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Philip J. Brown, a textile chemist at Clemson University in South Carolina,remembers some niche markets that did not last. Scratch-and-sniff clothing isone example. Pleasantly scented, tiny polymer beads were added to clothing,such as within a strawberry appliqué on a shirt.

“If you saw a girl wearing a top with a strawberry on it, you could scratchit and you would smell strawberry,” Brown said. Those clothes were a fadin his home country of England at one time. Then there were menthol pajamas,scented to open the nasal passages of people suffering from colds, ensuring agood night’s sleep. “I didn’t see that go too big in themarket,” he said.