AirTag was a French startup that was acquired byMorpho, at the time aSafran subsidiary, in 2015.[1][2] It was a mobile shopping and payments provider.[3][4]
AirTag was founded in 2006 by Jérémie Leroyer, Cyrille Porteret, Cedric Nicolas and Gunnar Graef. As of late 2012, investors had provided €6 million in seed capital,[5] following a second-round in 2011 when it secured €4 million.[6]
In October 2008, AirTag launched what it called the first NFCsoftware development kit (SDK). It included an NFC reader and four types of NFC tags.[7][8] In 2012, the company launched another SDK. This one included hardware for smartphone-based payments.[9]
In 2009, AirTag and its partner Netsize launchedAirtag Pad, an in-store terminal for clients to check their loyalty points, ask about tailored products, etc.Reebok hired it for its line ofGo Sport stores.[10]
Nokia C7, the world's first smartphone with an NFC chip, was able to pick up loyalty points and discount coupons on the phone, through a partnership with AirTag.[11]
AirTag builtMcDonald's France smartphone appGoMcDo[12] which was one of the first to integrate with Apple'sPassbook soon after the latter's initial launch withiOS 6 in 2012.[13][14][15]
In 2012,Carrefour's mobile app fornear-field communication (NFC) purchasing was built by AirTag.[16] In 2013, French newspaperL'Express ranked AirTag among the top 30 French internet startups.[17] That same spring, AirTag launchedKFC’s first mobile wallet to order and pay via smartphone;[18] three months later, 90% of those installing the app were placing orders through it.[19] Late that year, AirTag admitted it was not profitable.[5]
In 2014, the company had 50 employees when it launched mobile commerce applications forDia France[20][21][22] and forBrioche Dorée.[23]
On November 28, 2018, the sole shareholderIDEMIA Identity et Security France[24] (Courvevoie) decided to dissolve Airtag early without liquidation.[25]
Whereas AirTag said it launched the first NFC SDK in late 2008, industry magazineRFID Update said at the time that there were pre-existing SDK's fromNokia and from Alvin Systems.[7]
Morpho, a Safran subsidiary, has completed its acquisition of AirTag, a French startup specialized in new payment solutions for mobile
Airtag designed a single-use virtual bank card to make online purchases [Airtag a conçu une carte bancaire virtuelle à usage unique pour réaliser des achats en ligne]
there have been few NFC development tools released. AIRTAG claims its kit is the first, but Nokia and Turkish firm Alvin Systems are also known to have released NFC SDKs
Airtag propose un forfait à partir de 140 euros par mois pour l'ensemble de la prestation. Seule marque à avoir transformé l'essai à ce jour, Reebok, pour son concept de «shop in the shop» dans les magasins Go Sport.
Nokia équipe son nouveau modèle C7 d'une carte de fidélité NFC en peer-to-peer. En partenariat avec Airtag, la marque propose de cumuler des points de fidélité et de télécharger des coupons de réduction à distance, depuis le mobile
Airtag a ainsi développé des solutions basées sur les smartphones, permettant de supprimer le passage en caisse. La société est notamment à l'origine du service GoMcDo
l'application GoMcDo pour iOS6 est l'une des première en France à disposer de la fonctionnalité "ajouter à Passbook"
Airtag, fournisseur de solutions de Mobile Shopping vient de rendre compatible son application de commande et de paiement développée pour McDonald's avec l'application Passbook de l'iPhone [...] l'application GoMcDo pour iOS6 est l'une des première en France à disposer de la fonctionnalité "ajouter à Passbook"
28 - AIRTAG - Informatique, télécom, internet
Jeremie Leroyer, chief executive of Airtag, which built the app for KFC […] in the UK on Wednesday, with the goal to extend it across the country, then to the US and the rest of the world
Récemment, l'entreprise de près de 50 salariés fondée en 2006, a mis en place l'application m-commerce de l'enseigne de distribution Dia, sur un modèle click & collect, sa spécialité
Effectif 4,5 millions d'euros, 50 personnes Clients McDonald's, Casino, Carrefour City
The app was developed in partnership with mobile shopping solutions provider Airtag and Groupe Le Duff
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