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Wayback Machine
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10 May 2023 - 12 Jun 2025
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The Wayback Machine - https://web.archive.org/web/20250215082356/https://www.oracle.com/retail/marketing/
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  1. Industries
  2. Retail

Retail Marketing and Loyalty Solutions

Deliver timely, consistent, and compelling communications to convert browsers to buyers. Oracle Retail’s marketing solutions offer the power of a full retail marketing suite to help you personalize your marketing campaigns, exceed customer expectations, and build customer loyalty.

See retail omnichannel in action

The voice of the customer has become increasingly influential on brand perception and loyalty

Personalize marketing communications using a connected customer profile and real-time intelligence

Design and launch contextually relevant digital marketing campaigns at scale that enhance thecustomer experience for every individual and maintain context across the entire customer journey.

Increase customer retention with engagement-based loyalty and personalized offers

Build relationships with your largest and most valuable customers through loyalty and reward programs specifically targeted to them. Integrate your loyalty program across your entire ecosystem to deliver personalized experiences at every touchpoint.

Explore customer loyalty

Understand customers and their behavior

Deliver customer-specific insights derived from analysis of segmentation, demographics, market basket, product affinity, and promotion performance to design marketing programs that convert.

Explore consumer insights

Deliver frictionless customer service

Provide immediate service to shoppers on their preferred channel. Help service teams rapidly complete repetitive tasks using AI and machine learning so they can focus on delivering expert, tailored customer service experiences.

Perry Ellis International logo

“Customer Engagement integrated to our legacy systems and allowed us to move to Xstore Point of Service to deliver a superior in-store experience for our customers and associates.”

Luis Paez

Chief Information Officer, Perry Ellis International

How our customers experience Oracle Retail

Explore more customer stories
Carmen Steffens adopts Oracle Cloud CX to enhance its online shopping experience
Oracle helps The Vermont Country Store thrive during the pandemic by increasing ecommerce sales by 60%
Brazil’s Stix creates a new loyalty ecosystem using Oracle Customer Experience solutions

Find resources and more

Discover how retailers everywhere are leveraging retail technology

Oracle's Retail Asset Community Knowledge (RACK) portal is a treasure trove of material ranging from Oracle Retail customer journeys to global event proceedings and the latest updates on Oracle Retail roadmaps.

Join the RACK


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