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Dr. Hong Yu
Associate Professor at RM/TRSM/RU

Profiling Chinese Fashion Shoppers in Beijing: Mall Activities, Shopping Outcome, and Demographics

China’s burgeoning consumer market has drawn increased attention from the global business community. With the Chinese economy boasting an average growth rate of 9.9% per year since 1981, the country’s retail sales continue to gain momentum. In 2006, China’s retail revenue totalled about $860 billion-the seventh-largest market in the world-and this figure is projected to grow to $2.4 trillion by 2020

Xiaohua Lin & Shaw Tao
Professor at GMS/TRSM/RU

Transnational entrepreneurs: Characteristics, drivers, and success factors

Recent literature considers the significance and determinants of transnational entrepreneurship arising from the immigrant communities. However, empirical evidence remains fragmented, largely due to the contextual diversity of the phenomenon. Using data collected from the Chinese Canadian community, the current study examines the transnational entrepreneurs’ characteristics, drivers, and factors affecting their successes.

Dr. Hong Yu
Associate Professor at RM/TRSM/RU

Challenges in Western-Chinese business relationships: the Chinese perspective

As the world’s third largest country, home to one-fourth of the world’s population, and the fastest growing economy in the world, China offers enormous market opportunities for the world. In order to increase trade with China, global companies must be equipped with a more thorough understanding of China.

Dr. Shuguang Wang
Professor at Dept. of Geography/FA/RU

China's New Retail Economy: A Geographic Perspective

Retail is the essential link between production and consumption. The dynamics of a nation’s economy cannot be fully understood without a good understanding of its retail sector. This book is written to achieve three broad objectives. First, it provides a comprehensive assessment of the changes in consumption patterns in China, the current size of the Chinese consumer market,