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The Wayback Machine - https://web.archive.org/web/20200802014337/https://www.alexa.com/siteinfo/huffpost.com
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huffpost.com Competitive Analysis, Marketing Mix and Traffic

Welcome to Alexa's Site Overview

Enter a site above to get started.

Overview

Find, Reach, and Convert Your Audience

Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool.

Discover even more ideas with a free trial of Alexa's Advanced Plan. You'll find the tools you need to drive more traffic, including:

  • Keyword research
  • Competitive analysis
  • Content and SEO audits
  • Audience analysis
  • Website traffic statistics

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Keyword opportunities breakdown

Keyword Opportunities Breakdown

These are customized keyword recommendations this site could target to drive more traffic.

Keyword Gaps
Keywords driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
Popular keywords within this site's competitive power.
Buyer Keywords
Keywords that show a high purchase intent.
Optimization Opportunities
Very popular keywords already driving some traffic to this site.

Keyword Opportunities Breakdown

These are customized keyword recommendations this site could target to drive more traffic.

Keyword Gaps
Keywords driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
Popular keywords within this site's competitive power.
Buyer Keywords
Keywords that show a high purchase intent.
Optimization Opportunities
Very popular keywords already driving some traffic to this site.

223.1 k
Keyword Opportunities

Top industry topics by social Engagement

Top Industry Topics by Social Engagement

Topics that this site and its competitors published articles on that were mentioned in public Twitter or Reddit posts.
The competitors list can be found next to the search input field above.

judiciary committee
donald trump
united states politics

Average Engagement

Average Engagement

The average engagement per article on Twitter and Reddit for articles relevant to this topic

This Site
568
Competitor Avg.

Competitor Avg.

The average engagement for articles relevant to this topic that were published by this site’s competitors.
The competitors list can be found next to the search input field above.

1,196
Total Avg.

Total Avg.

The average engagement for articles relevant to this topic that were published by this site and its competitors.

1,110

Average Engagement

Average Engagement

The average engagement per article on Twitter and Reddit for articles relevant to this topic

This Site
499
Competitor Avg.

Competitor Avg.

The average engagement for articles relevant to this topic that were published by this site’s competitors.
The competitors list can be found next to the search input field above.

1,243
Total Avg.

Total Avg.

The average engagement for articles relevant to this topic that were published by this site and its competitors.

1,094

Average Engagement

Average Engagement

The average engagement per article on Twitter and Reddit for articles relevant to this topic

This Site
471
Competitor Avg.

Competitor Avg.

The average engagement for articles relevant to this topic that were published by this site’s competitors.
The competitors list can be found next to the search input field above.

1,012
Total Avg.

Total Avg.

The average engagement for articles relevant to this topic that were published by this site and its competitors.

929
t401
#50addd
judiciary committee
1109.7041034409062
t6
#6a5d92
donald trump
1094.0813365470958
t433
#e2984a
united states politics
928.8933697483875
Social Engagement Analysis

Comparison metrics

Comparison Metrics

These metrics show how this site compares to its competitors. The competitors list can be found next to the search input field above.

Comparison Metrics

These metrics show how this site compares to its competitors. The competitors list can be found next to the search input field above.

Search Traffic

The percentage of organic search referrals to this site.

Search Traffic Competitor Average

The average search traffic percentage for this site's competitors.

The competitors list can be found next to the search input field above.


Bounce rate

Percentage of visits to the site that consist of a single pageview.

Bounce rate Competitor Average

The average bounce rate for this site's competitors.

The competitors list can be found next to
the search input field above.


Search Traffic

Search Traffic

The percentage of organic search referrals to this site.

This site
29.1%
Comp. Avg.

Competitor Average

The average search traffic percentage for this site's competitors.

The competitors list can be found next to the search input field above.

29.2%
Bounce rate

Bounce rate

Percentage of visits to the site that consist of a single pageview.

This site
69.2%
Comp. Avg.

Competitor Average

The average bounce rate for this site's competitors.

The competitors list can be found next to
the search input field above.

65.4%
Competitive Analysis

Top Keywords by traffic

Top Keywords by Traffic

Top organic keywords that are driving traffic to this site.

Top Keywords by Traffic

Top organic keywords that are driving traffic to this site.

Search Traffic

The percentage of organic search referrals to this site that come from this keyword.

TOP KEYWORDS BY TRAFFIC

Top Keywords by Traffic

Top organic keywords that are driving traffic to this site.

Search Traffic

Search Traffic

The percentage of organic search referrals to this site that come from this keyword.

huffington post
1.66%
google flights
0.66%
ikea
0.52%
best buy
0.47%
trump
0.38%
Top Keywords

Similar Sites by Audience Overlap

Similar Sites by Audience Overlap

Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap.

How to use similar sites

Similar Sites by Audience Overlap

Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap.

How to use similar sites

Site’s Overlap Score

A relative level of audience overlap between this site and similar sites. Audience overlap score is calculated from an analysis of common visitors and/or search keywords.

A site with a higher score shows higher audience overlap than a site with lower score.

Overlap score

Site’s Overlap Score

A relative level of audience overlap between this site and similar sites. Audience overlap score is calculated from an analysis of common visitors and/or search keywords.

A site with a higher score shows higher audience overlap than a site with lower score.

Similar sites
Alexa Rank
20.6
692.0
19.5
586.0
19.3
1,259.0
18.6
1,220.0
18.6
1,567.0
Audience Report

Alexa rank 90 day trend

Alexa Rank 90 Day Trend

Alexa Rank is an estimate of this site's popularity.

The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.

This chart shows the Alexa Rank trend for this site over a trailing 90 day period.

Alexa Rank 90 Day Trend

Alexa Rank is an estimate of this site's popularity.

The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.

This chart shows the Alexa Rank trend for this site over a trailing 90 day period.

Daily Time on Site

Average time in minutes and seconds that a visitor spends on this site each day.

This site ranks:
#824
in global internet engagement
2:38
Daily Time on Site

Daily Time on Site

Average time in minutes and seconds that a visitor spends on this site each day.

Traffic Metrics

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. UseAlexa's keyword research tools to:

  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

Sign up for a free trial of our Advanced Plan to access all of our keyword andSEO analysis tools.


Start Your Free Trial

Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg. Traffic to Competitors

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

kamala harris
63Avg. Traffic to Competitors
65Search Popularity
valerie jarrett
59Avg. Traffic to Competitors
64Search Popularity
brett kavanaugh
58Avg. Traffic to Competitors
71Search Popularity
paul manafort
58Avg. Traffic to Competitors
65Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this site

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

taylor swift
66Relevance to this site
67Search Popularity
donald glover
25Relevance to this site
64Search Popularity
cardi b
73Relevance to this site
70Search Popularity
keanu reeves
38Relevance to this site
62Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg. Traffic to Competitors

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

art of the deal
49Avg. Traffic to Competitors
78Organic Competition
trump approval rating
48Avg. Traffic to Competitors
64Organic Competition
ohio special election
45Avg. Traffic to Competitors
79Organic Competition
paul manafort plea deal
45Avg. Traffic to Competitors
78Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

cant focus
20Search Popularity
1.97%Organic Share of Voice
ellen rohr
15Search Popularity
3.9%Organic Share of Voice
buddhist meditation
31Search Popularity
0.45%Organic Share of Voice
vanilla beaver
15Search Popularity
4.68%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

Sign up for a free trial of our Advanced Plan for access to all of our content tools.


Start Your Free Trial

Top Social Topics

Top topics by total engagement amongst this site and it's competitors

Top Social Topics

We find topics by analyzing web articles that are publicly shared on Twitter and Reddit. We determine top topics for this site by the total engagement with tweets or Reddit posts that mention an article that is relevant to the topic and was published by this site or its competitors.
Topics are based on engagement from the past year, updated monthly.

judiciary committee

Avg. Engagement

Avg. Engagement

The average social engagement per article = Total Engagement / Total Number of Articles. Total Engagement = (Twitter retweets + replies + likes) + (Reddit comments + voting activity).

Total Articles

Total Articles

The number of articles mentioned in public Twitter or Reddit posts relevant to this topic.

This Site
568Average Engagement
2,569Total Articles
Competitor Avg.

Competitor Avg.

The average amongst this site’s competitors.
The competitors list can be found next to the search input field at the top of this page.

1,196Average Engagement
4,037Total Articles

donald trump

Avg. Engagement

Avg. Engagement

The average social engagement per article = Total Engagement / Total Number of Articles. Total Engagement = (Twitter retweets + replies + likes) + (Reddit comments + voting activity).

Total Articles

Total Articles

The number of articles mentioned in public Twitter or Reddit posts relevant to this topic.

This Site
499Average Engagement
4,226Total Articles
Competitor Avg.

Competitor Avg.

The average amongst this site’s competitors.
The competitors list can be found next to the search input field at the top of this page.

1,243Average Engagement
4,233Total Articles

united states politics

Avg. Engagement

Avg. Engagement

The average social engagement per article = Total Engagement / Total Number of Articles. Total Engagement = (Twitter retweets + replies + likes) + (Reddit comments + voting activity).

Total Articles

Total Articles

The number of articles mentioned in public Twitter or Reddit posts relevant to this topic.

This Site
471Average Engagement
2,633Total Articles
Competitor Avg.

Competitor Avg.

The average amongst this site’s competitors.
The competitors list can be found next to the search input field at the top of this page.

1,012Average Engagement
3,644Total Articles

Social Engagement

The total articles and average engagement across all sites

Social Engagement

Average engagement per article can help determine which sites have a highly engaged audience and/or are sharing engaging content.
Social engagement based on the past year, updated monthly.

Total Articles

Total Articles

The number of articles published by the site that were mentioned in public Twitter or Reddit posts.

Avg. Engagement

Avg. Engagement

Average social engagement per article for the site = Total Engagement / Total Number of Articles. Total Engagement = (Twitter retweets + replies + likes) + (Reddit comments + voting activity).

217,496Total Articles
145Avg. Engagement
138,554Total Articles
564Avg. Engagement
67,800Total Articles
678Avg. Engagement
40,634Total Articles
292Avg. Engagement
194Total Articles
148Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Popular Articles

Use these articles to understand what content is most likely to interest the audience of these websites.
Based on articles from the past year, updated monthly.

Total Engagement

Total Engagement

The number of times that people engaged with public tweets or Reddit posts that mention the article: (retweets + replies + likes) + (Reddit comments + voting activity).

Total Shares

Total Shares

The number of times that this article was shared on Twitter or posted on Reddit: (Twitter tweets + retweets) + Reddit posts

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

Get Started

Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa'scompetitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


Start Your Free Trial

Traffic Sources

Percentage overall site traffic from each channel
thehill.com
37.4%
politico.com
33.7%
huffpost.com
29.1%
buzzfeednews.com
24.1%
huffingtonpost.com
21.7%

Referral Sites

Sites by Referrals

Ordered by how many other websites link to them, which can be used to evaluate a site's reputation on the internet.

About Sites Linking In

# Referral Sites

Also referred to as 'Sites Linking In', this is the number of sites linking to huffpost.com that Alexa's web crawl has found.

About Sites Linking In
Sites by how many other sites drive traffic to them

Sites by Referrals

Ordered by how many other websites link to them, which can be used to evaluate a site's reputation on the internet.

About Sites Linking In
# Referral
Sites

# Referral Sites

Also referred to as 'Sites Linking In', this is the number of sites linking to huffpost.com that Alexa's web crawl has found.

About Sites Linking In

Top Keywords

Search Traffic

The percentage of organic search referrals to this site that come from this keyword.

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Search
Traffic

Search Traffic

The percentage of organic search referrals to this site that come from this keyword.

Share of
Voice

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

huffington post
1.66%
3.04%
google flights
0.66%
0.18%
ikea
0.52%
0.35%
best buy
0.47%
0.18%
trump
0.38%
0.28%
huffpost.com
  • huffpost.com
  • huffingtonpost.com
  • thehill.com
  • politico.com
  • buzzfeednews.com

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

siteInfo.audience.overlap.table.headers.overlap_tooltip.title

A relative level of audience overlap between this site and similar sites. Audience overlap score is calculated from an analysis of common visitors and/or search keywords.

A site with a higher score shows higher audience overlap than a site with lower score.

A relative level of audience overlap between this site and similar sites. Audience overlap score is calculated from an analysis of common visitors and/or search keywords.

A site with a higher score shows higher audience overlap than a site with lower score.

siteInfo.audience.overlap.table.headers.metric_two_tooltip.title

A relative level of audience overlap between this site and similar sites. Audience overlap score is calculated from an analysis of common visitors and/or search keywords.

A site with a higher score shows higher audience overlap than a site with lower score.

Site’s Overlap Score

Site’s Overlap Score

A relative level of audience overlap between this site and similar sites. Audience overlap score is calculated from an analysis of common visitors and/or search keywords.

A site with a higher score shows higher audience overlap than a site with lower score.

Site’s Overlap Score

Site’s Overlap Score

A relative level of audience overlap between this site and similar sites. Audience overlap score is calculated from an analysis of common visitors and/or search keywords.

A site with a higher score shows higher audience overlap than a site with lower score.

Similar Sites to This Site
Alexa Rank

Alexa Rank

An estimate of this site's popularity.

The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.

Updated Daily.


E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

Measure your site's popularity with Alexa's traffic analysis tools. Sign up for one of our pro plans to certify your site and access:

  • Sites Linking In
  • Site Traffic Data
  • All Traffic Sources
  • All Visitors by Country
  • All Country Alexa Ranks
  • Site Keywords

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Alexa Rank
Estimate

Estimated Metrics

Estimates are based on traffic patterns across millions of web users throughout the world, and use data normalization to correct for biases.

About estimated metrics

Estimated Metrics

Estimates are based on traffic patterns across millions of web users throughout the world, and use data normalization to correct for biases.

About estimated metrics

This site ranks:
143

# 824

In global internet traffic and engagement over the past 90 days

Alexa Rank#
90 days ago
#
Today
#
Country Alexa Rank

#

Audience Geography
Estimate

Estimated Metrics

Estimates are based on traffic patterns across millions of web users throughout the world, and use data normalization to correct for biases.

About estimated metrics

Estimated Metrics

Estimates are based on traffic patterns across millions of web users throughout the world, and use data normalization to correct for biases.

About estimated metrics

All visitors to this site in the past 30 days

Visitors by Country
  • 🇺🇸 United States
    74.3%
  • 🇮🇳 India
    4.1%
  • 🇲🇽 Mexico
    2.6%
United States
🇺🇸
74.3% of Site Traffic
India
🇮🇳
4.1% of Site Traffic
Mexico
🇲🇽
2.6% of Site Traffic

Site Metrics
Estimate

Estimated Metrics

Estimates are based on traffic patterns across millions of web users throughout the world, and use data normalization to correct for biases.

About estimated metrics

Estimated Metrics

Estimates are based on traffic patterns across millions of web users throughout the world, and use data normalization to correct for biases.

About estimated metrics

All visitors to this site

Engagement

Past 90 Days

1.662%

Daily Pageviews per Visitor

2:38

Daily Time on Site

Daily Time on Site

Average time in minutes and seconds that a visitor spends on this site each day.

Daily Time on Site

Average time in minutes and seconds that a visitor spends on this site each day.

69.2%1%

Bounce rate

Bounce rate

Percentage of visits to the site that consist of a single pageview.

Bounce rate

Percentage of visits to the site that consist of a single pageview.

Traffic Sources

Past 30 Days
Search

Search Traffic %

The percentage of traffic that comes from both organic and paid search.

Search Traffic %

The percentage of traffic that comes from both organic and paid search.

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Social

Start free trial for alllink

Referral

Start free trial for alldirect

Direct

Site Flow

Past 60 Days
Visited just before

Visited just before

Sites that people visited immediately before this one.

Visited just before

Sites that people visited immediately before this one.


31% google.com

7.57% facebook.com

3.2% twitter.com

3.04% cnn.com

2.45% yahoo.com

Visited right after

Visited right after

Sites that people visited immediately after this one.

Visited right after

Sites that people visited immediately after this one.


26.4% google.com

6.23% facebook.com

4.16% twitter.com

3.74% youtube.com

3.07% cnn.com

8,603 Total Sites Linking In

Total Sites Linking In

Sites that link to this site, recalculated weekly.

Calculating Sites Linking In

Total Sites Linking In

Sites that link to this site, recalculated weekly.

Calculating Sites Linking In

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Additional Marketing Tools

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audit_tool
Recurring Site Auditsgive you an action plan to keep your site fully optimized for search.
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Audience Analysis Toolsidentify the sites and topics your audience cares about most.
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Backlink Analysis Toolsidentify link building and partnership opportunities to help grow your authority and traffic.

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