Heineken N.V. is a Dutch brewer which owns a worldwide portfolio of over 170beer brands, mainlypale lager, though some otherbeer styles are produced. The two largest brands areHeineken andTecate; though the portfolio includesAmstel,Fosters (in Europe and Vietnam),Sagres,Cruzcampo,Skopsko,Affligem,Żywiec,Starobrno,Zagorka,Zlatý Bažant,Laško andBirra Moretti.
Heineken Lager Beer is the company'sflagship product. It is a 5%abvpale lager that was first brewed in 1868. It is produced by 40breweries in 39 countries around the world. In 2006, 2.58 billion litres ofHeineken was produced. Since 1975, most Heineken beer is brewed in the Heineken brewery inZoeterwoude, Netherlands.[citation needed]
Other beers produced under the Heineken brand name include:
Buckler is alow alcohol (0.5% abv) pale lager. It was launched in the summer of 1988. There was a recall in 2004 due to a fault in thepasteurising process, and Buckler is no longer available in the Netherlands (Heineken's home market) after the brand's image declined following Dutch comedianYoup van 't Hek mocking the brand (and its consumers) in a show in 1989.[1]
Buckler was the beverage of choice for then US Vice PresidentJoe Biden at the "Beer Summit" withHenry Louis Gates, James Crowley and PresidentBarack Obama. The event was the result of the controversialarrest of Henry Louis Gates, which gained national attention regardinglaw enforcementracial profiling.[2] Biden acknowledged that his choice of beer was “mostly ironic".[3]
Former US PresidentGeorge W. Bush, who gave up drinking alcoholic beverages after turning 40, drank Buckler while relaxing with Chancellor of GermanyAngela Merkel and British Prime MinisterTony Blair on 8 June 2007 during a break in the G8 summit.[4]
Heineken's Italian operation began in 1974 with the acquisition of the Dreher brewery. In 1996 it added the Moretti brewery. Heineken Italy has six brewing plants producing over 575 million litres of beer, and employs over 1,000 people. Its plants are: Pollein (AO),Massafra (TA), Messina, Comun Nuovo (BG), Assemini (CA).[5]
Birra Dreher was founded inTrieste in 1896. It was bought by Heineken in 1974.[6]
Heineken also purchasedBirra Ichnusa, a brewery founded in 1912 inAssemini, a town near the Sardinian capitalCagliari. It is named after theLatinized ancient name Sardinia,Hyknusa.
Birra Moretti was founded inUdine in 1859 by Luigi Moretti. Heineken acquired the company in 1996, selling the brewing plant to the new Castello beer company.[citation needed] There are eight beers under the Birra Moretti brand.[7]Birra Moretti is the main brand, a 4.6% abvpale lager launched in 1859, followed byLa Rossa is a 7.2% strong dark lager ordunkel. Other brands includeDoppio Malto,Baffo d'Oro, andSans Souci. It also has a number of bottled beers named after regions of Italy, such asPiemontese, a 5.5%ABVfruit beer.
The Op-Ale brewery inOpwijk, Belgium was licensed by theAffligem Abbey to brew beers under the Affligem Abbey brand name, along with their own Op-Ale, as well as beers under the brand name of thePostel Abbey. Affligem was taken over by Heineken who renamed it the Affligem brewery.[citation needed]
The brewery produces a range of beers,[8] including Affligem Blonde, a 6.8%pale ale; Affligem Dubbel, a 7%dubbel, Affligem Tripel, a 9.5%tripel and Affligem Patersvat, a 6.8%belgian ale.
Amstel,Heineken, Athenian, Alfa Hellenic, Fischer, Marathon, ZorbasAthenian Brewery S.A. is one of the most important beer producers and traders in Greece. It was established in 1963 by a group of Greek entrepreneurs and is a member of Heineken Group N. V. In 1965, the first plant started its operation inAthens, producing Amstel beer. The second plant was inaugurated in 1974 in Thessaloniki, expanding the production, whereas Amstel became one of the most famous beers in the Greek market, just like it still is today.
In 1981, Athenian Brewery started Heineken beer's production in Greece, while a third plant started operating in Patra.
The Amstel brewery was founded in 1870 inAmsterdam, Netherlands. It was taken over by Heineken in 1968, and the brewing plant closed down in 1972,[9] with production moving to the main Heineken plant atZoeterwoude.
Heineken offer several beers under the Amstel brand.[10]Amstel Lager uses predominantlypilsener malt, although someVienna malt is also used. It is sold in 75 countries.Amstel Light is a 3.5% abvpale lager.Amstel 1870 is a slightly dark 5% abv lager. In France a beer calledAmstel Free, with minimal alcohol content – about 1% abv, is produced.
Beamish & Crawford in Cork brews both anIrish stout and ared ale. It has been part of Heineken since 2009.
Botchkarev (Russian: Бочкарев) is a Russian brewery that started as a soft drinks company called Bravo, opening a brewery inSt Petersburg in 1988.
In 1993 a group of Icelandic businessmen founded a bottling plant inSaint Petersburg, which was later sold toPepsi.[citation needed] Since 1995 the company named "Bravo International" launched production ofalcoholiclong drinks andlemonades under "Bravo" brand at its new site.
In 1998 "Bravo International" started construction of a brewery in Saint Petersburg, where in February 1999, "Botchkarev" beer was first brewed. The "Botchkarov" brand of beer was created by Bravo's American marketing director, Brian Kean. The name and marketing message revived Russian beer-drinking traditions. Botchkarov is a Russian surname-- "botchka" which means barrel in Russian; and then linked it to the "proper" rules for beer consumption.[11][12]
In 2002 Bravo sold its brewing business toHeineken.[13][14] Since 2004 Bochkarev is brewed also under license inAlmaty brewery Tian Shan; since 2006 its production started at a newly acquired PIT brewery inKaliningrad. On top of that the beer has been available for export mainly inCIS countries and those with a notable number of Russian expats.
The assortment range includes the following beer types:
Brand Brewery is a Dutch brewery founded in 1871 by the Brand family inWijlre. The name comes from the Brand family which in 1871 purchased the Netherlands' oldest brewery (originally founded in 1340) and remained in management after its acquisition by Heineken.[15]
The brewery produces eight beers.Brand Pils is a 5.0% abv pale lager made since 1902. It is sold in the United States asRoyal Brand Beer;Brand Urtyp is a 5.5% abv pale lager introduced in 1952 and claimed to be based on thePilsener recipe from 1842 – Urtyp stands for "original";Brand Oud Bruin (Brand Old Brown) is a 3.5% abvbrown ale;Brand Cuvée a 5.5% abvtop fermenting pale lager;[16]Brand Imperator (since 1949) – 6.5% abv – amber colored, full maltedpremium beer;Brand Meibock (since 1994) a 6.5% abv goldbrown Spring seasonal beer;Brand Dubbelbock (since 1987) a 7.5% abv Autumn seasonal beer;Brand Sylvester (since 1984) a 7.5% abv Winter seasonal beer.
Caledonian Brewery is a Scottish brewery founded in 1869 inEdinburgh, primarily specialising inScottish ale. Between 2004 and 2008, the brewery was bought by Scottish and Newcastle.
Sociedade Central de Cervejas (SCC) is aPortuguese brewery, founded in 1934, that produces a range of beers, mainly pale lagers. Its main output is the Sagres brand of beers. The company has been controlled since April 2008 by Heineken.[citation needed]The Sagres brand was created in 1940 to representSociedade Central de Cervejas at thePortuguese World Exhibition, and is named aftera town of the same name. It was the first beer to be exported by SCC, arriving first inGibraltar before being exported to the Azores and the various Portuguese Overseas Territories across the world.[citation needed]
Sagres beers made:
Founded in 1904 by Roberto Osborne and Agustín Osborne inSeville, takes the name ofLa Cruz del Campo (The Cross of the Field), which used to be a cross in the middle of the field, which still stands today next to the brewery in Seville.[citation needed]
Nowadays it is part of theHeineken corporation who bought it fromGuinness.[17] Cruzcampo can be found anywhere in Spain, but it is inAndalusia where it is most consumed.[citation needed] It has breweries inSeville, Madrid,Valencia,Jaén andArano. The logo since 1926 has been the figure ofGambrinus, a legendary creator of beer.[citation needed] Cruzcampo is the sponsor of theSpain national football team.[citation needed]
Beers also made:
The De Ridder brewery inMaastricht was taken over by Heineken and closed in 2002.[citation needed]Wieckse Witte, a 5% abvwhite beer, was introduced in 1988.[citation needed]
ThePrincely Fürstenberg Brewery (Fürstlich Fürstenbergische Brauerei KG) was founded inDonaueschingen, Germany in 1283 by the Princely House ofFürstenberg. Heineken acquired the brewery in October 2004 through theirBrau Holding International AG company which is co-owned bySchörghuber.[citation needed]
The brewery producesFürstenberg Gold, andQowaz, a drink made from a mix of wheat beer,cola andlemongrass.
TheKarlovačko Brewery (hr:Karlovačka pivovara, shortformKarlovačko) is a Croatian brewery, founded in 1854 by local landowner Baron Nikola Vranyczany in the town ofKarlovac. In 2003,Heineken International acquired a majority stake.
As of December 2006, the following beers are brewed regularly by Karlovačko:
TheRoyal Brewery of Krušovice (Czech:Královský pivovar Krušovice, shortformKrušovice) is a Czech brewery, established in 1581 by Jiří Birka in the village ofKrušovice. The brewery gained a contract to provide beer to EmperorRudolf II in 1583, allowing them to use theImperial Crown of Austria as part of the company's logo. The company was acquired by Heineken in July 2007.[18]
As of December 2023, the following beers are brewed regularly by Krušovice:
Murphy's brewery was founded inCork, Ireland in 1856. It was known as Lady's Well Brewery until it was purchased by Heineken in 1983, when the name changed toMurphy Heineken Brewery Ireland Ltd.[citation needed]
The two most notable brands areMurphy's Irish Stout, a 4.3%Irish stout, andMurphy's Irish Red, a 5%Irish ale.
Pelforth is a French brewery founded in 1914 inMons-en-Barœul by threeLillois brewers. It was originally called Pelican, after a dance popular at the time. Production was stopped during World War II, restarting in 1950. The brewery name was changed in 1972 to Pelforth. It was bought by Français de Brasserie in 1986, which was acquired by Heineken International in 1988.[citation needed]
The brewery produces the Pelforth brand of beers:Pelforth, an ale, was first brewed in 1935 using two different types of malt and English yeast. The name came from "Pel" for pelican, "forte" for strong, because it contains a lot of malt (43 kg/hL), and theh added to give it an English feel. In addition to theBlonde (5.8% abv) andBrune (6.5% abv),Pelforth Amber (6% abv) was introduced in 2003. The Pelforth brewery also producesGeorge Killian's, a 6.5% amber orIrish ale. Among connoisseurs, it is "famous for its strong speciality beers".[20]
The Skopje Brewery (Macedonian: Пивара Скопје,Pivara Skopje) is aMacedonian brewery inSkopje. It is a joint venture betweenCoca-Cola HBC AG andHeineken International. Skopje brews the Skopsko brand as well as Gorsko.[21]
Skopsko (Cyrillic: Скопско) is a 4.9% pale lager introduced in 1924. The ingredients are water; barley malt; unmalted cereals; hops; and brewers yeast.[22] The advertising slogan is "Our Best" (Macedonian:Нашето најдобро!).
Heineken Hungária is the Hungarian branch of the company. Its main production site, Soproni Sörgyár (Sopron) was founded in 1895. It was acquired by Heineken in 2003 by the purchase of the then-owner AustrianBräu-Union AG.
Starobrno (Pivovar Starobrno), is a brewery inBrno, Czech Republic, founded in 1325 by the Old Brno monastery. It is now owned by Heineken.[citation needed] The main brand isStarobrno, a 5% abv pale lager.
The Zagorka brewery was founded in 1902 and is based inStara Zagora, Bulgaria. In the mid-1990s Zagorka became a fully owned subsidiary of Heineken. The brewery brews various Heineken brands for distribution within Bulgaria, and three exclusive brands:[23]Zagorka (Bulgarian:Загорка, 5%abv), named after the brewery's home city ofStara Zagora; andStolichno (a 6.5%abv strong dark lager orbock) andAriana (a 4.5% pale lager), both originally produced inSofia by theAriana Brewery.
Zlatý Bažant brewery was founded in 1969 inSlovakia, then bought by Heineken in 1995.[24] There are several brands,[25] among themZlatý Bažant 12° (Golden Pheasant), a 5% abv (12 degreesPlato) pale lager, andKelt 12°, another 5% pale lager.
Żywiec Brewery was founded in 1852 by theHabsburg family inŻywiec inSilesia, Poland. It wasnationalised after the Second World War. The brewery was acquired by Heineken in the mid-1990s along with the Warszawskie Brewery,Warsaw.[citation needed]
The brewery produces several brands of beer, usuallypale lagers of varying strengths from usually 10.5° to 14° Balling or 4–6% alcohol, including:
Al Ahram (Al Ahram Beverages Company or ABC) is an Egyptian brewery previously inGiza,Egypt and currently inObour City (Qalyubiyya Governorate), founded in 1897. The company was nationalized in 1963 during the tenure of Egypt's second president,Gamal Abdel Nasser. It was privatized in 1997. It was bought by Heineken International in 2002.[26]
ABC produces the local brands[27] along with a range of soft drinks.
Local Beers
Non Alcoholic Beverages
Export Beer:
RTD Beverages
Almaza (Brasserie Almaza S.A.L.) is a Lebanese brewery and beer brand, founded in 1933 in Bauchrieh by Lebanese shareholders, mainly the Jabre family, the Almaza Brewery was initially called Brasserie Franco-Libano-Syrienne.[citation needed]
In 1950, the name of the brewery changed to Brasserie et Malterie Almaza. In 1960, the second generation of shareholders took over the management of the brewery. After theLebanese Civil War in the 1990s the brewery took its final name: Brasserie Almaza.[citation needed]
In December 2021, Philippe Jabre took majority ownership of Brasserie Almaza.[28]
Almaza exports to Canada, the United States, United Kingdom, France, Australia and in theGulf countries.[citation needed]
Beers:
Heineken entered the South African beer market by building a large greenfields brewery inMidvaal south of Johannesburg. This is a joint venture withDiageo (who own 25%) and was opened in 2010.[29]
Brands produced here:
Heineken andFraser & Neave set up Malayan Breweries in 1931.[30] In 1990, Malayan Breweries changed to its present name, Asia Pacific Breweries (APB) and acquired 90% ofDB Breweries in 2004.[31]
Launched in 1932, Tiger Beer became Singapore's first locally brewed beer.[citation needed] It is a 5%abv bottledpale lager. As APB's exclusive flagship brand, it is available in more than 60 countries worldwide.
Reeb is a brand of beer produced by Asia Pacific Breweries. Reeb is "beer" spelled backwards. Its Chinese brand name is 力波啤酒. The first two characters 力波 (meaning "strong wave", pronouncedlibo) are the closest pronunciation there is in Chinese toReeb. Reeb's distribution is primarily in the Shanghai area.[32]
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DB Breweries is a New Zealandbrewing company founded in 1930 by Sir Henry Kelliher andMorton Coutts inAuckland.[33]Asia Pacific Breweries acquired 90% of DB Breweries in 2004.
There are several beers produced under the DB brand,[34] includingDB Draught, a 4% amber coloured lager;Export Gold a 4% pale lager
Export Gold was first brewed as DB Export as a result of the "Black Budget" from thenMinister of FinanceArnold Nordmeyer which imposed extremely high duty on imported premium lagers, though the extent to which the 'black budget' influenced the creation of DB Export is currently under dispute.[35] DB Export was initially brewed as a 5.4% premium lager and with "Export" in the title to compete with international premium lagers. In 1994, the name was changed from DB Export to DB Export Gold, and in 1998 to simply Export Gold.
The Tui Brewery was established in 1889 inMangatainoka in theWairarapa region of North Island New Zealand by Henry Wagstaff and Edward Lyons Russell; it was taken over byDB Breweries in 1969. The brewery tower is shown in advertising campaigns for Tui Beer which feature a statement, such as "War will bring peace" followed by the dismissive tag line "Yeah right".Tui East India Pale Ale (Tui), a 4% amber lager, is the main brand.[citation needed]
Monteith's Brewery Company was originally a family-owned brewery on New Zealand's South Island West coast. DB Breweries bought it and closed itsGreymouth brewery in 2001; this was since reopened, however, and production also takes place atAuckland.[36]
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