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https://www.wsj.com/articles/SB945128440385048945
Disney Hires Away Nike MarketerFor Consumer-Products Division
Walt Disney Co. shook up one ofits weakest operating units, naming a veteran marketing executive fromNike Inc. president of itsconsumer-products division.
In naming Andrew P. Mooney president of Walt Disney Consumer ProductsWorldwide, Disney seemed to acknowledge the need for a more cutting-edgeapproach to marketing its branded merchandise. Mr. Mooney, 44 years old, ischief marketing officer and head of global apparel at Nike, whose brand haslargely maintained its cachet over time. Disney merchandise has sufferedunder the growing perception that it has gone stale.
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