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Animal Planet (Indian TV channel)

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(Redirected fromAnimal Planet India)
Indian television channel

Television channel
Animal Planet
CountryIndia
Broadcast areaIndian subcontinent
HeadquartersMumbai,Maharashtra,India
Programming
Language(s)Hindi
English
Tamil
Picture format1080iHDTV
(downscaled to576i for the SD feed)
Ownership
OwnerWarner Bros. Discovery India
Sister channelsSeeList of channels owned by Warner Bros. Discovery India
History
Launched29 March 1999 (1999-3-29)[1][2]23 July 2014 (2014-07-23) (HD)
Links
WebsiteAnimal Planet India
Availability - Available on all major Indian DTH & Cables.
Terrestrial
DVB-T2 (India)Check local frequencies
Streaming media
Discovery+
(India)
SD & HD
Jio TV
(India)
SD & HD
Amazon Prime Video
(India)
SD & HD

Animal Planet is an Indianpay television channel owned byWarner Bros. Discovery India for theIndian subcontinent, launched on 29 March 1999 as the Indian version of theoriginal American network. It is available in three languages includingHindi,English andTamil. The channel can be viewed on digital cable and satellite television in India. The channel is also available on its OTT servicesDiscovery Plus.[3]

The channel launched on 29 March 1999.[2] The launch was delayed by a few months.[4] AHindi language feed was introduced on 1 April 2008.[5][6] The High Definition version was launched on 23 July 2014 along withTLC HD.[7]

History

[edit]
Former logo used by the network.

On 3 February 2008, Animal Planet underwent a major revamp in its programming and branding. The new lineup placed a larger focus on series portraying animals as "characters" in their own right, and more "aggressive" and story-based entertainment series targeting mature viewers 13–49 (such asEscape to Chimp Eden and the reality documentary seriesWhale Wars), as opposed to traditionalnature documentaries and family viewing. The network also adopted a new logo, replacing its previous "elephant and globe" emblem with a stylizedwordmark, and the new slogan "Same Planet, Different World". Network president Marjorie Kaplan explained that Animal Planet had been too "soft" and family-oriented, and that it was aiming to be "more aggressive and tapping into the instinctual nature of compelling animal content."[8][9][10]

In April 2010, Animal Planet introduced a new slogan and marketing campaign, "Surprisingly Human," as an evolution of the 2008 rebranding. The slogan reflected Animal Planet's increasing number of personality-based series following animal-related investigations and occupations, such asRiver Monsters.[11]

In April 2012, Animal Planet's entertainment-oriented direction was criticised after it broadcastMermaids: The Body Found—afictional documentary suggesting thatmermaids were real. Despite its fictitious content, the documentary was widely viewed, and a follow-up entitledMermaids: The New Evidence set an all-time ratings record for the channel.[12][13]

On 16 July 2019, a Tamil audio track was added

Text and/or other creative content fromAnimal Planet was copied or moved intoAnimal Planet (Indian TV channel). The former page'shistory now serves toprovide attribution for that content in the latter page, and it must not be deleted as long as the latter page exists.

Programming

[edit]
Main article:List of programs broadcast by Animal Planet

Additions to the channel in the late 2000s, such asMeerkat Manor andOrangutan Island, reflected its shift toward "predation programming" and more immersive storytelling. Animal Planet intended the new direction to help revitalize stagnating ratings, after primetime viewership of the network dropped by 9% in 2007.[10] Animal Planet addedpseudo-scientific documentary, reality television, and sitcom shows to its line-up.[citation needed]

Animal Planet is also well known for thePuppy Bowl, an annual special featuring puppies at play inside anAmerican football-themed setting. The special airs on the afternoon prior to theNFL'sSuper Bowl, and was originally narrated by commentator andNFL Films narratorHarry Kalas before his death.[14]

On 29 October 2022, months after the merger ofDiscovery, Inc. andWarnerMedia into Warner Bros. Discovery, it was announced thatPit Bulls & Parolees would air its final season,[15] while other shows likeLone Star Law andLouisiana Law moved to Discovery Channel. With the exception ofPuppy Bowl XIX that aired on the network 12 February 2023,[16] the latest programming moves left Animal Planet to air reruns of the network's programming as well as other shows from other Discovery properties pre-WBD merger.

Text and/or other creative content fromAnimal Planet was copied or moved intoAnimal Planet (Indian TV channel). The former page'shistory now serves toprovide attribution for that content in the latter page, and it must not be deleted as long as the latter page exists.

Animal Planet HD

[edit]
Television channel
Animal Planet HD
CountryIndia
Broadcast areaIndian subcontinent
HeadquartersMumbai,Maharashtra,India
Programming
Language(s)Hindi
English
Tamil
Picture format1080iHDTV
Ownership
OwnerWarner Bros. Discovery India
Sister channelsSeeList of channels owned by Warner Bros. Discovery in India
History
Launched23 July 2014 (2014-7-23)
Former namesAnimal Planet HD World
Availability
Streaming media
Discovery+
(India)
SD & HD
Jio TV
(India)
SD & HD

Animal Planet HD (formerlyAnimal Planet HD World) is the HD time shift version of Animal Planet India operated byWarner Bros. Discovery for theIndian subcontinent, launched on 23 July 2023. The channel runs time shift to main channel. It is available in eight languages includingHindi,English,Tamil[17][18] The channel can be viewed on digital cable and satellite television in India.[19][20][21]

See also

[edit]

References

[edit]
  1. ^The channel will air special 20 year celebration marathon on 15 and 16 August.... http://www.indiantelevision.com/television/tv-channels/factual-and-documentary/discovery-channel-to-complete-20-years-in-india-on-15-august-150814
  2. ^ab"Animal Planet unchains gorilla warfare". Indian Express Newspapers. 29 March 1999.
  3. ^"Discovery launches streaming app Discovery Plus at subscription fee of Rs 299 per annum".The Financial Express. 17 March 2020. Retrieved26 March 2020.
  4. ^"ANIMAL PLANET MISSES LAUNCH DATE". The Indian CAB&SAT Reporter. 12 January 1999.
  5. ^"Animal Planet launches 24-hour Hindi feed". Televisionpoint.com. 28 March 2008.
  6. ^"Animal Planet to don new look from October 01". Televisionpoint.com. 16 September 2008.
  7. ^"Discovery launches three new channels".afaqs!. 2 June 2014. Retrieved10 August 2023.
  8. ^Brune, Adrian (16 January 2008)."Animal Planet presents new face to the world".PR Week. Retrieved2 February 2008.
  9. ^Becker, Anne (14 January 2008)."Animal Planet Changes Its Stripes".Broadcasting & Cable. Retrieved2 February 2008.
  10. ^abStelter, Brian (14 January 2008)."After Ratings Slip, Animal Planet Turns to Its Wilder Side".The New York Times. Retrieved8 July 2012.
  11. ^Bierly, Mandi (8 April 2010)."Animal Planet's new tagline: 'Surprisingly Human'".Entertainment Week. Retrieved8 July 2012.
  12. ^Switek, Brian (31 May 2012)."Mermaids Embodies the Rotting Carcass of Science TV".Wired. Retrieved12 March 2018.
  13. ^Hibberd, James (28 May 2013)."Mermaid hoax drowns Animal Planet's ratings record".Entertainment Weekly. Retrieved12 March 2018.
  14. ^Ryzik, Melena (2 February 2008)."'Just Fine as Tackles, but They Can't Pass".The New York Times.
  15. ^'Pit Bulls and Parolees' Has Announced It's [sic Final Season — But Why Is It Ending?] –Distractify (published 29 October 2022)
  16. ^Meet the Players of Puppy Bowl XIX – (accessed 13 December 2022)
  17. ^"Discovery Networks goes full throttle; launches Discovery Channel Tamil".www.afaqs.com. Retrieved13 February 2018.
  18. ^"Discovery becomes first channel to support all South Indian languages". 12 August 2019.
  19. ^A Fresh Take on ANIMAL WORLD | Animal Planet HD World, retrieved10 October 2023
  20. ^"TLC HD World & Animal Planet HD World now available on Tata Sky!".www.adgully.com. 9 November 2015. Retrieved10 October 2023.
  21. ^Indian Television (1 August 2014)."Discovery Communications launches ID, TLC HD and Animal Planet HD World".www.indiantelevision.com. Retrieved10 October 2023.
Former HD logo Of Animal Planet HD WORLD

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