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Ao Dai: the National Costume

View Photos (2) Image © 2000 Claire Ellis

A lasting impression for any visitor to Vietnam is the beauty of the women dressed in theirao dais. Girls dressed in white pick their way through muddy streets going home from school or sail by in a graceful chatter on their bikes. Secretaries in delicate pastels greet you at an office door and older ladies in deep shades of purple, green or blue cut a striking pose eating dinner at a restaurant. Theao dai appears to flatter every figure. Its body-hugging top flows over wide trousers that brush the floor. Splits in the gown extend well above waist height and make it comfortable and easy to move in. Although virtually the whole body is swathed in soft flowing fabric, these splits give the odd glimpse of a bare midriff, making the outfit very sensual. Rapidly becoming the national costume for ladies, its development is actually very short compared to the country's history.

Pronounced 'ao yai' in the south, but 'ao zai' in the north, the color is indicative of the wearer's age and status. Young girls wear pure white, fully lined outfits symbolizing their purity. As they grow older but are still unmarried they move into soft pastel shades. Only married women wear gowns in strong, rich colors, usually over white or black pants. Theao dai has always been more prevalent in the south than the north, but austerity drives after 1975 meant it was rarely anywhere seen for a number of years as it was considered an excess not appropriate for hard work. The nineties have seen a resurgence in theao dai's popularity. "It has become standard attire for many office workers and hotel staff as well as now being the preferred dress for more formal occasions," says Huong, a secretary for a foreign company. "I feel proud of my heritage when I wear it." For visitors, the pink and blue of the Vietnam Airlines uniform creates a lasting memory as they travel.

Early versions of theao dai date back to 1744 when Lord Vu Vuong of the Nguyen Dynasty decreed both men and women should wear an ensemble of trousers and a gown that buttoned down the front. It was not until 1930 that theao dai as we know it really appeared. Vietnamese fashion designer and writer Cat Tuong, or as the French knew him, Monsieur Le Mur, lengthened the top so it reached the floor, fitted the bodice to the curves of the body and moved the buttons from the front to an opening along the shoulder and side seam. Men wore it less, generally only on ceremonial occasions such as at weddings or funerals. But it took another twenty years before the next major design change was incorporated and the modernao dai emerged. During the 1950s two tailors in Saigon, Tran Kim of Thiet Lap Tailors and Dung of Dung Tailors, started producing the gowns with raglan sleeves. This creates a diagonal seam running from the collar to the underarm and today, this style is still preferred.

Its popularity is also spreading well beyond Vietnam's borders. For years Vietnamese immigrants preferred to adopt Western dress and blend with their new community but now theao dai is seeing a revival amongst overseas Vietnamese. At least here in the United States this may be partly due to the arrival of Tram Kim, known as Mr. Ao dai. He shifted to California in 1982 and opened a new branch of Thiet Lap Tailors in Garden Grove, Orange County, leaving his Saigon store to his son. There are even annual Miss Ao dai pageants held and the prestigious Long Beach show attracts entrants from across the country. The clothing has also inspired French designers including top names such as Christian Lacroix and Claude Montana, and variations of the tight sleeves, fitted bodice, high collar and flowing trousers have been seen on the catwalks of Europe.

Everyao dai is custom made, accounting for the fit that creates such a flattering look. Stores specialize in their production and a team of cutters, sewers and fitters ensure that the final product will highlight the figure of the wearer. Thuy, a fitter in Ho Chi Minh City, says, "To create the perfect fit, customers take their undergarments and shoes with them for the fittings." The pants should reach the soles of the feet and flow along the floor.

Comfort has not been forgotten at the expense of fashion and beauty. The cut allows the wearer freedom of movement and despite covering the whole body, it is cool to wear. Synthetic fabrics are preferred as they do not crush and are quick drying, making theao dai a practical uniform for daily wear.

Its popularity may be its undoing as the garment is now being mass produced to make it more available and cheaper. The gown length appears to be gradually shortening and today is usually just below the knee. Variations in the neck, between boat and mandarin style, are common and even adventurous alterations such as a low scooped neckline, puffed sleeves or off the shoulder designs are appearing as ladies experiment with fashion. Colors are no longer as rigidly controlled and access to new fabrics has created some dazzling results. But most visitors to Vietnam agree that the tailors already have the perfect cut. It is hard to think of a more elegant, demure and yet sexy outfit, that suits Vietnamese women of all ages, than theao dai.

Published on 4/1/96

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