Chevrolet sponsored through its community initiative, Chevy R.O.C.K.: Reaching Out to Communities and Kids. Chevy R.O.C.K. is Chevrolet's response to the nation's top priority of providing young people with safe schools and communities to ensure they develop the skills needed to grow to their full potential.
With Chevrolet's support, is educating and conducting outreach to teachers and students on how to start chapters; developing and enhancing its educational materials; providing technical assistance to new and existing chapters; sponsoring the Youth Advisory Board's activities and helping to create an awareness for nationwide.
ARE ROCKIN' IN 2003-2004
National and Chevy R.O.C.K. conducted another successful year! With Chevrolets national sponsorship of through its community initiative, Chevy R.O.C.K. (Reaching Out to Communities and Kids), focused on four venues in the fall of 2003. The venues included: ¨St. Louis, MO on October 9, 2003 ¨Philadelphia, PA on October 23, 2003 ¨Nashville, TN on November 13, 2003 ¨San Francisco, CA on November 20, 2003 The team will held one-day implementation workshops to increase awareness of SAVE and helped establish new chapters in these areas. The National staff also traveled to Detroit in September for a one-day Roundtable for established chapters in this area. Thank you, Chevrolet, for your continued support and partnership in helping us grow nationwide. Special Thanks to the following Chevrolet Dealers for supporting local SAVE chapters through the Chevy R.O.C.K. (Reaching Out to Communities and Kids) Initiative. Andean Motor Company Atlanta, GA | Bartow Chevrolet Tampa, FL | Berglund Chevrolet Roanoke, VA | Buff Whelan Chevrolet Detroit, MI | Classic Chevrolet Pittsburgh, PA | Cox Chevrolet Tampa, FL | | John L. Sullivan Chevrolet Sacramento, CA | John Thornton Chevrolet Atlanta, GA | McElwain Motors Pittsburgh, PA | Michael Holley Chevrolet Tampa, FL | Mike Savoie Chevrolet Detroit, MI | Nimnicht Chevrolet Jacksonville, FL | Poway Chevrolet San Diego, CA | Sable Chevrolet Pittsburgh, PA | Stone Mountain Chevrolet Atlanta, GA | Terry Labonte Chevrolet Greensboro, NC | Vann Gannaway Chevrolet Orlando, FL |
During 2003 the Chevy R.O.C.K. Matching Grant Program expanded to 23 cities nationwide. This program provides matching grants to qualifying Chevrolet dealer-supported nonprofit youth organizations, such as local chapters, to help Chevrolet dealers strengthen their current commitments to youth in their communities. Chevrolet dealers in the following cities were eligible to apply for a 2003 matching grant on behalf of local youth organizations: Atlanta, GA | Harrisburg,PA | Roanoke, VA | Austin, TX | Jacksonville, FL | Sacramento, CA | | Detroit, MI | Kansas City, MO | San Antonio, TX | Fresno, CA | Monterey, CA | San Diego, CA | Grand Rapids, MI | Nashville, TN | San Francisco, CA | Green Bay, WI | Orlando, FL | St. Louis, MO | Greensboro, NC | Philadelphia, PA | Tampa, FL | Greenville, SC | Pittsburgh, PA |
Actvities Shift into High Gear We thank Chevrolet for their continued commitment to help increase the number of chapters and members nationwide and to raise awareness of In addition to supporting the national office, here is a list of other /Chevrolet activities for 2002-2003:
- 2002-2003 Workshops: Atlanta, GA (September 18), Pittsburgh, PA (October 2), Green Bay, WI (October 16), San Francisco, CA (November 7), Detroit, MI (November 13), Austin, TX (January 22) and Kansas City, MO (February 5)
- Media relations outreach to build awareness of SAVE
- Technical support to new chapters
- Sponsor of 2003 Summit on March 29, 2003
to Select NASCAR Events to Increase Awareness
What do Chevrolet, NASCAR drivers, and Looney Tunes have in common? A fun way to support an important cause and as part of Chevrolet's community service initiative Chevy R.O.C.K., they did just that in Charlotte, NC and Richond, VA.  As part of Chevrolet's continued commitment to youth and the community, Chevrolet held a pre-race at the Monte Carlo 400. NASCAR drivers and their Looney Tune teammates raced a golf cart around the track five times as the pre-race. Jeff Green and Daffy Duck won the race. On behalf of the winners, Chevrolet donated $1,000 to a local Students Against Violence Everywhere (SAVE) chapter in Richmond, Virginia. Chapters & Increase Membership Since August 2000- 375 new Chapters were started nationwide
- 50 percent increase in student membership, bringing total membership to over 90,000
Between August and December 2001, Chevrolet sponsored workshops in Detroit, Orlando, San Antonio, San Diego, and Tampa. More than 300 local educators, students and school resource officers learned about and how to organize chapters in their schools. We thank all of the Chevrolet dealers and employees who hosted and attended our workshops at these events. Due to Chevrolet's support, has been able to reach out to thousands of adults and students nationwide with the message and start new chapters. Chapters We want to thank Chevrolet and its select local dealers for donating $18,000 through the 2001 Chevy R.O.C.K. Matching Grant Program to support chapters in select Chevy R.O.C.K. cities. This program provides matching grants to qualifying Chevrolet dealer-supported nonprofit youth organizations, such as local chapters, to help dealers strengthen their current commitments by providing increased resources and tools in their communities. The 2001 Matching Grant program grew to 13 cities in 2001. Thanks to a generous donation from General Motors Acceptance Corporation (GMAC) through our Chevrolet sponsor, directed funds from the $80,000 donation to the 65 new chapters in the five designated Chevy R.O.C.K. cities - Detroit, Orlando, San Antonio, San Diego, and Tampa. The donation provided the new chapters with seed funding to support chapter activities and select chapters received additional funding to send student members and advisors to the 2002 Summit.more
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