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Asim Raza | |
|---|---|
 Raza in 2015 | |
| Born | Asim Raza Karachi |
| Occupations |
|
| Years active | 1993–present |
| Organization | The Vision Factory |
| Spouse | Ayla Raza |
| Children | Zainab Raza, Maryam Raza |
| Relatives | Pervez Musharraf (father in law) |
Asim Raza (/rɑːzɑː/;Urdu:عاصم رضا) is aPakistani film andtelevision commercialdirector andproducer. In 2004, Raza won theLux Style Award forBest Music Video Director for "Mahi Ve". In 2013, Raza directed a television film,Behadd which won theHum Award for Best Television Film. Raza marked his feature film debut with acoming-of-age dramaHo Mann Jahaan,[1][2] Raza owns a production company called The Vision Factory.
He began his career as an architect and worked with the architectural firm Arshad Shahid Abdullah (PVT) LTD before venturing into film production and direction. He made his debut as a film maker in the mid-90s, he worked in all visual mediums from TV commercials to music videos, long plays and feature films.
From 1994 onwards, Raza worked on commercials and videos as a producer/director. He directed a magazine show for television based on advertising and marketing calledThe Big Idea. Between 1994 -1996 Raza continued making commercials for big brands likeCoca-Cola,Sprite,Lux,Olay,Cadbury,Mobilink,Sunsilk,Pantene,Head and Shoulders,Garnier and others. He has also worked with musicians from Pakistan such asJunoon,Junaid Jamshed,Najam Sheraz,Abrar-ul-Haq andHadiqa Kiani.[3]
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In 1997, Raza started his production company, The Vision Factory. Under this banner, he made the music video for the single "Sayonee" for the bandJunoon. It stayed at no. 1 on bothChannel V andMTV Asia for over eight weeks.[citation needed] Raza then attended various short courses, workshops, and seminars including one at theNew York Film Academy. On 4 May 1997, Asif Jamal filmed and directed the last concert ofNusrat Fateh Ali Khan, before his death on 17 August 1997, known as "The Pakistan 4 U Concert" aired onChannel V atKarachi Gymkhana. The concert was televised internationally, marking the first ever Pakistani music production which was broadcast beyondSouth Asia. The concert was made into live album named, "Swan Song-His Final Performance".[4] Following that, Raza filmed the concert performed byJunoon atCentral Park, known as "A Tribute toNusrat Fateh Ali Khan – Junoon Live at Central Park".[5] Raza also directed the2nd Lux Style Awards ceremony in 2003 and short documentary aboutKathak dance calledRaqsan showcasing the talent of Pakistani classical dancerFasih Ur Rehman. In 2008, he became an external board member on the board of studies for the communication design department at theIndus Valley School of Art and Architecture.[citation needed]
In 2013, Raza directed a telefilmBehadd,[6] written byUmera Ahmed underMD Productions forHum TV.[7] StarringFawad Khan,Nadia Jamil andSajjal Ali,[8]Behadd premiered 23 February 2013 onHum TV.[9] The telefilm went on to winBest Television Film award atsecondHum Awards ceremony.[10][11]
Raza marked his directional debut in the film industry withHo Mann Jahaan,[12] which Sheheryar Munawar Siddiqui co-produced with him.Ho Mann Jahaan is acoming-of-age drama film, starringMahira Khan,Sheheryar Munawar Siddiqui,Adeel Hussain andSonya Jehani[13][14] The film was released on 1 January 2016. The film opened to great critical reviews and proved to be a huge commercial success at the box office.[15] Ho Mann Jahaan was distributed byARY Films.[16] Raza also wrote three songs for the Film that were heavily praised by critics.[17] In an interview withThe Express Tribune Raza Said, "One should tell a story which is real, relatable and true to life, which is why I opted for a more content-driven film which would touch hearts."[18]
Raza is married to Ayla Raza, daughter of former army chief and president of PakistanPervez Musharraf.[19] Also an architect by education, Ayla Raza is working for the promotion of traditional performing arts as a director at a not for profit organization,All Pakistan Music Conference (APMC),Karachi. Together they have two daughters, Maryam Raza and Zainab Raza.[20]
| Year | Title | Language | Notes |
|---|---|---|---|
| 2016 | Ho Mann Jahaan | Urdu | Released – 1 January 2016 |
| 2019 | Parey Hut Love | Urdu | Released – 9 August 2019 |
| No. | Year | TV |
|---|---|---|
| 01 | 2013 | Behadd |
| No | Year | Film | Awards |
|---|---|---|---|
| 02 | 2013 | Behadd | Best Telefilm Director |
| Ceremony | Category | Project | Result |
|---|---|---|---|
| 1st Lux Style Awards[21] | Best Video Director | N/A | Nominated |
| 4th Lux Style Awards | Mahi Vay | Won | |
| 16th Lux Style Awards[22] | Best Film | Ho Mann Jahaan | Nominated |
| Best Film Director | Nominated | ||
| 18th Lux Style Awards[23] | Parey Hut Love |
