
Satellite Master Antenna Television (SMATV) A SMATV usually serves a housing complex or hotel. Here the television signals are received via satellite and over the air broadcast stations and distributed to the units by coaxial cable. Households may be charged a fee for maintenance of a SMATV. (1)- Local Spot Advertising bought on one station in one market. These sales are usually handled by the TV station. (2)- National Spot Advertising bought by national advertisers in several markets of their own selection. These sales are handled by the local TV station representatives. |