The image campaign REACT NOW by The Danish Red Cross was intended as a reminder to the Danes that the challenges in Africa and the rest of the world is forever important.

To illustrate the importance of a massive national attention to the African problems, Copen Hagen Agency designed an oversized flag, featuring the Red Cross and used it in a series of imagery. The models used, were famous Danish people, working through the campaign as ambassadors for The Red Cross. In addition Lollys Laundry were asked to design a T-shirt matching the campaign, Illustrating Africa and worn by the models in the campaign.

Photography by Jonas Bie
Models are Nikolaj Coster-Waldau, Andrea Elisabeth Rudolph, Remee, Emma Leth, Pilou Asbæk, Christian Bitz and Ibi Støvring