When you look at most KLM planes, you’ll see the name “KLM Royal Dutch Airlines” written near the front of the aircraft, and the word “KLM” written on the tail, with a crown above it. However, did you know that some KLM Boeing 777 aircraft have a different livery, which reads “KLM Asia,” and has no crown, and no “Royal Dutch Airlines” branding?
I realized I’ve never written about this topic before, so I figured it would be interesting to discuss (and I only thought of this because a friend sent me a picture yesterday of a KLM Asia aircraft that he saw, and he was understandably confused).
In this post:
The interesting history of KLM Asia
Long story short, the reason that some KLM aircraft have KLM Asia branding involves the decades-long dispute between the Republic of China (Taiwan) and the People’s Republic of China (mainland China). KLM Asia was formed in 1995 as a wholly owned subsidiary of KLM, registered in Taiwan.
At the time, the People’s Republic of China imposed major sanctions against countries that recognized Taiwan. Among those was that airlines that flew to Taiwan couldn’t also serve mainland China, in addition to flights to Taiwan needing to avoid mainland China’s airspace.
However, the country allowed a loophole, whereby airlines could set up wholly owned subsidiaries that they’d use for flying to Taiwan, as long as those same aircraft didn’t also fly to mainland China. So that’s exactly what KLM did, by setting up KLM Asia — those KLM Asia planes could be used to fly to Taiwan and any destination other than mainland China, while the “regular” KLM planes could fly to mainland China.
From a passenger experience standpoint, these planes were always identical to other KLM aircraft, as they had the same seats, service, crews, etc. The difference was purely a technicality.
KLM wasn’t the only airline to do this at the time, as carriers like Air France and Swissair also set up subsidiaries. However, those subsidiaries aren’t maintained anymore, either because the airlines no longer fly to Taiwan, or because they’re no longer in business. KLM is the only European airline to still have such a subsidiary.
Is KLM Asia still needed nowadays?
While in many ways tension between the Republic of China and the People’s Republic of China is as high as ever, in terms of aviation, we’ve seen many restrictions lifted. Nowadays airlines can fly between Taiwan and mainland China without issue, so airlines don’t actually need to maintain subsidiaries anymore in order to serve both mainland China and Taiwan.
Nonetheless, I believe KLM currently has nine Boeing 777s that have the KLM Asia branding, and you’ll find them operating routes globally. Nowadays, KLM operates 4-5x weekly flights between Amsterdam and Taipei, which is the extent of the carrier’s service to Taiwan.
Frankly I’m not sure why KLM maintains its KLM Asia subsidiary nowadays, since it doesn’t serve much purpose anymore. Is it maintained because it would be more effort to get rid of it? Is it maintained to reflect the carrier’s large network to Asia? Is it maintained in the event that similar restrictions are introduced in the future? I always like think that OMAAT readers collectively know just about everything, so I’m curious if anyone has any insights on that.
Bottom line
KLM has several long haul aircraft with KLM Asia branding. This started in the 1990s, when KLM set up a subsidiary in Taiwan, as the People’s Republic of China banned airlines that also served the Republic of China. The easy workaround was to set up a subsidiary used for Taiwan flights, while serving mainland China with “mainline” aircraft.
While those restrictions are no longer in place, KLM continues with the KLM Asia on some 777s. Those planes fly globally, and are just like other KLM aircraft in every way, from the interiors, to the crews, to the service.
Have you flown on one of these KLM Asia aircraft?
justinGuestDecember 3, 2023, 8:36 pmThey should retire it alongside the 777-200s that they plan to retire
JimGuestNovember 28, 2023, 3:37 pmIs the Port of Kaohsiung not supported by International flights on Taiwan?
MetsNomadGuestNovember 28, 2023, 9:57 amBoth times I ever flew KLM were on KLM Asia Aircraft. The first was from Amsterdam to New York in 2009 aboard KLM Asia Boeing 777-200 registered PH-BQE (Epidaurus) and the second was also Amsterdam to New York in 2016 aboard another KLM Asia 777-200 registered PH-BQF (Ferrara City). There's no crown above KLM on the tail, there's no Dutch and European Union flag painted on the aircraft, and instead of "Royal Dutch Airlines" on...
Both times I ever flew KLM were on KLM Asia Aircraft. The first was from Amsterdam to New York in 2009 aboard KLM Asia Boeing 777-200 registered PH-BQE (Epidaurus) and the second was also Amsterdam to New York in 2016 aboard another KLM Asia 777-200 registered PH-BQF (Ferrara City). There's no crown above KLM on the tail, there's no Dutch and European Union flag painted on the aircraft, and instead of "Royal Dutch Airlines" on the side of the airplane, it says "荷蘭亞洲航空公司" (Netherlands Asia Aviation Company).
iamhereGuestNovember 27, 2023, 8:39 pmIt could be possible that the planes were never repainted but the subsidiary does not exist or is not in use anymore.
AndrewDiamondNovember 27, 2023, 5:50 pmThat is interesting! I'm flying AMS - TPE (burning the last of my VS points that I hoarded naively thinking ANA redemptions were going to be a good deal forever) this Thursday.
Solved my confusion before it happened!
TelstraGuestNovember 27, 2023, 5:46 pmWhat's even more interesting about most operations into TPE/Taiwan by foreign carriers (even Taiwanese carriers) is the need to "touch" Hong Kong on the way in/out if the flight path will cross over Mainland China. Take a look at KLM's and others' routes when they need to use Mainland Chinese airspace; it was exit/enter the Mainland by crossing over Hong Kong territory.
Weymar OsborneGoldNovember 27, 2023, 4:52 pmThis is only tangentially related, but something I've found odd is that Star Alliance Carrier EVA Air doesn't fly to the largest Star Alliance hub in Europe, Frankfurt, while Skyteam member China Airlines does. Conversely, China Airlines doesn't fly to Skyteam's biggest Europe hub, CDG, but EVA Air does. Anyone know what the story there is?
MichaelGuestNovember 27, 2023, 7:47 pmPerhaps they feel there isn't enough Taiwan traffic to support two alliance partners flying to a hub. In that case, it kinda sorta makes sense. AF can haul the Paris and connecting traffic, while CI can poach the O&D traffic to Frankfurt. Same story with LH and BR regarding CDG.
ARIESGuestNovember 29, 2023, 11:09 amFrom my limited understanding, there are restrictions in place as only one Taiwanese airline is allowed to operate between many EU countries and Taipei (with the exception of Vienna). Perhaps CI's service to FRA and BR's service to CDG predates the airlines joining their respective alliance?
BrianairGuestNovember 27, 2023, 4:39 pmIt seems like JAL (Japan Asia) and ANA (ANK) were the only Asian airlines to do this subsidiary thing to fly to both Taiwan and China. I think Korean Air, Malaysia Airlines, snd Singapore Airlines flew to both countries yet they didn’t have Taiwanese subsidiaries. I wonder why. Also, one of the former Asia subsidiaries not mentioned yet is Qantas with Australia Asia.
VinodGuestNovember 27, 2023, 12:46 pmBA used to have the same strategy - several planes were painted in British Asia Airways livery.
VladGGoldNovember 27, 2023, 10:55 amHah, I saw one such 777 at AMS just yesterday morning and wondered what it was all about! Thanks!
ZTravelMemberNovember 27, 2023, 9:41 amReally interesting blog! I’ve flown these planes but never knew the reason behind it… I thought it was just a marketing thing! Thanks for sharing Ben!
VT-CIEDiamondNovember 27, 2023, 8:44 amNot the only KLM 777 with a non-standard livery! There are also PH-BVA, with an orange front, and PH-BVD, in the SkyTeam livery. I’d know — I’ve flown the latter from Singapore to Denpasar!
Franklin W. DixonGuestNovember 27, 2023, 8:40 amBloody stupid political crap from politicians who have too much time on their hands! If I were the CEO of KLM, I would just stop flying to Taiwan and China if they insist on jerking the rest of the world around!
NateNateMemberNovember 27, 2023, 8:28 amI remember once flying Japan Asia Airways, JAL's version of KLM Asia, from Hong Kong (Kai Tak Airport) to Delhi. At that time, CX didn't fly to Delhi for some reason, so we flew JAA.
LDGuestNovember 27, 2023, 8:12 amMore re-hashed old news! Like all the repeated trip-reports of the same airline, same seat and similar service. ZZZZzz. Maybe there aren't any new exciting aviation-related subjects anymore. Perhaps a change in the 'direction' of OMAAT??
TravelinWillyDiamondNovember 27, 2023, 8:26 amSomeone needs a new blog to read. There are so, so, so, so many out there. Perhaps a change in the blogs you read??
- Ben SchlappigOMAATNovember 27, 2023, 8:35 am
@ LD -- a) Not sure how it's re-hashed, as I've never covered it before, and I think many people find it interesting? b) I'm not sure how I keep reviewing the "same seat," as all my recent flight reviews have been on products I haven't reviewed before? c) Any tips for what direction you'd like the blog to take, if it's not flight reviews, covering news (as I do), and interesting historical stories (like this one)?
KevinGuestNovember 27, 2023, 5:46 pmPerhaps LD needs to head off elsewhere!
BrunoGuestNovember 27, 2023, 8:01 amI've been told by my family members working at KLM that it has to do with the crown in the logo and the airline having a "royal" predicate. Unlike other flag carriers that do not carry a government affiliated symbol.
In the Netherlands, the King is part of the Government (he heads it) and if his crown is flying to Taipei, it would mean that the Dutch Government supports an independent Taiwan and the PRC...
I've been told by my family members working at KLM that it has to do with the crown in the logo and the airline having a "royal" predicate. Unlike other flag carriers that do not carry a government affiliated symbol.
In the Netherlands, the King is part of the Government (he heads it) and if his crown is flying to Taipei, it would mean that the Dutch Government supports an independent Taiwan and the PRC would apparently take issue with this. I don't know whether this is KLM/the Netherlands being cautious or whether this is a PRC demand.
HkCaGuGuestNovember 27, 2023, 9:46 amReally has to do with the Dutch monarch? Across the North Sea you have another monarch of 15 countries and he (and his mother) sort of recognizes both PRC and ROC.
IcarusGuestNovember 27, 2023, 12:45 pmIt is. In the first instance KLM is the only European carrier operating to Taiwan. It also represents the crown by literally having one in its logo
Neither Virgin nor British Airways fly to Taiwan and do not feature a royal insignia in their logos.
KLM Asia was set up to allow them to fly to both China and TPE on the basis the crown was removed as it was seen as recognition...
It is. In the first instance KLM is the only European carrier operating to Taiwan. It also represents the crown by literally having one in its logo
Neither Virgin nor British Airways fly to Taiwan and do not feature a royal insignia in their logos.
KLM Asia was set up to allow them to fly to both China and TPE on the basis the crown was removed as it was seen as recognition by the government. In fact the KLM crown is also used by other Dutch companies, and isn’t exclusively used by the airline as it’s a sign of royal approval.
XPLDiamondNovember 27, 2023, 12:48 pmHkCaGu, in fact neither the UK, nor any other nation, nor any multilateral institution, recognizes both PRC and ROC. It would be an interesting thought experiment to speculate what might happen were a nation to unilaterally recognize both, but no one has actually done so.
WingsloverGuestNovember 27, 2023, 7:49 amAs someone already mentioned, JAL operated their subsidiary JAA to Taiwan in the past, but there was also Swissair Asia, British Asia Airways, Air France Asie and Australia Asia Airlines (and maybe a few other airlines?)
ChuckMOMemberNovember 27, 2023, 7:23 amOddly enough, neither Pan Am nor Northwest had to set up an "Asia" branded subsidiary to operate to Taiwan, after gaining rights to PRC. I wonder what the story is there?
- Ben SchlappigOMAATNovember 27, 2023, 7:43 am
@ ChuckMO -- Great question! Well, Pan Am went out of business before 1995, so that's why there was no Asia subsidiary, as it wasn't needed at the time. As far as Northwest goes, I'd be curious to know the answer as well. Any OMAAT readers have insights?
A_JapaneseGoldNovember 27, 2023, 8:18 amI googled and found interesting article on the development of US-China aviation relationship, since first signing bilateral aviation agreement in 1980. US designated PanAm and China designated CAAC (former national airline monopoly later transformed into Ai China, China Eastern and China Southern) as the operator.
According to that article, in 1981, PanAm began air service from New York to Beijing via Tokyo and CAAC began service from Beijing to SF and NY for CAAC (via...
I googled and found interesting article on the development of US-China aviation relationship, since first signing bilateral aviation agreement in 1980. US designated PanAm and China designated CAAC (former national airline monopoly later transformed into Ai China, China Eastern and China Southern) as the operator.
According to that article, in 1981, PanAm began air service from New York to Beijing via Tokyo and CAAC began service from Beijing to SF and NY for CAAC (via Anchorage?). At that time, PanAm did not serve to Taipei.
In 1983, PanAm began service to Taipei from Tokyo and furious China demanded US to change designated operator from PanAm to other airline which did not serve Taipei. US rejected the demand and threatened to revoke CAAC rights to fly to US, which was highly profitable at that time. China ultimately conceded and turned blind eyes to PanAm. Afterwards, Northwest also began service to Taiwan and China from Japan and Hong Kong (then British colony) but never sanctioned.
Surprisingly, direct service between US and China was not commenced until 1996, by Northwest Airlines from Detroit to Beijing.
HkCaGuGuestNovember 27, 2023, 10:42 am@Ben: This "Asia" thing was from the 1970s and 1980s. Cross-strait relations warmed up starting in the late 1980s. KLM was a late comer--Japan Asia was created in 1975.
KIR@GCMGuestNovember 27, 2023, 7:36 pmI used to fly on Continental Micronesia which also flew to some countries in Asia but cant remember if TPE was one of the destinations?
Pam ThickettGuestNovember 27, 2023, 9:13 pmYes, Continental Micronesia did fly to Taipei.
starwalkerMemberNovember 27, 2023, 8:24 amProbably similar to recent years Chinese authorities demanding airlines to label Taiwan as Taiwan, China, this did not affect US airlines as well. China simply does not have enough power to threaten US companies.
A_JapaneseGoldNovember 27, 2023, 8:39 amAccording to news in those days, PamAm exited Taipei in 1978 in expectation of new service to mainland China, but new service to China was loss-making and Tokyo-Taipei was expected to be highly profitable - so PanAm would lose nothing if they are kicked out of China. Also Reagan administration was hardline against China in 1983.
derekGuestNovember 27, 2023, 11:04 amNot true.
United Airlines, Delta, Marriott, and others were threatened by the People's Republic of China even in recent years. That is why United's website lists omits the country for Taipei when booking a flight but has the city and country, like Paris, France, for other cities. It was a compromise after PRC demanded that Taipei, China be used. PRC might demand that UA use the designation "Washington DC China" someday!
US carriers were not...
Not true.
United Airlines, Delta, Marriott, and others were threatened by the People's Republic of China even in recent years. That is why United's website lists omits the country for Taipei when booking a flight but has the city and country, like Paris, France, for other cities. It was a compromise after PRC demanded that Taipei, China be used. PRC might demand that UA use the designation "Washington DC China" someday!
US carriers were not required to have subsidiaries in China because the airlines are not associated with the federal government.
PRC and America should recognize Taiwan's right to insist. We are not Hamas who refuse to acknowledge Israeli right to exist.
Tim DunnDiamondNovember 27, 2023, 8:49 amalthough the US supports Taiwan and has done so to an increasingly stronger degree recently, it does not officially recognize it.
Taiwanese PrideGuestNovember 27, 2023, 6:49 amJapan Asia Airways folded back to JAL. ANA stopped flying ANK to Taiwan.
Similarly, China said China Airlines couldn’t fly to Australia and Canada, hence the development of Mandarin Airlines which operated 747s to these routes.
China Airlines and Eva were also forced to remain in Haneda when Narita opened, because Chinese airlines didn’t want to operate in the same airport.
HkCaGuGuestNovember 27, 2023, 10:36 amAnd China Airlines is still called "チャイナ エアライン" in Japan, transliterated from English, instead of being "directly" associated with "China" as in "Zhonghua".
A_JapaneseGoldNovember 27, 2023, 11:41 amI heard China airlines called 中華航空 in the past in Japan. But after tragic crash of China Airline flight 140 at Nagoya airport in 1994, they changed the name to チャイナエアライン as the image of 中華航空 was so tarnished in Japan.
vlcncGuestNovember 27, 2023, 6:47 amIt is an odd anomaly. I don't know if its also because they still use Taipei as a base, I note they do a lot of fifth-freedom routes and often swap the final destination, but Taipei is always the mid stopping point.
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@ LD -- a) Not sure how it's re-hashed, as I've never covered it before, and I think many people find it interesting? b) I'm not sure how I keep reviewing the "same seat," as all my recent flight reviews have been on products I haven't reviewed before? c) Any tips for what direction you'd like the blog to take, if it's not flight reviews, covering news (as I do), and interesting historical stories (like this one)?
Taiwan had no desire for this nonsense. It was purely PRC and their desire to not acknowledge the reality that Taiwan is an independent country.
<em>Someone</em> needs a new blog to read. There are so, so, so, so many out there. Perhaps a change in the blogs you read??

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