 | | The new Mega M&M;'s are about 55 percent larger than the originals. |
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NEW YORK (CNN/Money) - M&M;'s is reminding adults that candy isn't just for kids. A new line of Mega M&M;'s, which on average are 55 percent bigger than the originals, were introduced Thursday at Grand Central Terminal in Manhattan. "It's the candy that everyone loves, but with a bigger chocolate taste," said Masterfoods USA spokeswoman Joan Buyce. Masterfoods USA owns the M&Ms; brand and is a part of closely held food manufacturer Mars, Inc. While Mini M&M;'s are popular among moms and kids, the new, bigger M&M;'s are designed with adults in mind. "It broadens our portfolio so there's something for everyone," Buyce said. The new M&M;'s are available in milk chocolate and peanut varieties and come with an "adult-oriented" color scheme that includes teal, beige, maroon, gold, brown and blue-gray. M&M;'s launched limited-edition "Ogre-sized" M&M;'s last year after "Shrek 2" was released, but this time, the mega-sized candies are here to stay as part of the M&M;'s permanent line. "They're not an in and out item," Buyce said. The last change M&M; made to its permanent line was the addition of Crispy M&Ms; in 1998. Mega-sized M&M;'s sell for $2.79 for a 12.6 ounce bag or $4.15 for a 19.6 ounce bag. ---------------------------- Monster sandwiches rule!Click here. Screaming for ice cream?Click here. For more about customized M&Ms;,click here for this column -- Here's exactly what you wanted.  | 
