| | Introduction
Animax Asia is 100% owned by Sony Pictures Entertainment. Launched on 1 January 2004, Animax Asia is the first 24-hour cable and satellite TV channel exclusively dedicated to Japanese animation (anime) programming. Animax now reaches over 25 million households* across Asia (including Japan), achieving the fastest regional roll-out among new channel launches in recent years.
Channel Refresh Initiative
From 1 June 2006, Animax will showcase a new channel look and an enhanced brand direction that will set Animax as Asia’s destination for non-stop anime entertainment. Animax will also streamline its programming strategy to target youths and young adults, as well as mature audiences with a youthful attitude. As part of the refresh initiative, Animax will be introducing an on-air creative campaign, Imagine-Nation, to capture the imaginative minds of the youth market. Imagine-Nation features popular personalities that are connected to the creative world of games, film, anime and design from the Asia region to share with viewers their success stories, aspirations and passion for their work.
Programming
Animax Asia’s programming strategy is simple - to offer a dynamic line up of the highest-rated and most popular anime, original productions and all-time anime favourites, including those never before seen outside Japan, and exclusive to Animax Asia. Showing the most popular anime that have garnered massive followings in Japan and around the world, programmes on Animax cater to viewers of varying viewing preferences. Animax features programmes of various genres, from action (Blood+, Trinity Blood) to sci-fi (Ghost in the Shell), romance (Paradise Kiss and Honey & Clover) to drama (Black Jack, Jigoku Shojo), and all time favorites (Dragon Ball) to provide viewers with the ultimate anime viewing experience. The Animax Viewer
The Animax viewer is primarily youths aged 15 to 24, and mature viewers with a youthful attitude. He/she is young at heart and loves to inject some fun and excitement in his/her life. He/she is in tune with the latest trends, be it in fashion, gadgets, music or lifestyle activities.
Animax is the ultimate animation experience where the viewer will be captivated and inspired by the story-telling. To an Animax viewer, anime is not just a cartoon – he/she enjoys any anime series or movie the way he/she will enjoy a good live action TV series or movie. Distribution
Animax is now available in over 25 million households, 24-hours a day, across 17 countries in Asia, including over 5 million households in Japan, and 20 million homes in Bangladesh, Hong Kong, India, Indonesia, Macau, Maldives, Palau, Philippines, Singapore, Taiwan, Thailand, Vietnam, Cambodia, Nepal, Sri Lanka, Korea and on a time-block basis in Malaysia.
* As of April 2006 Language Customization
Animax Asia provides dual sound (English dubbed and original Japanese) for most programs in the SE Asia market. Local language dubbing is also available in some countries like Taiwan (Mandarin), Hong Kong (Cantonese), Korea (Korean) and India (Hinglish). Website
With over 1,100,000 page views per month, Animax’s websites – www.animax-asia.com, www.anima-taiwan.com, www.anima-hk.com, www.animax-sa.com and www.animaxtv.co.kr - are online destinations for tech-savvy, anime lovers Asia-wide. They are packed with the latest programming information, program schedules, contests and interactive games, downloads and forums.
Ownership
Animax is a Sony Pictures Entertainment company. Sony Pictures’ global operations encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries. |
