattersall shirts. Barbour entered the "waterproof-breathable" market with its own type of waterproof liners, Cordura external fabric, and polar fleece sweaters. Some Barbour products contain outdoor-orientated features such as snug-fitting collars, "storm cuffs", waterproof pockets with drainage holes, and wide "game" pockets. In recent years, the company modernized its collections to appeal to a younger clientele while maintaining credibility with the traditional countryside customer. Many of the more fashionable ranges are influenced by the "Barbour International" motorcycling ranges. Taking inspiration from the company's 1936 waxed cotton motorcycling suit and the 1951 "Original Green" motorcycling jacket, modern collections are fashionable interpretations of the companies heritage in bikes. While the traditional waxed cotton jackets are still manufactured in Simonside, South Shields, some of the other products are manufactured outside the United Kingdom.[3]
Despite traditional connotations with rural life, Barbour jackets saw increased popularity as an urban fashion item in the2010s decade.[6][1] In the 2010s Barbour collaborated with several urban fashion brands includingWood Wood,Ally Capellino[7] and White Mountaineering.[8]
Wear-and-tear on Barbour garments can be addressed by Barbour's repair service, which patches and reinforces jackets. J. Barbour and Sons Ltd repairs and rewaxes over 25,000 jackets annually at the Simonside, South Shields and other facilities.[3]
Aside from offering merchandise within Barbour retail stores, Barbour wholesales all of its collections to many upscale shops worldwide.
Barbour's waxed jackets and coats have appeared in 2012'sSkyfall, in whichJames Bond, played byDaniel Craig wears a modified Barbour jacket.[9] Barbour has a long-standing line of clothing inspired by actor and avid motorcycle racerSteve McQueen, who exclusively wore Barbour during races.[10][1]
Customers ask for a Barbour wax cotton jacket, even though they may actually buy an alternative brand.
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